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Lessons from a Year of Producing Direct Response Ads with Ben Amos
Episode 267 • 16th February 2023 • Engage Video Marketing Podcast • Ben Amos
00:00:00 00:32:20

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In this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.

In this episode we cover:

  • The learnings I’ve gained about:
  • Thumbstop ratio (3sec view / impressions)
  • Retention / Thruplays
  • CTR / CTP Click to purchase
  • CPA & AOV
  • AAC
  • ROAS

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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