In this episode of QueenMode, host Dr. Ana Castilla breaks down a practical, no-fluff framework for goal setting for women entrepreneurs so they can move from constant overwhelm to real momentum in just 90 days. Using real stories from her early days as an overwhelmed practice owner, Ana shows listeners how to stop “crushing tasks” that don’t matter and start setting CEO-level goals that actually move the needle in their business and life.

In “Goal Setting for Women Entrepreneurs: From Overwhelm to Momentum in 90 Days,” Ana walks ambitious women through mindset, strategy, execution, and review—so they can set aligned goals, prioritize what matters, and create consistent progress without burning out.

In this episode, I’m sharing:

1. The difference between being “busy” and actually moving the needle
2. How I wasted time on newsletters, gift baskets, and DIY décor because I had no real strategy or measurable goals
3. A simple way to think about your life and business holistically—beyond just revenue
4. How to define a meaningful “why” (even if you don’t feel like you have a big, noble one yet)
5. The QueenMode way to use SMART goals, 90-day sprints, and weekly Big 3 actions
6. Why the 80/20 rule and ruthless prioritization are non-negotiable if you want real results
7. How to use time blocking, task batching, and systems—even in a busy, “messy” season of life
8. The power of CEO dates, flexible (not flaky) planning, and focusing on progress over perfection

I’ll also give you a simple challenge: choose one 90-day goal, turn it into a SMART goal, and decide your Big 3 actions so you leave overwhelm behind and step into momentum—starting in the next 24 hours.

If you’re a woman entrepreneur who’s tired of long to-do lists, vague goals, and feeling behind, this episode will help you create clarity, structure, and confidence around what you’re building.

Listeners can connect with Dr. Ana Castilla at dranacastilla.com and on Instagram at @queenmodepodcast and @dranacastilla. For more episodes, resources, and tools to help women entrepreneurs grow in a way that feels aligned and sustainable, follow QueenMode on your favorite podcast platform and never miss a new release.

Today we are talking about something that everybody loves to talk about this time of the

year, goal setting.

2

00:00:08,298 --> 00:00:13,961

But we're not doing the fluffy, write it in a pretty notebook and then never look at it

again version.

3

00:00:14,822 --> 00:00:27,470

If you've ever sat down with the best intentions, colorful pens, fresh planner, a cup of

coffee and written out a long list of goals and then three months later you're buried in

4

00:00:27,470 --> 00:00:30,112

task but nothing meaningful has changed.

5

00:00:30,472 --> 00:00:32,974

Yeah, this one's for you.

6

00:00:33,536 --> 00:00:44,648

By the end of this episode, you're going to have a simple CEO level framework to go from

scattered and overwhelmed to clear, focused and in momentum.

7

00:00:45,341 --> 00:00:46,622

What's up Queen?

8

00:00:46,622 --> 00:00:47,282

I'm Dr.

9

00:00:47,282 --> 00:00:48,542

Ana Castilla.

10

00:00:48,563 --> 00:00:59,448

Orthodontist, author, speaker, unapologetic dream chaser, and yes, I took my business from

flatlining to an eight figure exit in just eight years.

11

00:00:59,709 --> 00:01:03,571

But spoiler alert, I didn't get there by playing it safe.

12

00:01:03,631 --> 00:01:10,474

I broke rules, I made bold moves, and I became the woman my younger self was waiting for.

13

00:01:11,115 --> 00:01:14,673

Queen Mode is your weekly dose of fear strategy

14

00:01:14,673 --> 00:01:24,380

unfiltered truth and mindset shifts that will have you leading, growing and living like

the powerhouse you are without burning out or selling out.

15

00:01:24,761 --> 00:01:30,225

So if you're done playing small and ready to rise, welcome home.

16

00:01:31,724 --> 00:01:33,775

Let me start with a confession.

17

00:01:34,616 --> 00:01:44,803

There have been seasons in my business where if you looked at my calendar and my to-do

list, you would have thought, wow, Ana is crushing it.

18

00:01:45,043 --> 00:01:49,666

But if you looked at the results, totally different story.

19

00:01:50,493 --> 00:01:56,076

Early on in my business, I didn't have many patients and of course, I wanted to have some

more.

20

00:01:56,076 --> 00:01:58,517

So I decided I needed to market.

21

00:01:58,657 --> 00:01:59,898

The problem?

22

00:01:59,898 --> 00:02:02,239

I didn't have a marketing strategy.

23

00:02:02,539 --> 00:02:06,301

Mainly because the word strategy wasn't even in my vocabulary.

24

00:02:06,681 --> 00:02:10,763

I also didn't have any actual marketing goals.

25

00:02:10,824 --> 00:02:13,815

My only goal was the vague statement...

26

00:02:14,039 --> 00:02:15,789

I want more patients.

27

00:02:16,510 --> 00:02:21,611

I didn't know how many more patients I wanted or by when I wanted them.

28

00:02:21,851 --> 00:02:25,452

No clear goal, no clear roadmap.

29

00:02:25,627 --> 00:02:31,921

So with no clear goal and no strategy, here's what my quote unquote marketing looked like.

30

00:02:32,342 --> 00:02:42,048

I would go into my office on days that I didn't see patients and spend endless hours

working on a paper newsletter I mailed to referring dentist offices.

31

00:02:42,449 --> 00:02:47,452

I called it Just Smile, a name I literally pulled out of thin air.

32

00:02:48,073 --> 00:02:54,737

I spent time making gift baskets to deliver to referring dentists, I recorded videos for

patients,

33

00:02:54,748 --> 00:02:57,279

I designed brochures and business cards.

34

00:02:57,380 --> 00:03:01,743

On paper, that sounds like a woman who is really hustling, right?

35

00:03:01,903 --> 00:03:03,344

But here's the truth.

36

00:03:03,764 --> 00:03:08,207

All of it led to absolutely nothing.

37

00:03:09,048 --> 00:03:12,510

No new patients, no real traction.

38

00:03:12,811 --> 00:03:17,133

Just mismanaged time, energy, and money.

39

00:03:17,654 --> 00:03:22,157

I was crushing tasks, but I wasn't moving the needle.

