Jessica Salmon is the Senior Director, Strategy and Innovation of the Office of Entrepreneurship and Innovation. She is passionate about driving retail innovation by starting with the customer and designing a new future. Sarah Goforth is the Executive Director for the Office of Entrepreneurship & Innovation. Sarah co-teaches New Venture Development and supports student teams forming high-growth science and technology businesses. Learn more about the McMillon Innovation studio here: https://mcmillonstudio.uark.edu/