Artwork for podcast Sports CDP Crash Course - Data Talks
#27 How to grow your contact database in order to grow your revenue
Episode 275th July 2022 • Sports CDP Crash Course - Data Talks • Data Talks
00:00:00 00:06:22

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Key takeaways:

  1. It is important to have a contact database and not just followers
  2. The larger your contact database, the more revenue you are likely to make, especially in the way of sponsorships.
  3. You can grow your contact database by getting started with email marketing


Excerpt:
Do you want to know how you can generate 6 figures from one campaign just like our customer AIK did? Then you have come to the right place. Because today we are going to be learning about how you can grow your contact database. We will look at one very powerful way you can grow your contact database today. Anyone can get started right away. Whether you are a small sports organization with limited resources or you are a world-famous sports club. Listen to the very end so you come away, one step closer to six figures for your own organization.

Growing your contact database has become increasingly important nowadays. In recent months, many of us in the sports industry read about how Barcelona lost out on a higher sponsorship deal with Spotify because, although they had about 300 million social media followers, they only had about 3 million contacts in their database. Which is about only 1% of their total followership. From just this case alone, we learn that:

  1. It is important to have a contact database and not just followers
  2. The larger your contact database, the more revenue you are likely to make, especially in the way of sponsorships.

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