The author of this book starts with his own entrepreneurial experience. He freely shares anecdotes from his more than twenty years of working in entrepreneurship, administration, and investment in Silicon Valley. In addition to this, he explains the ins and outs of establishment, management, selection of employees, company culture, sales, and the relationship between the CEO and the board. Most books on entrepreneurship tell you how to do the right thing, not how to screw things up. But this book will let you know what you should do when things are falling apart.