Hey there, fabulous CEO Queens! Today's episode is all about something near and dear to my heart: finding your niche in the coaching world. Trust me, it's no walk in the park!

I can still vividly recall those early days when I was bursting with enthusiasm, wanting to help everyone under the sun. But let's face it, trying to be everything to everyone? It's a recipe for burnout, my friends. It took some soul-searching to realize that to truly flourish, I needed to hone in on what felt right for me and my biz.

So, in this episode, we're gonna have a real talk about niches. We'll debunk some myths, sift through the clutter of well-meaning advice, and set the record straight on why having a niche isn't just a nice-to-have—it's a must-have for anyone serious about making it in the coaching scene.

Get ready for some straight-up, no-BS advice on defining your niche, dodging common pitfalls, and finding your groove in this bustling world of entrepreneurship.

So grab your favorite beverage, cozy up, and let's dive in together. It's gonna be a game-changer, I promise!

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If you're a new coach, have

you found your niche yet?

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I know a lot of coaches probably have

their niche and they're trying to figure

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out where their ideal client is located.

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But what if you haven't

figured out your niche?

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Can you still coach or do you have to wait

till you figure it out in order to start?

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When I first started my coaching

business, I didn't have a niche.

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I wanted to help everybody

and it drove me crazy.

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So in this episode, we're going to talk

about the niche, how to find your niche

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and how it fits you and your business

because You can't help everybody.

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I know you want to be a superwoman,

but we can't help everybody.

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Welcome to Queens Rise to CEO,

the podcast for women coaches and

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crafters on the journey to success.

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I'm your host, Talena Bacon, your go to

business strategy coach, supporting you

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on this adventure towards attracting

clients and skyrocketing your sales.

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Picture this podcast has your cozy corner

where I spilled tea on all things online

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business, From kickstarting your coaching

or crafting journey to mastering organic

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marketing, client attraction, social

media strategies, and so much more.

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Plus, I'll be talking about some

of my coaching programs designed

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to help you create a strategy

as unique as your business.

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With over three decades of experience,

you can bet I've got some juicy stories

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to tell and insider secrets to share.

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Don't forget to hit the subscribe

button or give me a follow because when

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it comes to chatting about business.

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They say I've got the gift of gab,

especially after a cup of coffee.

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So grab your favorite beverage,

a pen, and some paper, and get

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ready to unleash your inner CEO.

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Let's do this.

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When I first started in this coaching

industry, I kept hearing about the niche.

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You have to have your niche in

order to find your target client,

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your target market, who would be

the person you need to work with.

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When I started, I couldn't

figure out what my niche was.

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Like I wanted to help everybody.

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And you know, I even tried.

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I went through so much trying to figure

out, okay, what does this person need?

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What does that person need?

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Is she the right person to work with?

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And I couldn't figure it out.

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So I continued to try to help everybody.

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Then after a while I said, wait a

minute, this is not working for me.

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Because as a coach, you have to have

some type of niche on who you serve,

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who is your ideal client and who isn't.

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Otherwise you'll get all kinds of people

in your DMs or booking calls with people

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who are just not the perfect fit for you.

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So in this episode, we're going to

talk a lot about niches and being a new

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coach and the struggles because let me

tell you, honey, the struggle is real.

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So when I first got into coaching,

like I said, I try to help everybody.

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So I thought that my Niche was crafters.

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Now, mind you, trust me, it's

going to come full circle.

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I was helping women do everything.

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Setting up your business,

pricing, craft shows.

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It was like, I was their business.

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I said, okay, fine, do this,

do this, do this, do this.

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But I didn't have any type of guideline.

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I just, knew that I was, Wanted to

help them succeed in their business.

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So I got to a point that I had

an amazing group but the thing

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is I had everybody in there.

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I was just bombarded with

all kinds of questions.

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Now mind you, I answered the

questions, but it was like, this

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is not the right person for me.

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I had women who didn't want

to succeed in their business.

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They were okay where they were.

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They weren't my ideal client, but I was

trying to make them my ideal client.

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As a coach, you can't make

anybody your ideal client.

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You can't make nobody

want their business more.

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Then you do.

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So if you want your business

more than they do, then they're

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not the right client for you.

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So I had to niche down.

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I had to figure out,

who do I want to serve?

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Who do I want to fit?

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Who do I feel would be my ideal client?

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So it took a while and I said, you

know what, I think I'm a step back,

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step away from coaching for a while

to figure out what am I doing?

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Because I had so many people in my

DMs, I was getting book calls, but

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all these book calls was basically

women who weren't my ideal client.

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And as a coach, you're going to get that.

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You're going to get everybody who's going

to get on calls with you, pick your brain

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basically, and actually all types of

questions pertaining to their business.

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But the thing is, are they

going to put in the work?

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You really don't know.

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So when I stepped away, and then I came

back into it with a new found perspective

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on what I wanted for my business.

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I knew who I wanted as my

client and what I was going to

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deal with and what I wasn't.

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Has a new coach.

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You're going to figure out and I'm

sure you probably know who you want

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to deal with and who you don't.

