In this energising episode of Scale Her Up, Brenda is joined by former BBC TV presenter and award-winning speaker Penny Haslam. Penny is on a mission to help business owners “make themselves a little bit famous” so they can raise their profile, attract better opportunities and grow their businesses with more ease. 

Penny shares what she learned from years in broadcasting and how female founders can apply those lessons to become more visible – without feeling fake, pushy or like they’re constantly shouting about themselves. She and Brenda explore why visibility matters so much for women in business, how to get comfortable being seen, and simple ways to show up as the “go-to” person in your field. 

You’ll hear practical tips on using media, speaking and social content to build credibility, how to tell stories that stick, and what to do if you’re terrified of the spotlight. If you’ve ever worried that you’re “not interesting enough” or “not ready yet” to put yourself out there, this conversation will give you both the mindset boost and the toolkit to start getting a little bit famous in your own right.

In this episode, we cover:

• Why visibility is a business growth strategy, not a vanity project
• Penny’s journey from BBC TV to helping business owners raise their profile
• The difference between being famous and being “a little bit famous”
• Practical ways to increase your visibility without a huge budget
• How to pitch yourself and your story so people actually listen
• Handling imposter syndrome when you step into the spotlight
• Simple first steps to start raising your profile this month

Perfect for you if:

You’re a female founder or business leader who knows you need to be more visible but you’re not sure where to start – or you’ve been hiding a little and it’s time to step out from the shadows.