There’s so much talk about cryptocurrency, blockchain, social tokens, NFTs and the metaverse. Put these together and you get what some people are calling Web 3.0.

But what on earth is all of this? Is this a new dawn in humanity - a new technology that is going to revolutionise how we all live? Or is this a bit like the Emporer’s New Clothes - some supposedly new and exciting thing that amounts to nothing?

In this episode, I’m going to attempt to dig into Web 3.0 from a beginners’ perspective - a skeptic’s guide.  We’ll look at what underpins all of this - the blockchain. We’ll look at NFTs and more. And try and answer the question - what does all of this have to do with us, with our businesses and our marketing? Does it all even matter?

And, I’m very much at the start of my journey into all of this. I am a bit of a skeptic. But I’m also anxious not to be the guy in the 1990s that predicted that this “internet thing” was a passing fad. Let’s start this journey together!

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Show notes: iag.me/165

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.