In this episode of QueenMode, host Dr. Ana Castilla breaks down a practical, no-fluff framework for goal setting for women entrepreneurs so they can move from constant overwhelm to real momentum in just 90 days. Using real stories from her early days as an overwhelmed practice owner, Ana shows listeners how to stop “crushing tasks” that don’t matter and start setting CEO-level goals that actually move the needle in their business and life.

In “Goal Setting for Women Entrepreneurs: From Overwhelm to Momentum in 90 Days,” Ana walks ambitious women through mindset, strategy, execution, and review—so they can set aligned goals, prioritize what matters, and create consistent progress without burning out.

In this episode, I’m sharing:

1. The difference between being “busy” and actually moving the needle
2. How I wasted time on newsletters, gift baskets, and DIY décor because I had no real strategy or measurable goals
3. A simple way to think about your life and business holistically—beyond just revenue
4. How to define a meaningful “why” (even if you don’t feel like you have a big, noble one yet)
5. The QueenMode way to use SMART goals, 90-day sprints, and weekly Big 3 actions
6. Why the 80/20 rule and ruthless prioritization are non-negotiable if you want real results
7. How to use time blocking, task batching, and systems—even in a busy, “messy” season of life
8. The power of CEO dates, flexible (not flaky) planning, and focusing on progress over perfection

I’ll also give you a simple challenge: choose one 90-day goal, turn it into a SMART goal, and decide your Big 3 actions so you leave overwhelm behind and step into momentum—starting in the next 24 hours.

If you’re a woman entrepreneur who’s tired of long to-do lists, vague goals, and feeling behind, this episode will help you create clarity, structure, and confidence around what you’re building.

Listeners can connect with Dr. Ana Castilla at dranacastilla.com and on Instagram at @queenmodepodcast and @dranacastilla. For more episodes, resources, and tools to help women entrepreneurs grow in a way that feels aligned and sustainable, follow QueenMode on your favorite podcast platform and never miss a new release.

Today we are talking about something that everybody loves to talk about this time of the

year, goal setting.

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But we're not doing the fluffy, write it in a pretty notebook and then never look at it

again version.

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If you've ever sat down with the best intentions, colorful pens, fresh planner, a cup of

coffee and written out a long list of goals and then three months later you're buried in

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task but nothing meaningful has changed.

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Yeah, this one's for you.

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By the end of this episode, you're going to have a simple CEO level framework to go from

scattered and overwhelmed to clear, focused and in momentum.

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What's up Queen?

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I'm Dr.

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Ana Castilla.

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Orthodontist, author, speaker, unapologetic dream chaser, and yes, I took my business from

flatlining to an eight figure exit in just eight years.

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But spoiler alert, I didn't get there by playing it safe.

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I broke rules, I made bold moves, and I became the woman my younger self was waiting for.

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Queen Mode is your weekly dose of fear strategy

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unfiltered truth and mindset shifts that will have you leading, growing and living like

the powerhouse you are without burning out or selling out.

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So if you're done playing small and ready to rise, welcome home.

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Let me start with a confession.

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There have been seasons in my business where if you looked at my calendar and my to-do

list, you would have thought, wow, Ana is crushing it.

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But if you looked at the results, totally different story.

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Early on in my business, I didn't have many patients and of course, I wanted to have some

more.

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So I decided I needed to market.

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The problem?

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I didn't have a marketing strategy.

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Mainly because the word strategy wasn't even in my vocabulary.

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I also didn't have any actual marketing goals.

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My only goal was the vague statement...

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I want more patients.

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I didn't know how many more patients I wanted or by when I wanted them.

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No clear goal, no clear roadmap.

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So with no clear goal and no strategy, here's what my quote unquote marketing looked like.

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I would go into my office on days that I didn't see patients and spend endless hours

working on a paper newsletter I mailed to referring dentist offices.

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I called it Just Smile, a name I literally pulled out of thin air.

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I spent time making gift baskets to deliver to referring dentists, I recorded videos for

patients,

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I designed brochures and business cards.

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On paper, that sounds like a woman who is really hustling, right?

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But here's the truth.

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All of it led to absolutely nothing.

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No new patients, no real traction.

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Just mismanaged time, energy, and money.

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I was crushing tasks, but I wasn't moving the needle.

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because I didn't have a clear outcome, a measurement of success, or a real strategy to

guide my actions.

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Another example from those early days, I really wanted the office to reflect my brand.

