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Progressions: Success in the Music Industry - Travis Ference EPISODE 11, 16th December 2020
Brian Zarlenga: Marketing Your Music as a Product, Setting Milestones, and Staying True to the Brand

Brian Zarlenga: Marketing Your Music as a Product, Setting Milestones, and Staying True to the Brand

This week’s guest is Brian Zarlenga, general manager of the revolutionary music software and technology company Output. Brian's career in the music business has taken him from the sales team at a major label to handling licensing at a publisher, and finally to marketing where he would develop his expertise. We chat about staying true to your brand, always pushing for innovation, the challenges of product launches, and how musicians can benefit from embracing marketing.

In this episode, we'll dig in on...

  • Not following the playbook
  • Identifying your goals and setting milestones
  • Seeing your music as a product
  • Overnight product launches
  • Marketing as storytelling
  • Taking a chance on a startup
  • Word of mouth as an extension of your brand

Learn More About Brian Zarlenga and Output...

Instagram: https://www.instagram.com/bzarlenga/

Output Instagram: https://www.instagram.com/output/

Website: https://output.com/

Our Sponsors:

The Complete Producer Network: https://www.completeproducer.net/

Turning Point Coffee Roasters: https://www.turningpointcoffeeroasters.com/

Turning Point Code: PROGRESSIONS

Other Links:

Malcolm Gladwell "The Tipping Point" - Buy Here

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Learn more about Travis: https://www.travisference.com/

Credits:

Guest: Brian Zarlenga

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference