Welcome to the latest episode of the Home Brands Marketing Roundtable! I'm your host, Johnnie Matthews, and today I'm joined by my co-hosts Zach Greenbaum and Sam Reed for a special combined update covering September and October. In this episode, we dive deep into our marketing initiatives, focusing particularly on the importance of Google reviews, effective strategies for collecting them, and the power of personalized asks. We’ll also discuss the newly enhanced resource portal, offering a plethora of tools and assets to bolster your marketing efforts.

Moreover, we explore the nuances of pay-per-click (PPC) advertising, the critical nature of maintaining adequate budgets to ensure full-day visibility, and a fresh perspective on direct mail campaigns using an innovative tool from the United States Postal Service. As the season shifts, we emphasize proactive marketing tactics to stay ahead.

Exciting developments are afoot as we expand our marketing team, aiming to reignite our SEO capabilities and finally perfect our social media game. Join us for an insightful session packed with actionable tips and strategic insights to elevate your business. Let's get started!