Kevin Dieny: 00:00:00

Hello and welcome to the Close the Loop podcast.

Kevin Dieny: 00:00:02

I'm your host, Kevin Dieny and today we're gonna be talking about, what does Google

Kevin Dieny: 00:00:07

Analytics 4 mean for my small business?

Kevin Dieny: 00:00:11

What does it mean, what does it do?

Kevin Dieny: 00:00:13

What should I do about this?

Kevin Dieny: 00:00:14

Because Google Analytics is completely changing.

Kevin Dieny: 00:00:17

It's going away and being replaced.

Kevin Dieny: 00:00:19

Is it is being upgraded?

Kevin Dieny: 00:00:20

We're gonna dive into all of these topics.

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And to really help us with his expertise is a prior guest.

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Who shared about last time about why bothering with UTM parameters.

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And his name is Jeff Sauer.

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He is the founder of Data Driven U.

Kevin Dieny: 00:00:38

He's an agency owner, a business coach and blogger from Jeffalytics,

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which is originally how I found him.

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And then, you know, we connected and were able to do the podcast last time.

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Jeff is a firm believer in data driven marketing, so yeah!

Kevin Dieny: 00:00:52

And Jeff's work has been featured in many industry publications and has had

Kevin Dieny: 00:00:57

17,000 digital marketers enrolled in his digital marketing certification

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programs, which are fantastic.

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Jeff has delivered over a hundred keynote presentations.

Kevin Dieny: 00:01:07

He's a prolific lecturer and has done workshops in 20 countries.

Kevin Dieny: 00:01:11

So Jeff, thank you so much for coming on and welcome to the podcast.

Jeff Sauer: 00:01:15

Yeah, thanks for having me.

Jeff Sauer: 00:01:16

I'm really excited to talk about my favorite topic to talk about right now.

Kevin Dieny: 00:01:20

Heh heh, yes...

Kevin Dieny: 00:01:20

This is a hot topic.

Kevin Dieny: 00:01:22

So Jeff, if you could kick it off for those who are like, okay, I've heard

Kevin Dieny: 00:01:26

of Google Analytics, but can you lay the little bit of the groundwork here?

Kevin Dieny: 00:01:31

Like, what is Google Analytics for?

Kevin Dieny: 00:01:33

What's happening?

Kevin Dieny: 00:01:33

What's the shift like, catch us up if you, if you could?

Jeff Sauer: 00:01:37

Yeah, yeah, so let's start with 1999.

Jeff Sauer: 00:01:39

I was a senior in high school and some guys in like Southern California created

Jeff Sauer: 00:01:44

a web analytics tool, and that web analytics tool is still the same backbone,

Jeff Sauer: 00:01:50

basically of Google Analytics today.

Jeff Sauer: 00:01:52

And so it's, it's been around for a long time.

Jeff Sauer: 00:01:54

They've gone through a few different versions, but some of the old code.

Jeff Sauer: 00:01:57

That work from the early two thousands still actually works now.

Jeff Sauer: 00:02:02

Um, so that's what we call Google Analytics or three or Universal Analytics.

Jeff Sauer: 00:02:07

It's sort of like this old code base because of all the developments

Jeff Sauer: 00:02:10

in the privacy sector in mobile first development and the modern,

Jeff Sauer: 00:02:15

let's call it the modern internet.

Jeff Sauer: 00:02:17

Uh, Google had to create a brand new version of Google

Jeff Sauer: 00:02:20

Analytics for the future.

Jeff Sauer: 00:02:22

Um, they rolled.

Jeff Sauer: 00:02:23

Pretty quickly, pretty swiftly.

Jeff Sauer: 00:02:25

And then they said, the old version is going away.

Jeff Sauer: 00:02:28

We're not gonna migrate you over.

Jeff Sauer: 00:02:30

We're not gonna support you.

Jeff Sauer: 00:02:32

And so that's where we're at today.

Jeff Sauer: 00:02:33

There's a new version of Google Analytics.

Jeff Sauer: 00:02:35

It will be technically replaced.

Jeff Sauer: 00:02:38

The old version.

Jeff Sauer: 00:02:39

The old version still works.

Jeff Sauer: 00:02:40

The old version still collects data up until the, until July one of next year,

Jeff Sauer: 00:02:45

or 2023 whenever you're listening to this.

Jeff Sauer: 00:02:47

And, um, But this new one's on the horizon, and we're all dealing with

Jeff Sauer: 00:02:53

what it means to potentially lose data, to lose access to a system we

Jeff Sauer: 00:02:57

might have been using for 15, 20 years.

Jeff Sauer: 00:02:59

And we're all trying to say, Is this the system that we want to use moving forward?

Jeff Sauer: 00:03:05

How much do we really value analytics in general?

Jeff Sauer: 00:03:08

Do we ever look at this data?

Jeff Sauer: 00:03:09

Are we bored with it?

Jeff Sauer: 00:03:10

What are we doing with it?

Jeff Sauer: 00:03:11

And so it's this brand new thing that we're all starting to deal

Jeff Sauer: 00:03:14

with in many different ways.

