E52 Talking with 100 Black Woman Business Owners in Q1 2025

Speaker: 00:00:00

Welcome to begin as you mean to go

on where we help black women with

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mission-driven service-based businesses,

grow your income and impact while

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creating a more peaceful, profitable

business by strategically automating

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your critical business systems

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Kronda: My name is Kronda Adair.

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And I went from making $500

websites to becoming a certified

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automation service provider.

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Doing multiple six figures per year,

while working part-time wrangling

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to high energy dogs and having some

of my highest revenue months while

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taking completely off-grid vacations.

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Thanks to strategic

automation and a small team.

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Inside my million dollar system service

and my automation club membership, we

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help you create a cohesive software

stack and automate one new thing per

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month in your business resulting in a

compound interest of time, energy and.

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peace So you can build your business

without the patriarchal white

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supremacist hustle and grind.

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If you're ready to work hard once

and hire and employ technology to

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execute proven marketing strategies.

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So you can get back to the rest

of your business and your life.

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You are in the right place.

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Let's get it going.

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Hello friends, welcome back

to Begin As You Mean To Go On.

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So happy to be back in your ear holes

and today I want to talk to you about

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the Black Women Business Project.

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What is it?

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Why is it?

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How's it going?

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So what had happened was November

5th there was an election and the

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whole country showed just what

they think about Black women.

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and it wasn't really a surprise to

any of us but it really galvanized me.

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into taking action on something

I've been thinking about for a long

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time, which is, I have really wanted

more black women in my business.

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I've wanted to, help serve more black

women, help more black women automate

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their businesses, because nobody

needs rest and peace more than we do.

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Hey, and I live in Portland, Oregon.

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Portland is a really white city.

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It's one of the whitest

large cities in the U.

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S.

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And even though I work online, I've

worked with clients all over the world, I

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think, most of my clients were white women

because of the network I was naturally in.

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And, I always say, it's like bunnies.

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white women just beget more white women.

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So even though we have Some amazing case

studies that you can go to our website

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and our YouTube channel to check out.

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That's not going to get more black

women in my circle and in my network.

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So post election, I was on Tik TOK

mostly and I was showing up there more

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and there was really a wave of black

women saying, Hey, you know what?

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We're done.

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We're done.

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We're done being gas lit.

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We're done.

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With y'all pulling the football out from

under us Charlie Brown style and so I

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really looked at it as an opportunity

to ride the wave and Expand my network

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and connect with some more of the women

that I was looking for and so I started

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showing up there I started engaging

more with other black women, business

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owners and other black women, period,

using the hashtags, like all the things.

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And then I realized if I want more

black women in my business, I need

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to just talk to more black women.

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I think, I had gotten into a

mode of, oh, if I need clients,

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then I need sales calls, right?

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And so all the talking to people got

framed through getting sales calls.

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And Really what makes or breaks

a business is your network.

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People say that all the time, right?

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it's who you know.

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And so I realized I needed to let

go of that and chill out and just.

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Talked to more black women.

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So thus the black woman project was

born and I made a goal to talk to a

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hundred black women Before the end of

: 2025

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this on tik tok on threads on LinkedIn

I actually got banned on not banned.

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I put up a post on LinkedIn about

this and it promptly got flagged

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So then I had to do some weird

work around code language bullshit.

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so whatever LinkedIn.

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But I started talking about it and

I quickly got my calendar was full.

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I had a few calls in December.

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I had a bunch of calls in January and I'm

looking to fill up my February calendar.

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It's so funny because so much of

the spam that I get is we can get

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you a hundred sales calls a week.

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I'm like, who, who wants that?

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But when I looked at my January call

calendar and it was filled with calls

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scheduled with, black women like that made

me happy and the conversations, I don't go

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into the conversation with any particular

agenda other than, connecting with new

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people and, seeing if we vibe right

and seeing how we can help each other.

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And so some of the calls

are, very business focused.

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We share about each other's businesses.

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We figure out, maybe do we

have compatible, offers?

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Do we have similar aligned

audiences and things like that?

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And honestly, some of the calls are

geeking out over Wicked, and like

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other things that we nerd out about.

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So it really could go anywhere.

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I don't have an agenda.

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there have definitely been

some great things, business

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wise that have come out of it.

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So statistics wise, at this point in

time, I'm looking at my call dashboard.

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I've completed 38.

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calls with black women business

owners, I would say that 99.

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9 percent of those have

been just delightful.

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Just, I leave so

energized, and so do they.

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I've had maybe two calls where I

was like, Oh, that was a weird vibe.

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I had one call where I immediately

unfollowed that person, but by and large,

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these calls have been just delightful.

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And, so I have 45 chats scheduled, out

of those 45, I've completed 38 of them.

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And, if you are not black and you're

listening to this, you're not a

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black woman, you might be wondering,

like, where, what's my role in this?

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Is there one?

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Is there some way I can help?

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And yes, there is.

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If you know, black women, business

owners in your network, who might be

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into this, who might, be excited about

talking with a black woman, business

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owner, who is a systems expert, a tech

strategist and automations expert.

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hook me up, send me a DM, send

me an email, send an email intro.

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and I'm creating this podcast because

I've definitely had people come back

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and say, well, well, what is this?

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maybe, and there's enough weird

shenanigans going on out there in

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marketing land that I totally get that.

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Hence this podcast.

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you can send them this episode and

you can say, Hey, if this sounds

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good to you, I'll introduce you.

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and then I will send them the

black woman calendar link.

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The black woman calendar link

is not published anywhere.

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it is sent out on a case by case basis

to people who asked to receive it.

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So that's that.

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and as far as what's come out of this,

So far, haven't gotten new clients per

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se, but definitely have connected with

some powerhouse women y'all, and I've

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been invited on three podcasts from doing

this where we have a great conversation.

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The person has a podcast and says,

Hey, we need to do this again.

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You need to drop some gems on my podcast.

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you can find the mindful marketing

podcast I talked with Andrea,

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that dropped in mid January.

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So I'll put that episode

in the show notes.

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I was also a guest on the Girl Get

Visible podcast, so that will be,

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publishing here shortly, so I'll add that.

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And then I had probably one of the best

go to church, nerd out conversations,

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for the More Than Marketing podcast.

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I cannot wait for that to come out.

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That's coming out, towards the end of Q1.

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just so many great conversations and

opportunities, some folks have already

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connected me with other people who, are

, interested in being referral partners

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and things like that, I'm just loving

the vibes, I'm loving the network, I

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didn't even think of this, but somebody

on Threads, suggested doing a group call.

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So that will definitely be happening.

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I will organize a group call at

the end of q1 Everybody who passed

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the vibe check will be invited.

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So again, no hardcore agenda just coming

together i'm already the more people I

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meet the more people i'm realizing like

oh you need to talk to this person that

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I met a week ago, so that's really been

great and It's also inspiring me to get

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my systems a little bit more in order.

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Now I am a systems girlie

and so I already had.

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A system that was going, but

as I do more of these, I'm just

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getting more and more systemized.

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in part, thanks to Ashley

over at Systems Over Stress.

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I'm a big fan of her Airtable templates.

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She's got the call hub.

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She's got the client hub dashboard.

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so I've been using Airtable and

just leveling up and installing

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more and more Airtable systems.

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So if you want a little behind the

scenes, when someone schedules a

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call, and it could be any call through

Calendly, all of those calls go

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into my Airtable Call Hub dashboard.

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And so then when I'm having the

call, I have an interface where

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I can go and I can say, okay,

this is who I'm talking to today.

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These are the notes that they shared

when they booked the call and then I

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have a system where I can Take notes or

pop the transcript in right away after

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the call And I can write the follow up

email right there while it's fresh in my

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mind and i'm thinking about it and i'm

remembering Oh, I said i'd send you this

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link or that link And then I just click

a button and it sends the email without

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me having to context switch and flip

over into my inbox So that's how I do it.

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The more I do it, the easier it

gets and the more things I think,

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Oh, I'm going to install this new

feature to make it even easier.

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So recently, somebody was asking

me, Oh, how many have you had?

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And I realized, Oh, I didn't

know off the top of my head.

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So I went and built an interface

dashboard to track all the calls.

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So that's the kind of

things I nerd out on.

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I'm going to wrap this up, but if

you are a black woman and you have a

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business and you want to chat, hit me up.

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You can hit me up on Instagram DMs,

on LinkedIn, email, any of the ways.

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And let me know if you want to

get on the black woman calendar.

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If you are not a black woman in business,

but you know, some cool black women

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in business, hook me up, send them

this podcast, make an introduction.

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And, it just gets better and

better as things go along.

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So that's all for today.

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I'll see you next time.

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Thanks for listening to

begin as you mean to go on.

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If you like this episode, show your love

by leaving us a five star rating and

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review, share it on your favorite social

media platform or in your newsletter, or

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hit me up and let's have a conversation.

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Send me a DM on Instagram or LinkedIn

or hit me up on threads and let

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me know what you liked about this

episode and what were your takeaways.

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Until next time, don't forget

to begin as you mean to go on.

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