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The previous orthodontist, the one I bought the practice from, had logo colors of red and

purple, and he had red and purple decorations all over the office.

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My logo colors, on the other hand, were teal, gray, and white.

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And I had this vision of wowing my patients with a fresh, modern look.

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In my mind, I genuinely believed I was doing branding.

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One problem with my quote unquote branding project was that I didn't have much money.

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So instead of writing out a redecoration plan, deciding on a budget and buying a few decor

pieces within that budget, or better yet, asking someone else to handle it so that I could

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work on my business, I decided I would make a lot of the artwork myself.

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Yes, you heard that correctly.

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I spent hours on end painting artwork that I would later hang up around the office.

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Painting, repainting, arranging, rearranging.

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Was it creative?

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Yes.

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Did it make the office look nicer?

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Sure.

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of a young practice that desperately needed patience and systems and strategy?

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Absolutely not.

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Once again, I was busy.

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I was quote unquote working on the business.

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But I wasn't working on the right things.

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I didn't have clear business goals.

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I didn't have priorities.

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And my actions weren't connected to measurable outcomes.

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And that's the trap a lot of women entrepreneurs fall into.

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We mistake activity for progress.

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We feel productive, but the needle doesn't actually move.

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Today, I want to help you break that cycle.

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We're going to shift from a long list of disconnected goals and tasks to a short, powerful

set of goals rooted in your why that translates into focused needle moving action.

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And we're going to do it in four parts.

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Number one, mindset and vision.

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Number two, strategy and planning.

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Number three, execution and support.

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And number four, review and adapt.

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Now I'm going to give you a lot of tools in this episode.

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but I don't want you to treat them like a giant to-do list.

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I want you to listen for the one or two ideas that make your body go, oof, that's the one

I need.

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Those become your starting point.

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Everything else is bonus, not homework.

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Let's start where real goal setting actually begins, with you, your mindset and your

vision.

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Most goal setting starts with, what do I wanna do next year?

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I want you to zoom out and ask, who do I want to be and how do I want my life to feel?

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Because if your goals only live in the career and revenue box, but they ignore your

health, your family, your peace, your joy, you will hit those goals and still feel empty,

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resentful or exhausted.

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Here are five things you can do today to shift from more to aligned.

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And queen, you don't have to take all five on this week.

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Listen for the one that feels most urgent or most alive for you right now.

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That's your starting move.

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Number one, think holistically.

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Your life is an ecosystem.

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I want you to picture your life as an ecosystem with a few core areas.

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Business career, personal and health, relationships, family, spirituality slash inner

world.

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and fun and adventure.

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Now ask yourself, one year from now, if my life felt deeply aligned and fulfilling, what's

one outcome in each of these areas that would make me proud?

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Not 20 outcomes, just one per area.

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You might come up with things like business.

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I want my business to generate X dollars with Y percent profit so I have breathing room.

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Or health.

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I want consistent sleep and energy.

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not constantly running on fumes.

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Or relationships, I want to feel present with my partner or kids not always half on my

phone.

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If you're not driving, you can even pause this episode and jot those down in your notes

app.

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This is how we start designing.

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a holistic vision instead of building a business that bulldozes everything else.

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Number two, define your why at a deep level.

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Now once you have a sense of what you want, we need to connect it to your why.

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Make seven figures is not a why.

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Be successful is not a why.

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Your real why might sound more like.

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I want to create financial stability so my kids never have to experience the insecurity I

did growing up.

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Or it could be, I want the freedom to take a month off and travel without my business

falling apart.

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Or I want to fund scholarships or hire more women or create opportunities my younger self

never had.

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And if you're thinking, I don't know my big noble why yet, that's okay.

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Your first why can be simple and honest.

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Like I want to stop living invoice to invoice, or I want to prove to myself that I can

follow through on something important.

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Your why is allowed to evolve as you grow.

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Don't wait for a perfect why to start moving.

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So take one of your big goals and ask, if this goal were already done, how would my life

feel different?

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Who else does this help beyond me?

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That's your feel.

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That's what's going to carry you through when motivation dips, when launches flop, when

your tech breaks, and when you're tired.

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Number three, visualize success and use affirmations.

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I want you to meet and feel the future you, the version of you who already hit that big

goal.

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And I say feel because emotions are powerful and motivational.

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When we chase a goal,

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What we really chase is a feeling.

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If you're looking for a partner, it could be because you want to feel love.