Jeff Sauer: 00:03:16

And part of what I do is educate people on what you can do in the new system, and

Jeff Sauer: 00:03:20

then also how do you handle the change.

Kevin Dieny: 00:03:23

Yeah, you know, this whole thing reminds me of, oh, so my

Kevin Dieny: 00:03:28

dad was, you know, he had a Jeep, a CJ five, an old one, and he always was

Kevin Dieny: 00:03:34

like, you know, he always told me like, okay, I gotta get this special part.

Kevin Dieny: 00:03:37

And I was like, why can't you just get the, you know, why don't they just make

Kevin Dieny: 00:03:39

one type of Carre or one type of part?

Kevin Dieny: 00:03:42

And he's like, no, no, I need this part for this model and this time.

Kevin Dieny: 00:03:45

And he is like, cuz after we're at a certain point, They stop

Kevin Dieny: 00:03:48

supporting and they stop building and using that exact same part.

Kevin Dieny: 00:03:51

So now you have to move on.

Kevin Dieny: 00:03:52

So it's like, you know, car generations, like there's a lot of

Kevin Dieny: 00:03:55

things that use this same sort of look.

Kevin Dieny: 00:03:57

You have an outdated.

Kevin Dieny: 00:03:59

Analytics.

Kevin Dieny: 00:03:59

You have an outdated model.

Kevin Dieny: 00:04:00

An outdated thing.

Kevin Dieny: 00:04:01

You can't get the same parts, can't get the same support anymore.

Kevin Dieny: 00:04:05

You are now forced to get, you know, the next upgraded version, which as

Kevin Dieny: 00:04:08

a consumer, it's like, oh, I wish they used only standardized stuff.

Kevin Dieny: 00:04:11

But they do upgrade.

Kevin Dieny: 00:04:13

They do add things.

Kevin Dieny: 00:04:14

There is benefit.

Kevin Dieny: 00:04:15

There's reasons like regulation, privacy that you've pointed out.

Kevin Dieny: 00:04:18

Yeah, there's things about everything where it's like, yes, the newer

Kevin Dieny: 00:04:23

upgraded version has maybe.

Kevin Dieny: 00:04:26

Some perks, but, and maybe some things that, you know,

Kevin Dieny: 00:04:28

you liked about the old one.

Kevin Dieny: 00:04:29

Like they don't make it like they used to

Kevin Dieny: 00:04:32

Yeah.

Kevin Dieny: 00:04:32

But, um, in, in terms of, you know, the big, you even brought it up

Kevin Dieny: 00:04:36

in terms of, okay, there's Google Analytics, I have it today, so, but

Kevin Dieny: 00:04:42

why bother with this new version?

Kevin Dieny: 00:04:44

So I, I know that that's like a very loaded question, . Yeah.

Kevin Dieny: 00:04:46

But are there any things that you would suggest or say or point

Kevin Dieny: 00:04:49

out for like a small business.

Jeff Sauer: 00:04:51

Yeah, sure.

Jeff Sauer: 00:04:52

So first of all, I do, I love the car analogy.

Jeff Sauer: 00:04:55

When I created my, my Google Analytics for course last year, I used that analogy

Jeff Sauer: 00:05:00

and I was basically saying like, . Yeah.

Jeff Sauer: 00:05:02

They don't make cars like they used to.

Jeff Sauer: 00:05:04

Classic cars are amazing.

Jeff Sauer: 00:05:05

My dad is a 1960 Corvette still, and I know exactly what you mean.

Jeff Sauer: 00:05:09

You can't really find parts for it.

Jeff Sauer: 00:05:11

You have to scavenge and salvage and stuff like that.

Jeff Sauer: 00:05:14

And cars used to, you know, the accident rate was much higher

Jeff Sauer: 00:05:18

and the fatality rate was.

Jeff Sauer: 00:05:19

Like 50% in a car crash now it's like in the less than 10%.

Jeff Sauer: 00:05:24

And that's because they made 'em safer, right?

Jeff Sauer: 00:05:26

Cars didn't used to have safety belts.

Jeff Sauer: 00:05:28

They didn't used to have anything like, you know, anti-lock brake

Jeff Sauer: 00:05:30

systems and airbags and those are all things that are there for improvement.

Jeff Sauer: 00:05:35

And eventually, you know, you look at it long enough and it's like, do you

Jeff Sauer: 00:05:38

continue to support the 1960 version of a Corvette or do you just go forward?

Jeff Sauer: 00:05:41

Right?

Jeff Sauer: 00:05:42

Well, sometimes you just gotta rip the bandit off and unfortunately

Jeff Sauer: 00:05:44

that's for a lot of us.

Jeff Sauer: 00:05:46

That's what Google did.

Jeff Sauer: 00:05:48

Now getting to the question, it's like, okay, well how does a small business, how

Jeff Sauer: 00:05:51

do you even think about or deal with this?

Jeff Sauer: 00:05:53

Right?

Jeff Sauer: 00:05:54

So, and, and hopefully I, I got the question right since I, I

Jeff Sauer: 00:05:57

sort of went back to the example.

