On today's episode we spoke to Dina Peck and Tom Galati – two of the partners and creative leads at Patients & Purpose. They recently went to Cannes Lions Health, which is an international festival celebrating the best of creativity in healthcare marketing and advertising. We talked to them about some of the award winning work they saw, how advertising is changing and what it means for patients.

Dina Peck is a Managing Partner, Executive Creative Director and cofounded CDMi / Patients & Purpose 16 years ago. Tom Galati is an Associate Partner, Creative Director and has been at the agency for 15 years.

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Note: Patients & Purpose was formerly known as CDMiConnect.