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If your goal is a certain income, then what you're really looking for is not the income

itself, but the feeling it provides.

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Perhaps it is a feeling of security or freedom.

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Close your eyes for a second if you can.

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How does she carry herself?

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What does her calendar look like?

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What does she say yes to easily?

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And what does she no longer tolerate?

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How does she feel about her life?

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That version of you is not a fantasy.

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She is a direction.

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One of my favorite tools is pairing visualization with affirmations.

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For example, I am a disciplined CEO who makes decisions that support my bigger vision.

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I trust myself to choose

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the few things that truly move the needle.

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I am allowed to play bigger without apologizing for it.

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out loud, put them somewhere visible.

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Train your brain to recognize that this is who you are becoming.

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I call my affirmations incantations because I say them with energy.

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I say them every day.

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It's not hokey, it's rewiring your brain.

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Number four.

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Challenge limiting beliefs and give yourself permission to play bigger.

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I Think it's important to look in the mirror and check to see if you have some limiting

beliefs This is critical for goal setting because you can only ever accomplish what you

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think you can Sometimes these are very difficult to see in yourself.

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So recruit a mentor

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a successful friend and colleague or a personal coach to help you see yours.

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Sometimes these limiting beliefs live in your thoughts so inconspicuously that you think

it's normal to think them.

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Some of them can be, who am I to charge that?

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Why will my friends or family think if I become more successful?

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It's just my little side hustle.

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Or if I grow too big, I won't be a good mom, partner, daughter, et cetera.

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So many women are trained to play small.

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We're taught to not be too much, not be too ambitious, not make anyone uncomfortable.

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But here's the truth.

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You shrinking your goals doesn't actually make anyone else safer or happier, but it does

keep you stuck, resentful, and underutilized.

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I want you to give yourself permission to set stretch goals, the ones that feel exciting

and a little scary, but not so huge that they paralyze you.

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We stretch big and then we break that stretch into small doable wins.

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And number five, embrace a growth mindset.

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Finally, you have to decide ahead of time how you're going to relate to challenges.

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Are they proof that you're not cut out for this or tuition you pay for your next level?

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A growth mindset says, this launch didn't go the way I wanted.

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What did I learn?

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That collaboration flopped.

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What will I do differently next time?

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I'm not there yet, but I'm getting better every single week.

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With that foundation, now we can earn the right to talk about strategy.

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Now that your goals are rooted in a strong why and a holistic vision, we're going to turn

those into an actual plan.

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Not a massive to-do list, a roadmap.

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Now, a lot of goal setting advice stops at make it smart and use a planner.

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That's cute, but here's where I see women get stuck.

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The goals aren't rooted in who they want to become.

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And the plan doesn't account for the emotional and mental load they're carrying as women,

caregivers, partners, leaders.

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So we're going to talk SMART goals, yes, but through a Queen Mode lens, aligned with your

real life, not some fantasy 5 a.m.

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version of you.

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First, use SMART goals.

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You've probably heard of SMART goals, but let's run it through quickly Queen Mode style.

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SMART stands for Specific

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measurable, achievable, relevant, and time-bound.

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The piece most people miss?

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Relevant.

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uh and uh your season of life, it's going to backfire.

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For example, here is a vague goal.

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I want to grow my business next year.

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A smart goal sounds like

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I will sign 10 new six month clients into my flagship program by June 30th, generating

$50,000 in revenue so I can reduce my office hours by one day per week and be more present

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with my family.

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See the difference?

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Specific 10 clients, measurable $50,000, achievable based on your current audience and

offer, relevant, tied directly to your holistic vision, time bound.

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by June 30th.

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Next, you need to write your goals down and keep them visible.

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This sounds simple, but don't let its simplicity make you overlook it.

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This actually matters.

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Physically writing your goals forces clarity, engages your brain differently than just

thinking about them, and increases your likelihood of following through.

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You can dedicate a page in your planner called 2026 Vision or Q190 Day Sprint, put your

top three goals on a sticky note on your laptop, make your phone background a simple image

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with your number one goal written on it.

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You should be bumping into your goals regularly.

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They should not be hiding in a journal you never open.

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After that, you have to break it down into smaller chunks.

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This is my favorite part because this is where overwhelm goes to die.

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Think of it like a pyramid.

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Start with your one-year vision, then write out your 90-day sprint, which are the things

you need to do in the next 90 days to actually make progress and give you momentum.

