Artwork for podcast Progressions: Success in the Music Industry
Brian Zarlenga: Marketing Your Music as a Product, Setting Milestones, and Staying True to the Brand
Episode 1116th December 2020 • Progressions: Success in the Music Industry • Travis Ference
00:00:00 01:03:38

Share Episode


This week’s guest is Brian Zarlenga, general manager of the revolutionary music software and technology company Output. Brian's career in the music business has taken him from the sales team at a major label to handling licensing at a publisher, and finally to marketing where he would develop his expertise. We chat about staying true to your brand, always pushing for innovation, the challenges of product launches, and how musicians can benefit from embracing marketing.

In this episode, we'll dig in on...

  • Not following the playbook
  • Identifying your goals and setting milestones
  • Seeing your music as a product
  • Overnight product launches
  • Marketing as storytelling
  • Taking a chance on a startup
  • Word of mouth as an extension of your brand

Learn More About Brian Zarlenga and Output...


Output Instagram:


📢 Our Sponsors 📢

Check out oeksound. The makers of Soothe2 and Spiff!

Sign Up for Complete Producer Network!

Crescendo: The World's First Subscription Mixing Service

Listen to Secret Sonics!

🙏 Progressions the Show 🙏

Support Progressions on Patreon!

Sign up for the Progressions Mailing List




Learn more about Travis:

Affiliate Links (aka Support the Show AND Get Stuff):

Soundflow - Speed up your workflow!

Gear I Can't Live Without!

Recommended Reading

Check out the Progressions Podcast Setup - Video Interview Platform - Start your own Podcast!

Malcolm Gladwell "The Tipping Point" - Buy Here


Guest: Brian Zarlenga

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference