Pinterest isn't just recipes and wedding planning anymore. It's the secret weapon most online entrepreneurs are completely ignoring—and it could be the difference between struggling for traffic and waking up to sales you didn't have to hustle for.
Tarin LaRoux didn't set out to become a Pinterest strategist. She was looking for a way to build a homestead life on 10 acres in rural Texas while working from home with two newborns. She fell down a Pinterest rabbit hole searching for "laptop lifestyle on acreage" solutions—and discovered something most business owners miss entirely.
The platform everyone dismisses as "just for DIY crafts" is actually a visual discovery engine with high-intent buyers actively searching for solutions. And unlike Instagram or TikTok, your content doesn't die in 48 hours. Pins Tarin created five years ago are still driving traffic and sales today.
In this conversation, Tarin reveals:
Why Pinterest Isn't Social Media: People don't go to Pinterest to scroll—they go with search intent. You're not competing for attention in a feed—you're showing up when someone is actively looking for what you offer. One pin can get saved 100 times, creating a compounding traffic effect that lasts for years.
The Podcaster's Secret Weapon: Turn your podcast transcripts into blog posts, use Pinterest to drive traffic, and reverse engineer your content by researching what keywords people are actually searching for. Lindsay found her podcast coach on Pinterest and went from pin click to paid customer in 7 days.
The Traffic Milestones:
- First 90 days: Things start to compound
- 2,000 monthly visitors: First milestone
- 10,000 monthly visitors: Unlock better ad networks for blog monetization
Real Results: Lindsay's log cabin podcast made Pinterest the #1 traffic driver within 6-12 months—and converted a million-dollar cabin sale. Tarin's clients see pins from 5 years ago still driving cyclical traffic every summer.
The Setup Essentials:
- Keyword research first (use Pin Clicks tool)
- Optimize your boards with keyword-rich titles
- Make your website Pinterest-ready
- Batch and schedule using Tailwind
- Be patient (3-6 months to index, then it compounds forever)
The Bottom Line: Pinterest users are high-intent buyers actively searching for solutions. Your content takes 3-6 months to index, but then it works for you for years. Commit to 12 months, do the keyword research, create pins that drive clicks—then watch traffic show up from work you did once.
ABOUT TARIN LAROUX:
Tarin LaRoux is a Pinterest strategist who helps online entrepreneurs turn Pinterest into an evergreen traffic machine. After discovering Pinterest's power in 2017 while searching for remote work solutions, she transitioned from court transcript proofreader to website designer to Pinterest manager—landing on the perfect introvert-friendly business model.
She helps coaches, course creators, bloggers, and podcasters leverage Pinterest without the social media burnout. Tarin lives in rural Texas with her husband and kids, dreaming of adding sheep to their homestead.
Connect with Tarin: 🎙️ Profitable Pin Plan Podcast: profitablepinplan.com
🔍 Tool: Pin Clicks (keyword research)
Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity
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Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.
https://www.speakpipe.com/FreedomEntrepreneur
Mentioned in this episode:
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This podcast uses the following third-party services for analysis:
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