40

00:03:22,193 --> 00:03:30,161

because I didn't have a clear outcome, a measurement of success, or a real strategy to

guide my actions.

41

00:03:30,432 --> 00:03:36,906

Another example from those early days, I really wanted the office to reflect my brand.

42

00:03:37,267 --> 00:03:47,032

The previous orthodontist, the one I bought the practice from, had logo colors of red and

purple, and he had red and purple decorations all over the office.

43

00:03:47,534 --> 00:03:51,176

My logo colors, on the other hand, were teal, gray, and white.

44

00:03:51,176 --> 00:03:55,800

And I had this vision of wowing my patients with a fresh, modern look.

45

00:03:55,800 --> 00:03:59,902

In my mind, I genuinely believed I was doing branding.

46

00:04:00,862 --> 00:04:05,984

One problem with my quote unquote branding project was that I didn't have much money.

47

00:04:06,204 --> 00:04:17,269

So instead of writing out a redecoration plan, deciding on a budget and buying a few decor

pieces within that budget, or better yet, asking someone else to handle it so that I could

48

00:04:17,269 --> 00:04:22,731

work on my business, I decided I would make a lot of the artwork myself.

49

00:04:23,231 --> 00:04:24,832

Yes, you heard that correctly.

50

00:04:24,832 --> 00:04:30,414

I spent hours on end painting artwork that I would later hang up around the office.

51

00:04:30,542 --> 00:04:33,942

Painting, repainting, arranging, rearranging.

52

00:04:33,942 --> 00:04:35,482

Was it creative?

53

00:04:35,482 --> 00:04:36,442

Yes.

54

00:04:36,462 --> 00:04:38,542

Did it make the office look nicer?

55

00:04:38,622 --> 00:04:39,622

Sure.

56

00:04:44,742 --> 00:04:50,553

of a young practice that desperately needed patience and systems and strategy?

57

00:04:50,893 --> 00:04:52,485

Absolutely not.

58

00:04:53,066 --> 00:04:55,007

Once again, I was busy.

59

00:04:55,007 --> 00:04:58,228

I was quote unquote working on the business.

60

00:04:58,368 --> 00:05:01,349

But I wasn't working on the right things.

61

00:05:01,369 --> 00:05:03,990

I didn't have clear business goals.

62

00:05:03,990 --> 00:05:06,031

I didn't have priorities.

63

00:05:06,031 --> 00:05:10,312

And my actions weren't connected to measurable outcomes.

64

00:05:10,693 --> 00:05:14,914

And that's the trap a lot of women entrepreneurs fall into.

65

00:05:15,202 --> 00:05:17,624

We mistake activity for progress.

66

00:05:17,624 --> 00:05:22,047

We feel productive, but the needle doesn't actually move.

67

00:05:22,228 --> 00:05:25,370

Today, I want to help you break that cycle.

68

00:05:25,747 --> 00:05:37,636

We're going to shift from a long list of disconnected goals and tasks to a short, powerful

set of goals rooted in your why that translates into focused needle moving action.

69

00:05:38,091 --> 00:05:40,732

And we're going to do it in four parts.

70

00:05:40,913 --> 00:05:43,035

Number one, mindset and vision.

71

00:05:43,035 --> 00:05:45,497

Number two, strategy and planning.

72

00:05:45,497 --> 00:05:48,519

Number three, execution and support.

73

00:05:48,519 --> 00:05:51,501

And number four, review and adapt.

74

00:05:51,882 --> 00:05:54,684

Now I'm going to give you a lot of tools in this episode.

75

00:05:54,684 --> 00:05:57,706

but I don't want you to treat them like a giant to-do list.

76

00:05:57,706 --> 00:06:04,989

I want you to listen for the one or two ideas that make your body go, oof, that's the one

I need.

77

00:06:05,450 --> 00:06:07,871

Those become your starting point.

78

00:06:07,871 --> 00:06:10,913

Everything else is bonus, not homework.

79

00:06:11,393 --> 00:06:18,817

Let's start where real goal setting actually begins, with you, your mindset and your

vision.

80

00:06:19,918 --> 00:06:24,250

Most goal setting starts with, what do I wanna do next year?

81

00:06:24,805 --> 00:06:33,149

I want you to zoom out and ask, who do I want to be and how do I want my life to feel?

82

00:06:33,550 --> 00:06:45,236

Because if your goals only live in the career and revenue box, but they ignore your

health, your family, your peace, your joy, you will hit those goals and still feel empty,

83

00:06:45,236 --> 00:06:47,577

resentful or exhausted.

84

00:06:48,017 --> 00:06:53,830

Here are five things you can do today to shift from more to aligned.

85

00:06:53,872 --> 00:06:57,814

And queen, you don't have to take all five on this week.

86

00:06:57,814 --> 00:07:03,117

Listen for the one that feels most urgent or most alive for you right now.

87

00:07:03,277 --> 00:07:05,258

That's your starting move.

88

00:07:05,839 --> 00:07:08,300

Number one, think holistically.

89

00:07:08,300 --> 00:07:10,581

Your life is an ecosystem.

90

00:07:10,641 --> 00:07:15,224

I want you to picture your life as an ecosystem with a few core areas.

91

00:07:15,404 --> 00:07:23,098

Business career, personal and health, relationships, family, spirituality slash inner

world.

92

00:07:23,098 --> 00:07:24,749

and fun and adventure.

93

00:07:25,050 --> 00:07:36,118

Now ask yourself, one year from now, if my life felt deeply aligned and fulfilling, what's

one outcome in each of these areas that would make me proud?

94

00:07:37,020 --> 00:07:40,822

Not 20 outcomes, just one per area.

95

00:07:41,323 --> 00:07:43,946

You might come up with things like business.

96

00:07:43,946 --> 00:07:48,849

I want my business to generate X dollars with Y percent profit so I have breathing room.

97

00:07:48,870 --> 00:07:49,851

Or health.

98

00:07:49,851 --> 00:07:51,812

I want consistent sleep and energy.

99

00:07:51,812 --> 00:07:53,913

not constantly running on fumes.

100

00:07:54,253 --> 00:08:01,137

Or relationships, I want to feel present with my partner or kids not always half on my

phone.

101

00:08:01,267 --> 00:08:06,590

If you're not driving, you can even pause this episode and jot those down in your notes

app.

102

00:08:06,839 --> 00:08:08,999

This is how we start designing.

103

00:08:08,999 --> 00:08:13,973

a holistic vision instead of building a business that bulldozes everything else.

104

00:08:14,835 --> 00:08:19,178

Number two, define your why at a deep level.

105

00:08:19,439 --> 00:08:24,363

Now once you have a sense of what you want, we need to connect it to your why.

106

00:08:24,784 --> 00:08:27,967

Make seven figures is not a why.

107

00:08:28,188 --> 00:08:31,110

Be successful is not a why.

108

00:08:31,391 --> 00:08:34,163

Your real why might sound more like.

109

00:08:34,335 --> 00:08:40,807

I want to create financial stability so my kids never have to experience the insecurity I

did growing up.

110

00:08:41,288 --> 00:08:47,750

Or it could be, I want the freedom to take a month off and travel without my business

falling apart.

111

00:08:48,271 --> 00:08:55,513

Or I want to fund scholarships or hire more women or create opportunities my younger self

never had.

112

00:08:56,274 --> 00:09:00,815

And if you're thinking, I don't know my big noble why yet, that's okay.

113

00:09:00,815 --> 00:09:03,966

Your first why can be simple and honest.

114

00:09:04,030 --> 00:09:12,043

Like I want to stop living invoice to invoice, or I want to prove to myself that I can

follow through on something important.

115

00:09:12,644 --> 00:09:16,525

Your why is allowed to evolve as you grow.

116

00:09:16,605 --> 00:09:20,126

Don't wait for a perfect why to start moving.

117

00:09:20,807 --> 00:09:29,250

So take one of your big goals and ask, if this goal were already done, how would my life

feel different?

118

00:09:29,410 --> 00:09:32,371

Who else does this help beyond me?

119

00:09:32,732 --> 00:09:34,053

That's your feel.

120

00:09:34,053 --> 00:09:42,496

That's what's going to carry you through when motivation dips, when launches flop, when

your tech breaks, and when you're tired.

121

00:09:42,817 --> 00:09:46,378

Number three, visualize success and use affirmations.

122

00:09:46,498 --> 00:09:53,861

I want you to meet and feel the future you, the version of you who already hit that big

goal.

123

00:09:53,861 --> 00:09:58,863

And I say feel because emotions are powerful and motivational.

124

00:09:58,863 --> 00:10:00,724

When we chase a goal,

125

00:10:00,808 --> 00:10:03,809

What we really chase is a feeling.

126

00:10:03,809 --> 00:10:08,711

If you're looking for a partner, it could be because you want to feel love.

127

00:10:08,906 --> 00:10:16,338

If your goal is a certain income, then what you're really looking for is not the income

itself, but the feeling it provides.

128

00:10:16,338 --> 00:10:19,910

Perhaps it is a feeling of security or freedom.

129

00:10:20,209 --> 00:10:22,710

Close your eyes for a second if you can.

130

00:10:23,150 --> 00:10:25,791

How does she carry herself?

131

00:10:26,199 --> 00:10:28,760

What does her calendar look like?

132

00:10:28,900 --> 00:10:31,460

What does she say yes to easily?

133

00:10:31,460 --> 00:10:34,101

And what does she no longer tolerate?

134

00:10:34,141 --> 00:10:36,562

How does she feel about her life?

135

00:10:36,982 --> 00:10:40,203

That version of you is not a fantasy.

136

00:10:40,303 --> 00:10:42,243

She is a direction.

137

00:10:42,864 --> 00:10:47,545

One of my favorite tools is pairing visualization with affirmations.

138

00:10:47,545 --> 00:10:54,267

For example, I am a disciplined CEO who makes decisions that support my bigger vision.

139

00:10:54,267 --> 00:10:56,227

I trust myself to choose

140

00:10:56,227 --> 00:10:58,868

the few things that truly move the needle.

141

00:10:59,049 --> 00:11:03,271

I am allowed to play bigger without apologizing for it.

142

00:11:03,968 --> 00:11:06,450

out loud, put them somewhere visible.

143

00:11:06,450 --> 00:11:11,113

Train your brain to recognize that this is who you are becoming.

144

00:11:11,413 --> 00:11:15,956

I call my affirmations incantations because I say them with energy.

145

00:11:15,976 --> 00:11:17,837

I say them every day.

146

00:11:17,938 --> 00:11:21,159

It's not hokey, it's rewiring your brain.

147

00:11:21,611 --> 00:11:22,831

Number four.

148

00:11:23,151 --> 00:11:28,034

Challenge limiting beliefs and give yourself permission to play bigger.

149

00:11:28,535 --> 00:11:39,459

I Think it's important to look in the mirror and check to see if you have some limiting

beliefs This is critical for goal setting because you can only ever accomplish what you

150

00:11:39,459 --> 00:11:43,642

think you can Sometimes these are very difficult to see in yourself.

151

00:11:43,642 --> 00:11:45,069

So recruit a mentor

152

00:11:45,069 --> 00:11:49,729

a successful friend and colleague or a personal coach to help you see yours.

153

00:11:50,049 --> 00:11:57,569

Sometimes these limiting beliefs live in your thoughts so inconspicuously that you think

it's normal to think them.

154

00:11:57,689 --> 00:12:01,209

Some of them can be, who am I to charge that?

155

00:12:01,209 --> 00:12:04,489

Why will my friends or family think if I become more successful?

156

00:12:04,669 --> 00:12:06,609

It's just my little side hustle.

157

00:12:06,609 --> 00:12:11,849

Or if I grow too big, I won't be a good mom, partner, daughter, et cetera.

158

00:12:12,089 --> 00:12:15,264

So many women are trained to play small.

159

00:12:15,264 --> 00:12:22,469

We're taught to not be too much, not be too ambitious, not make anyone uncomfortable.

160

00:12:23,030 --> 00:12:24,470

But here's the truth.

161

00:12:24,651 --> 00:12:34,757

You shrinking your goals doesn't actually make anyone else safer or happier, but it does

keep you stuck, resentful, and underutilized.

