Dasha Minina, CEO and founder of Licensify, BeautyAList, and Maxus Nails, shares how her journey into beauty exposed critical gaps in technology, licensing, and consumer trust.

This episode explores what it really takes to build the infrastructure the beauty industry has long been missing and why modern systems matter for professionals and consumers alike.

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Key Takeaways:

🔅Licensing builds trust, not just compliance – Dasha’s experience showed that licensing protects consumers and signals professionalism, not just a regulatory requirement.

🔅Technology should reduce friction for professionals – Tools should make life easier for beauty pros, not add more admin, content pressure, or manual work.

🔅Solve the problem you personally experienced – Licensify was born from Dasha’s own frustration as a consumer navigating an unverified industry.

🔅Infrastructure gaps create opportunity – The beauty industry is behind in technology, which leaves room for founders to modernize broken systems.

🔅You don’t need to work behind the chair to serve the industry well – Proximity, education, and listening can create meaningful tools without pretending to be something you’re not.

🔅Build with people smarter than you – Progress came from assembling experts rather than trying to master everything alone.

🔅Failure strengthens systems when you keep going – Losing an entire first product order led to better contracts, tighter processes, and stronger decision-making.

🔅Smaller, intentional communities are the future – Trust and attention are shifting toward focused platforms that provide real value.

RELATED LINKS

👉Follow Dasha on Instagram

👉Check out Licensify (helps beauty brands verify licenses, prevent product diversion, and power pro-only eCommerce with patented compliance automation.)

👉Check out BeautyAList (support professionals, educate clients, and bridge the gap between top-tier beauty services and the people who need them.)

👉Check out Maxus Beauty (skin and nails)

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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com