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5-Step Roadmap to Launching Your Membership, Course, Event or Podcast - E27
Episode 2721st November 2023 • KonnectHer • Rachel Hague, Sam Conaway
00:00:00 00:29:51

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Whether it’s an event, podcast, membership or course, this episode we’re focused on launching. With Black Friday, Cyber Monday, holiday sales and New Year's right around the corner, our 5-step launch cycle is versatile and will have you finding success with marketing your business. These five steps will allow you to actively launch your business model so you can kick your feet up, head to vacation and lay the roadmap towards a passive business.

Key Takeaways:

  • Active vs Passive launching for your product, service or course
  • Simplifying your message down to one offer, one problem, one solution, one client avatar and one platform
  • Knowing the metrics you're chasing and why you’re doing it
  • Creating a buyer’s sense of urgency during the launch
  • Deploying a streamlined sales funnel
  • Teasing your offer, building anticipation, hooking your client avatar and sharing FOMO to build your launch
  • Warming leads and capturing your audience
  • Building the confidence to sell your business effectively


Free Active Launch Checklist:

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