162

00:12:34,938 --> 00:12:44,114

I want you to give yourself permission to set stretch goals, the ones that feel exciting

and a little scary, but not so huge that they paralyze you.

163

00:12:44,170 --> 00:12:50,004

We stretch big and then we break that stretch into small doable wins.

164

00:12:50,605 --> 00:12:54,448

And number five, embrace a growth mindset.

165

00:12:54,448 --> 00:12:59,532

Finally, you have to decide ahead of time how you're going to relate to challenges.

166

00:12:59,533 --> 00:13:05,037

Are they proof that you're not cut out for this or tuition you pay for your next level?

167

00:13:05,273 --> 00:13:09,396

A growth mindset says, this launch didn't go the way I wanted.

168

00:13:09,396 --> 00:13:10,737

What did I learn?

169

00:13:10,878 --> 00:13:12,719

That collaboration flopped.

170

00:13:12,719 --> 00:13:14,880

What will I do differently next time?

171

00:13:14,921 --> 00:13:19,384

I'm not there yet, but I'm getting better every single week.

172

00:13:19,745 --> 00:13:25,379

With that foundation, now we can earn the right to talk about strategy.

173

00:13:25,690 --> 00:13:33,062

Now that your goals are rooted in a strong why and a holistic vision, we're going to turn

those into an actual plan.

174

00:13:33,623 --> 00:13:37,063

Not a massive to-do list, a roadmap.

175

00:13:37,344 --> 00:13:43,406

Now, a lot of goal setting advice stops at make it smart and use a planner.

176

00:13:43,406 --> 00:13:47,167

That's cute, but here's where I see women get stuck.

177

00:13:47,167 --> 00:13:51,314

The goals aren't rooted in who they want to become.

178

00:13:51,314 --> 00:13:58,827

And the plan doesn't account for the emotional and mental load they're carrying as women,

caregivers, partners, leaders.

179

00:13:58,827 --> 00:14:07,481

So we're going to talk SMART goals, yes, but through a Queen Mode lens, aligned with your

real life, not some fantasy 5 a.m.

180

00:14:07,481 --> 00:14:08,711

version of you.

181

00:14:08,940 --> 00:14:11,721

First, use SMART goals.

182

00:14:12,021 --> 00:14:16,863

You've probably heard of SMART goals, but let's run it through quickly Queen Mode style.

183

00:14:16,963 --> 00:14:19,314

SMART stands for Specific

184

00:14:19,314 --> 00:14:24,146

measurable, achievable, relevant, and time-bound.

185

00:14:24,306 --> 00:14:26,647

The piece most people miss?

186

00:14:26,767 --> 00:14:27,907

Relevant.

187

00:14:32,529 --> 00:14:35,772

uh and uh your season of life, it's going to backfire.

188

00:14:35,952 --> 00:14:38,933

For example, here is a vague goal.

189

00:14:38,933 --> 00:14:41,094

I want to grow my business next year.

190

00:14:41,514 --> 00:14:43,371

A smart goal sounds like

191

00:14:43,371 --> 00:14:56,251

I will sign 10 new six month clients into my flagship program by June 30th, generating

$50,000 in revenue so I can reduce my office hours by one day per week and be more present

192

00:14:56,251 --> 00:14:57,631

with my family.

193

00:14:58,311 --> 00:14:59,511

See the difference?

194

00:15:00,011 --> 00:15:12,425

Specific 10 clients, measurable $50,000, achievable based on your current audience and

offer, relevant, tied directly to your holistic vision, time bound.

195

00:15:12,425 --> 00:15:13,649

by June 30th.

196

00:15:14,486 --> 00:15:18,829

Next, you need to write your goals down and keep them visible.

197

00:15:18,829 --> 00:15:22,391

This sounds simple, but don't let its simplicity make you overlook it.

198

00:15:22,391 --> 00:15:24,231

This actually matters.

199

00:15:24,879 --> 00:15:34,822

Physically writing your goals forces clarity, engages your brain differently than just

thinking about them, and increases your likelihood of following through.

200

00:15:35,522 --> 00:15:47,955

You can dedicate a page in your planner called 2026 Vision or Q190 Day Sprint, put your

top three goals on a sticky note on your laptop, make your phone background a simple image

201

00:15:47,955 --> 00:15:50,246

with your number one goal written on it.

202

00:15:50,466 --> 00:15:54,287

You should be bumping into your goals regularly.

203

00:15:54,287 --> 00:15:58,008

They should not be hiding in a journal you never open.

204

00:15:58,466 --> 00:16:02,257

After that, you have to break it down into smaller chunks.

205

00:16:02,357 --> 00:16:08,019

This is my favorite part because this is where overwhelm goes to die.

206

00:16:08,599 --> 00:16:10,599

Think of it like a pyramid.

207

00:16:10,599 --> 00:16:21,802

Start with your one-year vision, then write out your 90-day sprint, which are the things

you need to do in the next 90 days to actually make progress and give you momentum.

208

00:16:21,923 --> 00:16:26,124

And once you have that, schedule yourself for monthly checkpoints.

209

00:16:26,324 --> 00:16:27,224

Finally,

210

00:16:27,224 --> 00:16:31,547

Schedule your 90-day sprint into weekly action steps.

211

00:16:32,204 --> 00:16:39,392

90 days is magical because it's long enough to see results, but short enough to stay

focused and urgent.

212

00:16:39,873 --> 00:16:45,577

If choosing just one 90-day focus feels scary, that's actually a good sign.

213

00:16:45,577 --> 00:16:49,440

You're not used to giving yourself that level of focus commitment.

214

00:16:49,440 --> 00:16:52,062

Remember, you're not marrying this goal.

215

00:16:52,062 --> 00:16:54,143

You're dating it for 90 days.

216

00:16:54,143 --> 00:16:55,663

At the end of the sprint,

217

00:16:55,663 --> 00:16:58,554

You keep what worked and pivot what didn't.

218

00:16:58,675 --> 00:17:02,456

The only wrong goal is the one you never move on.

219

00:17:02,877 --> 00:17:06,778

For example, a one-year goal could look like this.

220

00:17:06,979 --> 00:17:12,481

Generate $250,000 in revenue with a 30 % profit margin.

