In this Identity Audit, I'm not reviewing a pop career. I'm a brand and identity strategist, and Chappell Roan's story is one of the cleanest examples I've found of what happens when someone refuses to sand themselves down after rejection.

We cover:

• Why Atlantic Records dropping Chappell Roan wasn't about talent, and what it was actually about
• The difference between softening yourself to be palatable and getting specific enough to convert
• Why palatable sounds safe but doesn't convert, and what actually does
• The real cost of radical specificity that nobody warns you about — and why she paid it anyway
• What happened in a room full of marketers when I said "you don't have a content problem, you have an identity problem"
• Why the thing that gets you rejected and the thing that makes you impossible to ignore are almost always the same thing

The question this episode is really asking:

What if the thing getting you rejected right now is the exact thing that will make you impossible to ignore?

New episodes every Monday.

Find Kat at kattorre.com | Instagram: @kattorrexo