In today's episode we are going straight to the source and exploring what makes the WPN program tick, how to achieve that coveted Premium status for your game store, and how to make the most it.

Luke May is the Retail Experience Specialist for Wizards of the Coast in the UK and Nelson Brown is the Wizards Play Network Community Manager in Seattle, and they join me today to discuss the Premium program and what it takes for a game store to qualify as one of the best shops in the world.

Questions

What is the WPN origin story? Where did the idea for the Premium program come from?

What sets Premium game stores apart? What makes achieving Premium status awesome?

What are the main obstacles that store owners run into during the approval process and how can listeners avoid them?

What is the WPN program trying to achieve?

How can store owners make the most out of their Premium status?

Where can store owners go to get more information?

Links Mentioned During The Interview

Retail Improvement Grant 50% (only available while supplies last)

Why We Buy by Paco Underhill (affiliate link)

Mary, Queen of Shops

UK Retail Expo

wpn.wizards.com

askwpn.wizards.com

WPN Facebook group: https://www.facebook.com/groups/1659498737640125/

How to apply for WPN Premium: https://wpn.wizards.com/article/how-apply-wpn-premium-during-pandemic

WPN articles: https://wpn.wizards.com/grow-your-store

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