221

00:17:13,422 --> 00:17:15,323

Next, the 90-day sprint.

222

00:17:15,323 --> 00:17:19,485

Fully launch and fill my new group program to 15 clients.

223

00:17:20,226 --> 00:17:25,338

For monthly checkpoints, you can have month one, build and validate the offer, warm up.

224

00:17:25,338 --> 00:17:33,655

the audience, month two, open car, run live launch or webinar, month three, deliver

onboarding and kick off the program.

225

00:17:34,576 --> 00:17:39,753

Finally, you break it into weekly actions for one week.

226

00:17:40,174 --> 00:17:42,835

Map out and write the sales page.

227

00:17:43,336 --> 00:17:47,139

Record three pieces of content that address common objections.

228

00:17:47,260 --> 00:17:50,842

Personally invite 10 warm leads to a call or webinar.

229

00:17:51,403 --> 00:17:52,850

Now your goals.

230

00:17:52,850 --> 00:17:54,841

are no longer abstract.

231

00:17:54,841 --> 00:17:57,942

There are sequence of actions that you can schedule.

232

00:17:58,443 --> 00:18:04,825

Once you've broken it down into weekly actions, it will be time to prioritize those

actions.

233

00:18:04,825 --> 00:18:12,468

And queen, I'm going to urge you to prioritize ruthlessly because here's where a lot of

entrepreneurs get stuck.

234

00:18:12,689 --> 00:18:16,350

They treat every task as equal.

235

00:18:16,510 --> 00:18:20,431

Answering DMs feels just as important as building a funnel.

236

00:18:20,512 --> 00:18:21,448

Spoiler.

237

00:18:21,448 --> 00:18:22,613

It's not.

238

00:18:23,318 --> 00:18:27,780

I want to talk to you about Pareto's Principle, which is also known as the 80-20 rule.

239

00:18:28,281 --> 00:18:35,284

I will never forget the first time I ever heard someone mention it because it was such a

mindset bomb for me.

240

00:18:35,425 --> 00:18:39,738

I was in the 2017 MKS meeting in Dallas, Texas.

241

00:18:39,738 --> 00:18:42,449

which was a mindset meeting for orthodontist.

242

00:18:42,470 --> 00:18:47,872

There was this successful orthodontist on stage reviewing his quote unquote secrets for

success.

243

00:18:48,153 --> 00:18:53,155

The 80-20 rule was one of them and he was right.

244

00:18:54,076 --> 00:18:55,877

So what is this rule?

245

00:18:56,017 --> 00:18:58,118

Very simply, it's this.

246

00:18:58,628 --> 00:19:04,622

20 % of your activities create 80 % of your results.

247

00:19:05,323 --> 00:19:06,753

So ask yourself.

248

00:19:07,063 --> 00:19:14,368

If I could only do three things this week to move my 90-day goal forward, what would they

be?

249

00:19:14,656 --> 00:19:18,979

Those three things become your needle-moving priorities.

250

00:19:19,320 --> 00:19:27,185

That means some things will not get done, some things will be put on a later list, some

things will get a no.

251

00:19:27,506 --> 00:19:29,907

This is not you failing.

252

00:19:29,967 --> 00:19:34,020

That is you finally acting like a CEO.

253

00:19:34,742 --> 00:19:41,887

Next, let's talk about your calendar and something called time blocking and something

called task batching.

254

00:19:42,287 --> 00:19:47,531

Time blocking means you give different blocks of time a job.

255

00:19:47,531 --> 00:19:52,695

For example, you can schedule time blocks for CEO time.

256

00:19:52,695 --> 00:19:56,297

This would be for big picture thinking, planning, reviewing numbers.

257

00:19:56,455 --> 00:19:59,108

You can schedule a time block for deep work.

258

00:19:59,409 --> 00:20:03,073

This would be for content creation, strategy, creative work.

259

00:20:03,274 --> 00:20:08,620

You can schedule a time block for admin to do your email scheduling, invoices.

260

00:20:08,861 --> 00:20:12,775

And finally, you can schedule a time block for meetings and calls.

261

00:20:13,435 --> 00:20:17,607

Task batching on the other hand means grouping similar tasks.

262

00:20:18,037 --> 00:20:28,622

For example, you can write all your captions for the week in one session, batch your

client calls on certain days, do email only during designated blocks instead of all day

263

00:20:28,622 --> 00:20:29,482

long.

264

00:20:30,063 --> 00:20:31,860

And every single day,

265

00:20:31,860 --> 00:20:35,542

I want you to choose your daily big three.

266

00:20:35,683 --> 00:20:44,909

What are the three most important needle moving tasks I will complete today that support

my 90 day goal?

267

00:20:45,230 --> 00:20:46,691

Stick to the three.

268

00:20:46,691 --> 00:20:50,593

If everything is a priority, nothing is.

269

00:20:51,014 --> 00:20:56,178

And if your brain is saying, my kids are laughing at your time blocks, I get it.

270

00:20:56,178 --> 00:21:00,220

This doesn't have to look like a perfectly color coded calendar.

271

00:21:00,264 --> 00:21:09,459

Maybe in this season, your time blocks are just two 60-minute pockets a week where you put

your phone in another room and work on your 90-day sprint.

272

00:21:09,580 --> 00:21:11,003

That still counts.

273

00:21:11,003 --> 00:21:14,578

You're allowed to adapt the structure to your season.

274

00:21:15,058 --> 00:21:20,310

Finally, you need to create systems so the plan doesn't depend on your mood.

275

00:21:20,390 --> 00:21:21,811

Plans are cute.

276

00:21:21,951 --> 00:21:29,034

Systems are what actually keep things moving when you're tired, busy, or uninspired.

277

00:21:29,454 --> 00:21:34,416

A system is just a repeatable process with steps someone else could eventually follow.

278

00:21:34,416 --> 00:21:37,077

You create systems for your business, no?

279

00:21:37,077 --> 00:21:42,659

Well, you are also the CEO of your life, so you need systems here as well.

280

00:21:42,860 --> 00:21:43,984

For example,

281

00:21:43,984 --> 00:21:51,631

A content system could be Monday Plan, Tuesday Batch Record, Wednesday Schedule, Friday

Review Analytics.

