Stacey Hall introduces a modern, transformative sales framework emphasizing alignment, belief, and consistency. Her unique lighthouse metaphor holds captivating insights on how salespeople can anchor their endeavors.

Get a taste of this approach from Elzie Flenard, who intrigues us with his fun, curious, and energetic persona. Discover how aligning with your values, skills, and reasons for selling can foster meaningful connections and build trust.

Will this approach help you stay consistent and triumph in sales? Tune in to find out.

Episode Highlight:

00:41 - In this day and age, my new version of the ABCs is first, alignment, then belief, then consistency. And I use the metaphor of a lighthouse for what I'm talking about. So, if we think of a lighthouse and how it stands tall, I think you might be able to see mine here. They stand tall and grounded and centered, and they know their spot. And if it was in human form, you'd say, "Okay, they're pleased with their spot. They stay here. They don't try to be a searchlight being in everybody else's space. They know their space." So, the first step of alignment, Elzie, is I have to have a personal story as to why I believe in what I'm selling.

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8 Steps to Close a Sale