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Mastering Engagement Strategies: The Key to Thriving Online Communities
Episode 5 β€’ 29th February 2024 β€’ The Community Lab β€’ Rachel Starr
00:00:00 00:22:27

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In this latest episode of the Community Lab Podcast, I'm diving headfirst into the crucial world of crafting a stellar member experience in online communities. It's the first of a three-part series, and today I'm all about engagement strategies. Drawing from my own event planning background and lessons learned from past clients, I'll share some real-deal, effective engagement tactics. I'll talk about the importance of customizing these strategies to fit your unique member base, and why keeping it exciting but not overwhelming is key. We'll explore tools like member spotlights, weekly challenges, and engaging virtual events to foster a strong sense of community. Plus, I'll highlight why celebrating your community's wins, actively seeking feedback, and continually evolving your engagement approach is crucial for keeping the community vibe alive and thriving.

  • 00:10 The Importance of Member Experience
  • 00:58 The Power of Engagement Strategies
  • 01:16 Creating Engaging Content
  • 01:31 Understanding Digital Body Language
  • 02:03 The Role of Engagement Strategies in Online Communities
  • 02:34 Real-life Examples of Successful Engagement Strategies
  • 05:43 The Importance of Balance in Engagement Strategies
  • 14:25 The Power of Weekly or Monthly Challenges
  • 16:25 The Impact of Member Spotlights
  • 18:06 The Role of Virtual Events in Community Engagement
  • 19:25 The Three Main Components of Broad Engagement Strategy

Transcript: https://share.descript.com/view/rCAk5UWCWMH

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