282

00:21:52,032 --> 00:22:02,934

A lead follow-up system could look like Wake up and do your morning routine, review your

CRM for leads, send follow-up email and or text sequence, schedule personal messages or

283

00:22:02,934 --> 00:22:03,694

call.

284

00:22:04,573 --> 00:22:12,155

weights Monday, Wednesday, Fridays, yoga on Tuesday, Thursday, Saturdays, and rest on

Sundays.

285

00:22:12,956 --> 00:22:18,998

Your goal is to move away from heroic efforts and into reliable engines.

286

00:22:19,118 --> 00:22:22,309

That's how you scale without burning out.

287

00:22:22,887 --> 00:22:26,129

Now let's talk about the part where most people get stuck.

288

00:22:26,610 --> 00:22:29,512

Not the planning, the doing.

289

00:22:29,542 --> 00:22:34,726

Before we go into the doing, let's talk about what you'll need first.

290

00:22:34,726 --> 00:22:37,188

And what you need is support.

291

00:22:37,188 --> 00:22:39,850

Start with building a support network.

292

00:22:39,850 --> 00:22:47,456

Entrepreneurship can feel really lonely, especially when the people in your immediate

circle don't fully understand what you're building.

293

00:22:47,657 --> 00:22:50,707

I remember in the early days of owning my practice,

294

00:22:50,707 --> 00:22:58,773

I was working around the clock trying to make my practice grow and my mom would call me on

the phone and say things like, why are you working on the weekends?

295

00:22:59,434 --> 00:23:02,877

You need people who speak your language.

296

00:23:03,037 --> 00:23:13,839

That might look like a mastermind of women entrepreneurs, an online community where you

can share wins and ask questions, a mentor, sponsor or business coach who's a few steps

297

00:23:13,839 --> 00:23:14,769

ahead.

298

00:23:14,810 --> 00:23:17,027

Support is not a luxury.

299

00:23:17,027 --> 00:23:18,548

It's a strategy.

300

00:23:18,649 --> 00:23:24,493

You move faster and make fewer painful mistakes when you're not doing this in isolation.

301

00:23:25,278 --> 00:23:29,270

I want to zoom out a little bit now and bring up the Superwoman myth.

302

00:23:29,911 --> 00:23:32,112

What am I talking about exactly?

303

00:23:32,773 --> 00:23:36,254

We all know it, though perhaps don't call it anything.

304

00:23:36,755 --> 00:23:48,502

The Superwoman myth refers to the societal expectation that women should be able to

effortlessly manage and excel in multiple demanding roles, such as a career professional,

305

00:23:48,502 --> 00:23:51,177

a perfect mother, a dedicated partner.

306

00:23:51,177 --> 00:23:55,898

and a flawless homemaker all without showing signs of stress or needing help.

307

00:23:56,438 --> 00:24:07,531

If you ever called yourself a busy mom or you say things like, don't know how I'm doing it

all, or if I don't do it, no one will, you may unknowingly be participating in that

308

00:24:07,531 --> 00:24:08,881

expectation.

309

00:24:09,780 --> 00:24:11,800

do it all yourself.

310

00:24:12,220 --> 00:24:15,721

We call this expectation a myth for a reason.

311

00:24:15,987 --> 00:24:26,023

It's because it promotes an unrealistic and unattainable ideal of perfection, which often

leads to significant physical and mental health issues for women, including burnout,

312

00:24:26,023 --> 00:24:29,384

anxiety, depression, and stress-related illnesses.

313

00:24:29,545 --> 00:24:31,005

And I know you.

314

00:24:31,046 --> 00:24:32,466

You're capable.

315

00:24:32,466 --> 00:24:33,827

You're smart.

316

00:24:33,867 --> 00:24:39,610

So you think, by the time I explain it to someone else, I could just do it myself.

317

00:24:40,029 --> 00:24:43,581

That sentence is a thief of your time.

318

00:24:43,623 --> 00:24:46,064

your energy and your revenue.

319

00:24:46,705 --> 00:24:48,045

Start small.

320

00:24:48,085 --> 00:24:51,666

Hire a VA for a few hours a week to help with admin.

321

00:24:51,666 --> 00:24:55,149

Get help with booking instead of avoiding your numbers.

322

00:24:55,169 --> 00:24:58,771

Outsource your graphic design if it's not your zone of genius.

323

00:24:59,131 --> 00:25:02,253

Leverage is not about being too good to do something.

324

00:25:02,253 --> 00:25:06,599

It's about protecting your capacity for the work that truly requires you.

325

00:25:07,046 --> 00:25:09,264

This is what CEOs do.

326

00:25:10,185 --> 00:25:13,777

You also need to take care of yourself like the asset you are.

327

00:25:13,777 --> 00:25:17,818

Your brain and your body are your primary business tools.

328

00:25:17,958 --> 00:25:21,219

If they're run down, nothing else works.

329

00:25:21,280 --> 00:25:24,201

That means sleep is a business strategy.

330

00:25:24,201 --> 00:25:26,181

Movement is a business strategy.

331

00:25:26,181 --> 00:25:31,003

Therapy, coaching, rest, fun, boundaries, business strategies.

332

00:25:31,023 --> 00:25:37,346

So set offline hours, times when you are not available to your business.

333

00:25:37,346 --> 00:25:40,137

You are not a 24 seven emergency room.

334

00:25:40,137 --> 00:25:42,668

you're building something sustainable.

335

00:25:42,669 --> 00:25:51,335

And when guilt comes up, remember, you cannot pour into your clients, your team, or your

family from an empty cup.

336

00:25:51,890 --> 00:25:56,802

I hate to say this, but it's true and I've been so guilty of this.

337

00:25:57,223 --> 00:26:02,906

High achieving women have PhDs in minimizing their wins.

338

00:26:03,026 --> 00:26:05,947

We say things like, it was nothing.

339

00:26:06,268 --> 00:26:07,809

It just kind of happened.

340

00:26:07,809 --> 00:26:09,790

I mean, it wasn't that big.

341

00:26:09,930 --> 00:26:13,151

No, we are not doing that in queen mode.

342

00:26:13,192 --> 00:26:16,533

I want you to start a weekly win list.

343

00:26:16,734 --> 00:26:21,286

Once a week, ask, what are three wins I had this week?

344

00:26:21,416 --> 00:26:22,858

They can be big.

345

00:26:22,858 --> 00:26:24,860

I signed a new client or small.

346

00:26:24,860 --> 00:26:28,202

I kept the promise to myself to post twice this week.

347

00:26:28,483 --> 00:26:31,086

And I want you to use I statements.

348

00:26:31,086 --> 00:26:35,971

I created, I led, I decided, I followed through on.

349

00:26:36,252 --> 00:26:44,910

This is how you build evidence for your brain that you are the kind of woman who sets

goals and follows through.

350

00:26:45,633 --> 00:26:51,056

Okay, so you've set aligned goals, built a plan, started executing with support.

351

00:26:51,056 --> 00:26:54,418

Now we need a rhythm for review and adjustment.

352

00:26:55,098 --> 00:26:59,700

First and foremost, you need to have regular CEO dates with yourself.

353

00:26:59,981 --> 00:27:06,564

Yes, I want you to put a CEO date on your calendar once a month and once a quarter.

354

00:27:06,785 --> 00:27:10,727

For your monthly review, ask, what were my goals for this month?

355

00:27:10,727 --> 00:27:13,809

What progress did I make toward my 90 day sprint?

356

00:27:13,809 --> 00:27:15,043

What worked well?

357

00:27:15,043 --> 00:27:15,974

What didn't?

358

00:27:15,974 --> 00:27:17,374

What did I learn?

359

00:27:17,475 --> 00:27:23,659

For your quarterly reset, do my 90-day goals still align with my bigger vision and my

reality?

360

00:27:23,659 --> 00:27:25,720

What do I want to double down on?

361

00:27:25,720 --> 00:27:28,562

What do I want to stop doing or pause?

362

00:27:28,722 --> 00:27:33,965

This is where your business stops being reactive and starts being intentional.

363

00:27:34,066 --> 00:27:45,093

You have to have regular check-ins with yourself for several reasons, including keeping

yourself accountable, reviewing progress so you can adjust, reevaluating your goals,

364

00:27:45,272 --> 00:27:48,504

and to easily correct any hiccups as needed.

365

00:27:49,365 --> 00:27:53,728

If you check once a year, you have a one-year problem.

366

00:27:53,848 --> 00:27:58,231

If you check once a month, you have a one-month problem.

367

00:27:58,551 --> 00:28:01,593

Which one do you think it's easier to fix?

368

00:28:02,174 --> 00:28:07,218

And Queen, part of your CEO date is a quick money checking.

369

00:28:07,218 --> 00:28:09,819

Nothing scary, just a few simple questions.

370

00:28:09,819 --> 00:28:11,300

What came in this month?

371

00:28:11,300 --> 00:28:12,611

What went out?

372

00:28:12,631 --> 00:28:16,164

Is my 90 day goals starting to show up in my numbers yet?

373

00:28:16,164 --> 00:28:17,845

Even in a tiny way?

374

00:28:18,086 --> 00:28:20,087

This isn't about judging yourself.

375

00:28:20,087 --> 00:28:21,809

It's about getting feedback.

376

00:28:21,809 --> 00:28:26,673

The numbers help you refine your goals and your strategy so you're not just working hard.

377

00:28:26,673 --> 00:28:32,757

You're working smart and building something that is financially supportive, not secretly

dreaming you.

378

00:28:32,938 --> 00:28:42,015

And if a full two hour CEO date feels impossible right now, start with 20 minutes at the

end of the month while you sit in your car before pickup.

379

00:28:42,073 --> 00:28:44,515

The point is rhythm, not aesthetic.

380

00:28:45,356 --> 00:28:53,603

Also, it's important to be flexible as flexibility is needed when it's time to adjust your

goals or your plans.

381

00:28:54,000 --> 00:28:57,792

However, you want to be flexible, not flaky.

382

00:28:57,972 --> 00:29:07,818

There's a big difference between changing your goals because you're scared or

uncomfortable versus adjusting your goals because new information or life circumstances

383

00:29:07,818 --> 00:29:09,518

require a shift.

384

00:29:10,279 --> 00:29:13,821

One is avoidance, the other is wisdom.

385

00:29:14,408 --> 00:29:16,189

You're allowed to pivot.

386

00:29:16,189 --> 00:29:26,917

You're allowed to say this offer doesn't make sense anymore or my family needs more of me

this season so I'm consciously dialing back for a quarter.

387

00:29:27,247 --> 00:29:31,448

There will be seasons of sprinting and seasons of sustaining.

388

00:29:31,771 --> 00:29:33,857

Both can be strategic.

389

00:29:33,857 --> 00:29:35,681

Both can be powerful.

390

00:29:36,567 --> 00:29:43,882

Finally, I want you to let go of the fantasy that you will follow your plan perfectly.

391

00:29:43,882 --> 00:29:45,183

You will not.

392

00:29:45,383 --> 00:29:47,985

You don't need perfect execution.

393

00:29:47,985 --> 00:29:52,348

You need consistent, imperfect progress.

394

00:29:52,609 --> 00:29:55,311

Pay attention to your leading indicators.

395

00:29:55,311 --> 00:29:57,652

How many outreach messages did you send?

396

00:29:57,652 --> 00:29:59,994

How many pieces of content did you publish?

397

00:29:59,994 --> 00:30:02,435

How many times did you make and ask?

398

00:30:02,676 --> 00:30:04,607

Those are in your control.

399

00:30:04,737 --> 00:30:08,844

The result, your lagging indicators will catch up over time.

400

00:30:09,106 --> 00:30:11,870

You are not behind, you are building.

401

00:30:11,891 --> 00:30:15,517

Every aligned action is a vote for your future self.

402

00:30:16,640 --> 00:30:18,711

Alright Queen, let's land this.

403

00:30:18,711 --> 00:30:22,352

We covered a lot, so let me quickly recap the framework.

404

00:30:22,352 --> 00:30:24,692

Number one, mindset and vision.

405

00:30:24,692 --> 00:30:28,013

Think holistically about your life, not just your revenue.