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Because if someone gets on a call and

they're complaining about their business,

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They don't want to be in business cause

then they're just wasting your time.

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And as a coach, we don't

want nobody wasting our time.

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Ladies, I'm going to be truthful.

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I'm going to always be honest and

come to you and express how I feel.

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Now has a new coach.

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Again, you don't want to waste your

time with people who don't want their

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business, who don't want to do anything,

but just want to come pick your brain

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for things that they're thinking about

doing, but they don't really want to do.

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And then they're complaining.

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Then people get them off your call

as soon as possible because you can't

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change their mind because they came to

you with that negativity in the call.

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You can possibly, go through it a little

bit more and try to convince them how

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important their business is, but you're

not a psychiatrist because if they come in

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that way, they're going to leave that way.

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No matter what you say.

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If you feel you can switch their brains

around completely, then you're good.

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But sometimes you can explain

to them, how important their

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business is and you can ask them

questions to get them to think.

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And maybe, yes, that might

be your ideal client.

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But then you're putting in a

lot of work for that one person.

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When you have a whole lot of other calls

that you got to get through, right?

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So, here's, now that's

my raw thought on it.

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Here's my professional

coaching thought on this.

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As a new coach, when someone comes in and

they're complaining about their business,

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you have to dive in deeper on that.

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Why do they feel this

way about their business?

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What has got them to that point?

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There's something happened within their

business and have them think about,

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well, when you started it, how did you

feel when you started your business?

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And then what changed it was

something within the business

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that you just didn't like.

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Maybe we can switch that around and to

make it more positive for you so that you

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can start to love your business again.

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How does that sound?

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Now.

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That's the coaching way to get it done.

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But the raw thought in

my head is like, Hey.

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You really don't want your business.

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Why are you on the call with me?

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Anyway, you know, but as coaches we think

this way sometimes But we can't say this

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Because we're trying to get that client.

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So there's two types of ways of doing it

Whichever feels good to you go with it So

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as a new coach, you're looking for your

Niche, you want to niche down, niche down

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to the point where you're helping them.

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Your niche has to be suited for you.

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Like, a health coach.

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You would want women

who want to get healthy.

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Who want to, Find ways to, save money

on buying, meals and stuff for them to

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get healthy, so you're a health coach.

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If you're a, physical therapy coach,

you get them for physical therapy.

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If you're a mental coach, then

you're dealing with the mindset.

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, so you have to figure out, if

you're a certain type of coach,

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that's where your niche is around.

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I'm a business strategy coach.

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So my niche is around business.

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It has to horn in with your programs.

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So you want to be able to find

a niche that suits you and suits

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your business because it's so

broad when it comes to niches.

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In this industry, there is so

many outlets that you can do.

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You can go to Instagram and focus

on Instagram and what it is with

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Instagram as far as, reels, posting,,

and the whole concept with Instagram.

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You can do Tik Tok, Tik Tok

with videos or whatever.

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If your specialty is Tik Tok, if your

specialty is Pinterest, they have

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coaches who specialize in Pinterest.

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Or better yet, if you're a podcast

expert and people want to start a

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podcast, then they will come to you

because you're a podcast expert.

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That's your niche.

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That's what you specialize in.

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So your niche is basically what you

feel is good for you and what fits you.

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I'm going to break it

down a little bit further.

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Like, if you're this, you can concentrate

on this, this, and this, as far as

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the programs right after this message,

because I'm gonna need something to drink.

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I'm starting to get posh to you.

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I'll be right back.

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Are you feeling drained from

testing various marketing strategies

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with little to show for it?

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I've been there.

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At the start of my online journey, I

pinned my hopes on sharing posts across

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Facebook groups to flood my inbox with

orders and fill my client calendar.

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But reality hit hard when those

tactics failed to deliver.

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Rather than giving up,

I revisited my approach.

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On my strategy and experienced a

complete turnaround in my business.

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Now I'm so excited to share the insights

I've gained in no money, no problem.

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It's one of my favorite PDFs packed

with 10 marketing tips, tailored for

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coaches and creatives to amplify sales

all while being mindful of your budget.

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Don't let this opportunity

slip through your fingers.

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Snag your free copy on my website.

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That's spelled T A L E N A B A

C O N dot com and kickstart your

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journey to marketing success.

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Now let's get back to the show.

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Okay.

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I'm back.

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I had to go get my coffee.

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I am ready.

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You know me, coffee, and

I am the gift of gab.

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So let's get going.

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Your niche has to be

focused on your programs.

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Like I said, with, different

programs, what do you specialize in?

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What do you enjoy doing with your eyes

closed, hands tied behind your back?

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What do you enjoy creating?

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What do you enjoy helping women with?

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So let's break it down a little bit more.

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Remember clubhouse was all the rave.

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Everybody had to get into the

clubhouse and then it just died down.

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What if you want to get

back into Clubhouse?

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There's this young lady that,

specializes in Clubhouse, getting

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everything done on Clubhouse.

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And she's wonderful.

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She went through different, programs

and masterminds and things like that.

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, let me see if I can find her on my phone.

