Mathew Gattozzi is back, sharing 10 principles of high performing organic content.

• Tell stories with your content.
• Cohesive visuals from the ad, to your website.
• Employee generated content builds trust with first time adopters
• Your founder is your first influencer (and spokesperson)
• You need people in your photos!
• Don't be afraid to test video, everything is video now
• Long form video works

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail