Artwork for podcast Prospecting as a Process
Topic - Importance of Understanding the Problems Impacting your Clients
Episode 829th May 2020 • Prospecting as a Process • Bob Howard
00:00:00 00:08:48

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Interview with Keenan of A Sales Guy and author of the best selling book Gap Selling. Keenan explains the importance of connecting with the buyer on a problem level and the benefits of creating a PIC (Problem Identification) chart.

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