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And once you have that, schedule yourself for monthly checkpoints.

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Finally,

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Schedule your 90-day sprint into weekly action steps.

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90 days is magical because it's long enough to see results, but short enough to stay

focused and urgent.

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If choosing just one 90-day focus feels scary, that's actually a good sign.

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You're not used to giving yourself that level of focus commitment.

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Remember, you're not marrying this goal.

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You're dating it for 90 days.

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At the end of the sprint,

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You keep what worked and pivot what didn't.

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The only wrong goal is the one you never move on.

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For example, a one-year goal could look like this.

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Generate $250,000 in revenue with a 30 % profit margin.

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Next, the 90-day sprint.

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Fully launch and fill my new group program to 15 clients.

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For monthly checkpoints, you can have month one, build and validate the offer, warm up.

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the audience, month two, open car, run live launch or webinar, month three, deliver

onboarding and kick off the program.

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Finally, you break it into weekly actions for one week.

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Map out and write the sales page.

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Record three pieces of content that address common objections.

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Personally invite 10 warm leads to a call or webinar.

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Now your goals.

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are no longer abstract.

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There are sequence of actions that you can schedule.

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Once you've broken it down into weekly actions, it will be time to prioritize those

actions.

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And queen, I'm going to urge you to prioritize ruthlessly because here's where a lot of

entrepreneurs get stuck.

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They treat every task as equal.

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Answering DMs feels just as important as building a funnel.

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Spoiler.

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It's not.

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I want to talk to you about Pareto's Principle, which is also known as the 80-20 rule.

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I will never forget the first time I ever heard someone mention it because it was such a

mindset bomb for me.

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I was in the 2017 MKS meeting in Dallas, Texas.

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which was a mindset meeting for orthodontist.

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There was this successful orthodontist on stage reviewing his quote unquote secrets for

success.

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The 80-20 rule was one of them and he was right.

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So what is this rule?

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Very simply, it's this.

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20 % of your activities create 80 % of your results.

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So ask yourself.

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If I could only do three things this week to move my 90-day goal forward, what would they

be?

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Those three things become your needle-moving priorities.

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That means some things will not get done, some things will be put on a later list, some

things will get a no.

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This is not you failing.

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That is you finally acting like a CEO.

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Next, let's talk about your calendar and something called time blocking and something

called task batching.

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Time blocking means you give different blocks of time a job.

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For example, you can schedule time blocks for CEO time.

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This would be for big picture thinking, planning, reviewing numbers.

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You can schedule a time block for deep work.

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This would be for content creation, strategy, creative work.

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You can schedule a time block for admin to do your email scheduling, invoices.

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And finally, you can schedule a time block for meetings and calls.

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Task batching on the other hand means grouping similar tasks.

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For example, you can write all your captions for the week in one session, batch your

client calls on certain days, do email only during designated blocks instead of all day

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long.

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And every single day,

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I want you to choose your daily big three.

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What are the three most important needle moving tasks I will complete today that support

my 90 day goal?

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Stick to the three.

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If everything is a priority, nothing is.

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And if your brain is saying, my kids are laughing at your time blocks, I get it.

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This doesn't have to look like a perfectly color coded calendar.

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Maybe in this season, your time blocks are just two 60-minute pockets a week where you put

your phone in another room and work on your 90-day sprint.

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That still counts.

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You're allowed to adapt the structure to your season.

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Finally, you need to create systems so the plan doesn't depend on your mood.

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Plans are cute.

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Systems are what actually keep things moving when you're tired, busy, or uninspired.

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A system is just a repeatable process with steps someone else could eventually follow.

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You create systems for your business, no?

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Well, you are also the CEO of your life, so you need systems here as well.

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For example,

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A content system could be Monday Plan, Tuesday Batch Record, Wednesday Schedule, Friday

Review Analytics.

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A lead follow-up system could look like Wake up and do your morning routine, review your

CRM for leads, send follow-up email and or text sequence, schedule personal messages or

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call.

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weights Monday, Wednesday, Fridays, yoga on Tuesday, Thursday, Saturdays, and rest on

Sundays.

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Your goal is to move away from heroic efforts and into reliable engines.

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That's how you scale without burning out.

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Now let's talk about the part where most people get stuck.

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Not the planning, the doing.

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Before we go into the doing, let's talk about what you'll need first.

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And what you need is support.

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Start with building a support network.

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Entrepreneurship can feel really lonely, especially when the people in your immediate

circle don't fully understand what you're building.

