In our SaaS Fuel™ Expert Series, Jeff is joined by Mickie Kennedy. Mickie founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing.
Mickie shares how he started in the industry after finishing a degree in creative writing with an emphasis on poetry. He also discusses how anyone can create a survey using Survey Monkey and share it within 15 minutes to get media attention. Mickie also emphasizes the importance of creating relatable stories that people can identify with, even if there is no use case study available.
Tune in to learn some tips on brainstorming relevant questions for surveys that will attract media attention.
00:00:00 Navigating Japan As A Non-Japanese Speaker
00:03:27 Navigating The Tricky Subway System: Appreciating Those With An Entrepreneurial Spirit
00:07:26 Writing Experience As a Writer as A Launching Point
00:09:14 Fax to Email Transition
00:10:25 Importance Of Small Businesses In The Press Release Market And Tips For Success
00:14:18 Create Something With a Story that People Can Relate To
00:15:25 Be Honest and Vulnerable
00:18:30 Things That Would Be Significant or Newsworthy
00:22:46 The Benefits Of Conducting Surveys For SEO And Media Attention
00:23:41 Asking Pertinent Questions Works
00:24:36 Being a Contrarian On a Hot Topic Works Well
00:29:18 Headline & Quote: Press Release's Two Most Crucial Elements
00:29:49 What Makes A Good Quote?
00:31:39 Press Releases Should Emphasize Dates/Schedules
“You don't have to be a wordsmith to build a great quote. You just have to say something in a way that is really condensed and you know it would be a loss to paraphrase it.” - 00:30:42 Mickie Kennedy
“If everybody's saying the same thing, then maybe one of those people is going to get picked up. But if you're the dissenting voice on whatever it is, then you know you're much more in demand.” - 00:26:32 Jeff Mains
“Sometimes if the quote is powerful enough, they can build the story around it.” - 00:29:40 Mickie Kennedy
“And sometimes being first helps a lot, but that's the hard thing to do.” - 00:26:42 Mickie Kennedy
“But I like the ones that are surprising because those are the ones that people like.” - 00:22:27 Mickie Kennedy
“So don't be afraid of sharing your vulnerability and being authentic.” - 00:15:50 Mickie Kennedy
Mickie Kennedy (LinkedIn): https://www.linkedin.com/in/publicity
Mickie Kennedy (Twitter): https://twitter.com/ereleases
Mickie Kennedy (Instagram): https://www.instagram.com/ereleasespr/
eReleases: https://www.ereleases.com/meet-us/
New York Times - https://www.nytimes.com/international/
Ebay - https://www.ebay.ph/
Pez - https://us.pez.com/
Ink Mag - https://www.inkedmag.com/
Black Lives Matters - https://blacklivesmatter.com/
SurveyMonkey - https://www.surveymonkey.com/
Yellow Pages - https://www.yellow-pages.ph/
Spotify - https://open.spotify.com/
Instagram: https://www.instagram.com/
This week's episode is sponsored by a new SaaS pricing book that launches on Tuesday. It's called Software Profit Streams by Jason Tanner & Luke Hohmann. This book is not your standard biz book or a snoozefest on pricing. It's visual, interactive, well thought out, and beautifully designed. There are no walls of text. Straight up, this is the best book about pricing your SaaS that I've ever seen! If you priced like your industry, copied a competitor's pricing page, or just straight-up guessed to price your SaaS, you need this book! It releases next Tuesday, April 4, I'll have Luke on the show on release day. You can learn more at appliedframeworks.com and I'll link to it in the show notes and on SaaSFuel.com Software Profit Streams - check it out.
Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’
Champion Leadership Group – https://championleadership.com/
Website - https://championleadership.com/
Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/
Twitter - https://twitter.com/jeffkmains
Facebook - https://www.facebook.com/thesaasguy/
Instagram - https://instagram.com/jeffkmains