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And the thing is, I still learn a

lot from her, even though I don't

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do Clubhouse as much as I should.

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Plus, Clubhouse is a great outlet.

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But that is her specialty.

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That's her niche.

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Clubhouse.

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Yes, the young lady's

name, Mimi from Clubhouse.

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So Mimi, if you happen to listen to

my podcast, girl, do what you do.

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Because, I follow you and I enjoy it.

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So, look up Mimi from Clubhouse.

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Her name is Mimi Langley.

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So follow Mimi Langley.

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If you want to get into clubhouse.

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So I'm just putting it in.

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She didn't tell me to advertise, but I

just happened to mention clubhouse and

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I know I follow her and she's amazing.

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So if your niche is clubhouse.

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Get some information from Mimi Langley.

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She's great.

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Right?

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So if it's not clubhouse, it's TikTok.

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I don't know too many people who

do TikTok cause I can tell you, I

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don't even do TikTok, but, there's

a few people that says that's a good

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way to get your business out there.

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So if your niche is and you want to find

people, you can find people on TikTok.

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But again, your niche has to be specific

towards what you do, what you feel, what

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you're comfortable in creating, what

you're comfortable talking about that you

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can talk about day, night, in your sleep.

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You want to be able to horn in

on your specialty, what you do,

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what you're good at, and then your

niche is people who want to learn

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that, who want to get information

from you, who want to work with you.

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At least that's my, take on it.

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So that's it in a nutshell.

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Don't try to be a niche for everything.

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Don't try to help everybody.

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Like I said, remember I said, I wanted to

help crafters and help them do everything.

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No, I can't help you do everything, but

I specialize in, growing your Facebook

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group, I specialize in your business

page, I specialize in organic marketing.

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I can get you out there as far as

Getting your business going, but I'm not

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going to help you create your product.

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I'm not going to, you know,

tell you what's the right price.

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Now I can give you some tips because

I've been doing crafting for over

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30 plus years and give you tips.

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But the thing is my product and my

pricing is a lot different because

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it's gotten a lot further, but I can

give you tips on when I first started

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and then you can go from there.

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But I won't go deeply into that

because although I know a lot about it.

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So my specialty is basically

organic marketing and getting

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your business out there.

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So that's what I focus on the most.

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But you can always, create

smaller programs that horn in

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and out other things, you know.

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Just want to put that in there.

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So I decided I'm going to do crafting and

help crafters and help them with that.

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But then I'm a business strategy coach.

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So I want to help new coaches who

are just starting their business.

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They want to get their first client.

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they want to know about, , funnels,

landing pages, you go on your email list,

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, reaching out to the right client, getting

your website, getting your Facebook

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business page going, getting your Facebook

group going, getting your clients on

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discovery calls, things of that nature.

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So I know my specialty is that as well.

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So now I have a niche where I

can help crafters to a certain

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point and new coaches to a

certain point to get them started.

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So I ended up having both in a long one,

especially when I didn't really want to

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do crafting because it hurt me that a lot

of people didn't want to get any further

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than where they were in their business.

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I just believe no matter what, whether

you're a coach or a crafter, you

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want to get further in your business.

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You just want to don't

be stagnant in one thing.

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Because imagine, you're

creating one particular crafter.

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Do you want to continue to make

that one product all your life or

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do you want to try something new?

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Has a new coach.

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you want to be a new coach,

but you want to excel.

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You want to be the point to

you're making 10 K months.

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So if you stuck at, I just want

to make one to 5k and that's it.

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Then I don't see that.

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And that's just, My take on

it, I've always wanted to excel

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further and further and further.

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And I want my clients to excel

further and further and further.

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And I want them to pick my brain.

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You know, if you have things

that's going to help you grow your

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business, ask me if you don't be

afraid to ask me things, you know.

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My mom always taught me a

closed mouth don't get fed.

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So a closed mouth is not going to

give you no knowledge to actually grow

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your business unless you open your

mouth and speak it and ask questions.

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So what is your niche?

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What do you specialize in?

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What is the programs that you

have that you can actually say,

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okay, I am a business owner.

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I'm great at this.

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I enjoyed this.

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I could help women do this.

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And I could talk about this

day, night, no matter what.

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Because once you have that, and you know

exactly what you want to talk about,

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your exact client will come to you.

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They will come to you because

you're speaking their language.

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You're speaking what they've

been thinking, but afraid to ask.

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So, until next time ladies, have

Whether you're a coach or crafter,

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don't stay stagnant in one level.

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Move up to that next level.

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You got this, okay?

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Hey there lovely queens.

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Thanks for tuning into my podcast.

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Before you go, be sure to hit that

subscribe button on your podcast app.

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I'm dishing out loads of valuable

coaching and crafting tips and I

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wouldn't want you to miss a thing.

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Your thoughts mean the world to

me and having you as a part of my

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podcast family is truly special.

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Before you go, here's a little

nugget of wisdom I want to share.

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Love what you do and the money will flow.

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So go out there, pour your passion into

your craft, and watch the abundance flow.

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Until next time, take care,

and we'll chat again soon.