In the latest installment of Entrepreneurial Attorney Nation, Richard James sits down with Erica Merrill, Founder of Perfect Legal Video, to discuss the complex world of social media marketing and how to conquer it.
Through an enlightening conversation, Erica explores the varying uses of social media marketing such as curating organic content, deciding what to post, choosing where to post, converting potential leads, and ultimately leveraging the power of social media as a whole.
Grab your notebook because this episode is full of valuable information that can help bolster your social media presence to a new level!
01:05 - Overview on today's episode
03:20- Introducing Erica Merrill
05:30 - Erica's efforts towards establishing Perfect Legal Video
08:00 - The social media landscape
09:30 - Social media management presentation begins
15:55 - Dan Kennedy’s messaging, marketing, media usage, and mass triangle
17:15 - Posting inside of groups with likeminded individuals
20:30 - Posting non-related content on your page
24:15 - Should you post manually or use bots?
29:00 - Converting social media followers to members
34:32 - Testimonial Marketing
40:55 - Benefits of various content like blogs, vlogs, podcasts, and panels
45:59 - How to conquer the fear of not having enough content