406

00:30:28,013 --> 00:30:32,094

Connect your goals to a deep, personal why.

407

00:30:32,094 --> 00:30:37,556

Visualize future you and challenge the beliefs that keep you playing small.

408

00:30:38,096 --> 00:30:39,996

Adopt a growth mindset.

409

00:30:39,996 --> 00:30:43,417

Challenges are tuition, not a verdict.

410

00:30:43,737 --> 00:30:46,168

Number two, strategy and planning.

411

00:30:46,168 --> 00:30:50,059

Turn your desires into smart goals that are aligned and relevant.

412

00:30:50,059 --> 00:30:52,380

Write them down and keep them visible.

413

00:30:52,400 --> 00:30:57,081

Use 90-day sprints, monthly checkpoints, and weekly actions.

414

00:30:57,081 --> 00:31:03,383

Prioritize ruthlessly with the 80-20 rule, time block, and batch tests.

415

00:31:03,483 --> 00:31:07,244

Build systems so your business doesn't depend on your mood.

416

00:31:08,064 --> 00:31:10,544

Number three, execution and support.

417

00:31:10,725 --> 00:31:13,205

Build a network of women who get it.

418

00:31:13,205 --> 00:31:16,136

Delegate and release the superwoman myth.

419

00:31:16,218 --> 00:31:19,429

Take care of yourself like the asset that you are.

420

00:31:19,490 --> 00:31:22,609

Celebrate your wins to build confidence.

421

00:31:22,609 --> 00:31:25,090

Number four, review and adapt.

422

00:31:25,090 --> 00:31:29,432

Schedule regular CEO dates with yourself to review and refine.

423

00:31:29,432 --> 00:31:31,773

Be flexible, not flaky.

424

00:31:31,774 --> 00:31:36,906

Focus on progress over perfection and track your leading indicators.

425

00:31:37,643 --> 00:31:43,147

So now let's move on to the Queen Mode from Overwhelmed to Momentum Challenge.

426

00:31:43,468 --> 00:31:46,430

Here's your challenge if you choose to accept it.

427

00:31:46,591 --> 00:31:50,093

Number one, choose one main goal for the next 90 days.

428

00:31:50,133 --> 00:31:51,254

Just one.

429

00:31:51,254 --> 00:31:53,996

Turn it into a SMART goal and write it down.

430

00:31:54,017 --> 00:31:58,980

Decide your big three actions for this week that will move that goal.

431

00:31:59,419 --> 00:32:03,872

If that still feels big, shrink it down to a 24-hour micro plan.

432

00:32:03,893 --> 00:32:15,182

In the next 24 hours, write down your 190-day goal, choose your big three actions for this

week, put your first CEO day on the calendar, even if it's just 20 minutes in your car

433

00:32:15,182 --> 00:32:16,843

before school pickup.

434

00:32:17,143 --> 00:32:23,288

If you do just those three things, you are officially out of overwhelm and in momentum.

435

00:32:23,629 --> 00:32:29,393

If you want an extra layer of accountability, take a screenshot of your written goal.

436

00:32:29,403 --> 00:32:36,157

or your big three, post it on your stories and tag me on Instagram at Queen Mode Podcast

and at Dr.

437

00:32:36,157 --> 00:32:37,457

Ana Castilla.

438

00:32:38,061 --> 00:32:41,823

Use the hashtag Queen Mode Momentum so I can cheer you on.

439

00:32:42,644 --> 00:32:48,377

Queen, before you hit pause and run back into your day, I want you to really let this

land.

440

00:32:48,458 --> 00:32:49,979

You are not behind.

441

00:32:49,979 --> 00:32:51,980

You are not starting from zero.

442

00:32:51,980 --> 00:33:01,645

You are standing on years of experience, survived failures, hard-won lessons, and moments

you thought would break you and didn't.

443

00:33:01,746 --> 00:33:09,106

If a former overwhelmed, DIY everything or the dantes who was painting her own office art

and mailing

444

00:33:09,106 --> 00:33:16,712

Just smile newsletters with no clear plan can learn to think like a CEO, build systems and

create an eight figure exit.

445

00:33:16,712 --> 00:33:22,095

You can absolutely learn to set goals that move the needle in your world.

446

00:33:22,396 --> 00:33:25,057

You don't have to fix everything this week.

447

00:33:25,057 --> 00:33:32,803

You just have to choose one aligned goal, one 90 day sprint and today's big three.

448

00:33:33,324 --> 00:33:36,296

Give yourself permission to start where you are.

449

00:33:36,296 --> 00:33:43,072

with what you have and trust that every small, aligned action is compounding behind the

scenes.

450

00:33:43,643 --> 00:33:45,944

The version of you you keep picturing?

451

00:33:45,945 --> 00:33:48,247

She's not some distant fantasy.

452

00:33:48,247 --> 00:33:52,449

She's built by the choices you make in the next 90 days.

453

00:33:53,038 --> 00:33:59,063

And I believe in the woman who's listening to this right now more than she might believe

in herself.

454

00:33:59,317 --> 00:34:00,729

You can do this.

455

00:34:00,771 --> 00:34:02,676

You're not doing it alone.

456

00:34:02,676 --> 00:34:08,801

This community, this podcast, and this voice in your ear are walking with you.

457

00:34:10,049 --> 00:34:11,860

Thanks for tuning in Queen.

458

00:34:11,860 --> 00:34:21,707

I hope today's episode gave you the clarity, courage, or confidence boost you needed

because building a powerful business starts with believing in you.

459

00:34:22,087 --> 00:34:27,251

If you loved what you heard, don't forget to hit follow so you never miss an episode.

460

00:34:27,251 --> 00:34:35,816

And if this podcast moved you, inspired you, or made you think, share it with another

powerhouse woman who needs to hear it.

461

00:34:35,977 --> 00:34:39,799

Your reviews and shares help more Queens rise.

462

00:34:40,085 --> 00:34:49,669

And if you want more tools, resources, or just want to connect, head to

dr.annacastilla.com or find me on Instagram at Queen Mode Podcast.

463

00:34:49,710 --> 00:34:56,009

Keep showing up, keep leading boldly, and remember, you were born to rain.