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I remember in the early days of owning my practice,

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I was working around the clock trying to make my practice grow and my mom would call me on

the phone and say things like, why are you working on the weekends?

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You need people who speak your language.

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That might look like a mastermind of women entrepreneurs, an online community where you

can share wins and ask questions, a mentor, sponsor or business coach who's a few steps

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ahead.

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Support is not a luxury.

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It's a strategy.

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You move faster and make fewer painful mistakes when you're not doing this in isolation.

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I want to zoom out a little bit now and bring up the Superwoman myth.

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What am I talking about exactly?

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We all know it, though perhaps don't call it anything.

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The Superwoman myth refers to the societal expectation that women should be able to

effortlessly manage and excel in multiple demanding roles, such as a career professional,

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a perfect mother, a dedicated partner.

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and a flawless homemaker all without showing signs of stress or needing help.

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If you ever called yourself a busy mom or you say things like, don't know how I'm doing it

all, or if I don't do it, no one will, you may unknowingly be participating in that

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expectation.

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do it all yourself.

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We call this expectation a myth for a reason.

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It's because it promotes an unrealistic and unattainable ideal of perfection, which often

leads to significant physical and mental health issues for women, including burnout,

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anxiety, depression, and stress-related illnesses.

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And I know you.

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You're capable.

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You're smart.

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So you think, by the time I explain it to someone else, I could just do it myself.

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That sentence is a thief of your time.

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your energy and your revenue.

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Start small.

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Hire a VA for a few hours a week to help with admin.

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Get help with booking instead of avoiding your numbers.

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Outsource your graphic design if it's not your zone of genius.

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Leverage is not about being too good to do something.

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It's about protecting your capacity for the work that truly requires you.

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This is what CEOs do.

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You also need to take care of yourself like the asset you are.

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Your brain and your body are your primary business tools.

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If they're run down, nothing else works.

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That means sleep is a business strategy.

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Movement is a business strategy.

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Therapy, coaching, rest, fun, boundaries, business strategies.

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So set offline hours, times when you are not available to your business.

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You are not a 24 seven emergency room.

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you're building something sustainable.

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And when guilt comes up, remember, you cannot pour into your clients, your team, or your

family from an empty cup.

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I hate to say this, but it's true and I've been so guilty of this.

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High achieving women have PhDs in minimizing their wins.

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We say things like, it was nothing.

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It just kind of happened.

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I mean, it wasn't that big.

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No, we are not doing that in queen mode.

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I want you to start a weekly win list.

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Once a week, ask, what are three wins I had this week?

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They can be big.

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I signed a new client or small.

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I kept the promise to myself to post twice this week.

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And I want you to use I statements.

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I created, I led, I decided, I followed through on.

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This is how you build evidence for your brain that you are the kind of woman who sets

goals and follows through.

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Okay, so you've set aligned goals, built a plan, started executing with support.

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Now we need a rhythm for review and adjustment.

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First and foremost, you need to have regular CEO dates with yourself.

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Yes, I want you to put a CEO date on your calendar once a month and once a quarter.

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For your monthly review, ask, what were my goals for this month?

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What progress did I make toward my 90 day sprint?

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What worked well?

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What didn't?

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What did I learn?

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For your quarterly reset, do my 90-day goals still align with my bigger vision and my

reality?

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What do I want to double down on?

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What do I want to stop doing or pause?

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This is where your business stops being reactive and starts being intentional.

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You have to have regular check-ins with yourself for several reasons, including keeping

yourself accountable, reviewing progress so you can adjust, reevaluating your goals,

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and to easily correct any hiccups as needed.

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If you check once a year, you have a one-year problem.

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If you check once a month, you have a one-month problem.

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Which one do you think it's easier to fix?

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And Queen, part of your CEO date is a quick money checking.

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Nothing scary, just a few simple questions.

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What came in this month?

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What went out?

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Is my 90 day goals starting to show up in my numbers yet?

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Even in a tiny way?

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This isn't about judging yourself.

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It's about getting feedback.

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The numbers help you refine your goals and your strategy so you're not just working hard.

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You're working smart and building something that is financially supportive, not secretly

dreaming you.

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And if a full two hour CEO date feels impossible right now, start with 20 minutes at the

end of the month while you sit in your car before pickup.

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The point is rhythm, not aesthetic.

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Also, it's important to be flexible as flexibility is needed when it's time to adjust your

goals or your plans.

