Do not be afraid of being who you are. Be yourself. 

We hear these words all the time…

But do these phrases apply to business? To personal branding? 

And what do they actually mean?

As a business owner or entrepreneur, your scope of influence is as wide as you can imagine. But can being yourself make you an effective influencer? 

In today’s podcast episode, Laura Bull shares how being who you are will help you build an authentic personal brand.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What is an influencer? (2:14)
• Influencer or manipulator? (3:54)
• Shared identity with the market (7:00)
• What parts of yourself you need to bring out (8:28)
• Three elements of branding (9:58)
• How the three elements of branding work together (19:34)
• How important is it to build a brand (25:25)
• Branding vs no branding (27:21)
• Staying authentic in branding (29:11)
• Understanding bad narratives (31:22)
• Flaws. Embrace or hide? (32:00)

For full show notes and links visit:  https://samanthariley.global/podcast/156

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