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However, you want to be flexible, not flaky.

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There's a big difference between changing your goals because you're scared or

uncomfortable versus adjusting your goals because new information or life circumstances

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require a shift.

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One is avoidance, the other is wisdom.

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You're allowed to pivot.

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You're allowed to say this offer doesn't make sense anymore or my family needs more of me

this season so I'm consciously dialing back for a quarter.

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There will be seasons of sprinting and seasons of sustaining.

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Both can be strategic.

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Both can be powerful.

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Finally, I want you to let go of the fantasy that you will follow your plan perfectly.

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You will not.

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You don't need perfect execution.

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You need consistent, imperfect progress.

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Pay attention to your leading indicators.

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How many outreach messages did you send?

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How many pieces of content did you publish?

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How many times did you make and ask?

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Those are in your control.

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The result, your lagging indicators will catch up over time.

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You are not behind, you are building.

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Every aligned action is a vote for your future self.

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Alright Queen, let's land this.

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We covered a lot, so let me quickly recap the framework.

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Number one, mindset and vision.

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Think holistically about your life, not just your revenue.

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Connect your goals to a deep, personal why.

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Visualize future you and challenge the beliefs that keep you playing small.

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Adopt a growth mindset.

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Challenges are tuition, not a verdict.

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Number two, strategy and planning.

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Turn your desires into smart goals that are aligned and relevant.

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Write them down and keep them visible.

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Use 90-day sprints, monthly checkpoints, and weekly actions.

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Prioritize ruthlessly with the 80-20 rule, time block, and batch tests.

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Build systems so your business doesn't depend on your mood.

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Number three, execution and support.

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Build a network of women who get it.

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Delegate and release the superwoman myth.

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Take care of yourself like the asset that you are.

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Celebrate your wins to build confidence.

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Number four, review and adapt.

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Schedule regular CEO dates with yourself to review and refine.

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Be flexible, not flaky.

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Focus on progress over perfection and track your leading indicators.

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So now let's move on to the Queen Mode from Overwhelmed to Momentum Challenge.

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Here's your challenge if you choose to accept it.

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Number one, choose one main goal for the next 90 days.

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Just one.

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Turn it into a SMART goal and write it down.

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Decide your big three actions for this week that will move that goal.

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If that still feels big, shrink it down to a 24-hour micro plan.

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In the next 24 hours, write down your 190-day goal, choose your big three actions for this

week, put your first CEO day on the calendar, even if it's just 20 minutes in your car

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before school pickup.

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If you do just those three things, you are officially out of overwhelm and in momentum.

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If you want an extra layer of accountability, take a screenshot of your written goal.

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or your big three, post it on your stories and tag me on Instagram at Queen Mode Podcast

and at Dr.

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Ana Castilla.

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Use the hashtag Queen Mode Momentum so I can cheer you on.

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Queen, before you hit pause and run back into your day, I want you to really let this

land.

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You are not behind.

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You are not starting from zero.

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You are standing on years of experience, survived failures, hard-won lessons, and moments

you thought would break you and didn't.

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If a former overwhelmed, DIY everything or the dantes who was painting her own office art

and mailing

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Just smile newsletters with no clear plan can learn to think like a CEO, build systems and

create an eight figure exit.

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You can absolutely learn to set goals that move the needle in your world.

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You don't have to fix everything this week.

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You just have to choose one aligned goal, one 90 day sprint and today's big three.

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Give yourself permission to start where you are.

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with what you have and trust that every small, aligned action is compounding behind the

scenes.

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The version of you you keep picturing?

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She's not some distant fantasy.

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She's built by the choices you make in the next 90 days.

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And I believe in the woman who's listening to this right now more than she might believe

in herself.

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You can do this.

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You're not doing it alone.

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This community, this podcast, and this voice in your ear are walking with you.

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Thanks for tuning in Queen.

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I hope today's episode gave you the clarity, courage, or confidence boost you needed

because building a powerful business starts with believing in you.

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If you loved what you heard, don't forget to hit follow so you never miss an episode.

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And if this podcast moved you, inspired you, or made you think, share it with another

powerhouse woman who needs to hear it.

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Your reviews and shares help more Queens rise.

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And if you want more tools, resources, or just want to connect, head to

dr.annacastilla.com or find me on Instagram at Queen Mode Podcast.

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Keep showing up, keep leading boldly, and remember, you were born to rain.