Jeff Sauer: 00:06:00

You know, the first thing to ask yourself is what's important to your

Jeff Sauer: 00:06:03

business and what are you trying to do?

Jeff Sauer: 00:06:05

So if you're a small business, I'm gonna assume, like I have a picture

Jeff Sauer: 00:06:07

in my head as to a small business.

Jeff Sauer: 00:06:09

I know that small, medium business represents a lot for anywhere from

Jeff Sauer: 00:06:12

a solopreneur all the way to, you know, a thousand employees could

Jeff Sauer: 00:06:16

still be a medium sized business.

Jeff Sauer: 00:06:17

But let's just, let's just use an example.

Jeff Sauer: 00:06:20

The one that I have in my head, it's a 10 person company.

Jeff Sauer: 00:06:22

You have an office, you have a, you know, you have the, the, the head honcho.

Jeff Sauer: 00:06:26

You might have a mark one marketing person.

Jeff Sauer: 00:06:28

You have some sales people, you have some support staff.

Jeff Sauer: 00:06:31

You have people who are doing all these different roles and.

Jeff Sauer: 00:06:35

Marketing person is tasked with, Hey, get people to go to our website or,

Jeff Sauer: 00:06:39

or, hey, get people to buy from us, whether it's a website or not, right?

Jeff Sauer: 00:06:42

So they might be doing some cold calling, they might be

Jeff Sauer: 00:06:44

doing some brochures and flyers.

Jeff Sauer: 00:06:47

And the whole reason why analytics is important is that if you were just

Jeff Sauer: 00:06:51

sending out brochures, You really don't know if it's gonna be effective or not.

Jeff Sauer: 00:06:54

Like it's, it's really, there's no way of quantifying that that was effective.

Jeff Sauer: 00:06:58

You send something in the mail and then maybe somebody calls you, maybe

Jeff Sauer: 00:07:01

they don't, but there's really no way to attribute that to your efforts.

Jeff Sauer: 00:07:04

Then when you get into the online world, it's like, okay, well yeah,

Jeff Sauer: 00:07:07

if I, if I run an ad or if I pay money to be in front of people.

Jeff Sauer: 00:07:12

I have the ultimate ability to measure it.

Jeff Sauer: 00:07:14

And that's, that's really what this analytics is all about.

Jeff Sauer: 00:07:16

And so the change from one system to the other is basically saying, okay,

Jeff Sauer: 00:07:19

well do you really, you know, you've been measuring this for a while.

Jeff Sauer: 00:07:23

Maybe you've been doing an okay job.

Jeff Sauer: 00:07:25

Maybe you've been doing a poor job, it's just been there and

Jeff Sauer: 00:07:27

you've taken it for granted.

Jeff Sauer: 00:07:29

Um, This is an opportunity to revisit and say, okay, well what am I, why do, why

Jeff Sauer: 00:07:34

did I install this in the first place?

Jeff Sauer: 00:07:35

Why?

Jeff Sauer: 00:07:36

Why was I excited about online marketing?

Jeff Sauer: 00:07:38

Is online marketing still something that I should be excited about?

Jeff Sauer: 00:07:42

Do I really care about all these bells and whistles that were there before?

Jeff Sauer: 00:07:45

Or what do I look at and just say, okay, well, Now that this thing is going

Jeff Sauer: 00:07:49

away, should I change how I do this?

Jeff Sauer: 00:07:52

Should I, you know, should I take this as the opportunity to, to, um, implement

Jeff Sauer: 00:07:57

the new system in an optimal way?

Jeff Sauer: 00:07:59

Versus when you first did the old one, the old Google Analytics, you just

Jeff Sauer: 00:08:03

put it on there without really knowing what was going on, or your marketing

Jeff Sauer: 00:08:06

person didn't know what was going on.

Jeff Sauer: 00:08:07

You're like, okay, you know, I know so much more now.

Jeff Sauer: 00:08:10

There's such a different world now that's out there.

Jeff Sauer: 00:08:12

So, um, I think this is, first of all, it's a great opportunity to reevaluate.

Jeff Sauer: 00:08:17

One.

Jeff Sauer: 00:08:17

Do you, do you need any of this stuff from the past?

Jeff Sauer: 00:08:19

Was it too complex?

Jeff Sauer: 00:08:20

Was it not hard?

Jeff Sauer: 00:08:21

Was it not easy to understand?

Jeff Sauer: 00:08:23

Two, how does what, like, how does the entire idea of online or digital

Jeff Sauer: 00:08:29

marketing tie into your strategy today?

Jeff Sauer: 00:08:32

And, and how can you use a system that's more modern to get you there?

Jeff Sauer: 00:08:36

And the final thing is, how much of the past do you want to.

Jeff Sauer: 00:08:40

And hold onto so you can learn.

Jeff Sauer: 00:08:41

You know, like it's a really weird situation where like one of the

Jeff Sauer: 00:08:44

reasons why you'd wanna move to GA four now versus waiting until July

Jeff Sauer: 00:08:48

one when there's no data in there, is that you can get year over year data.

Jeff Sauer: 00:08:52

So you can get a year over year comparison.

Jeff Sauer: 00:08:54

If you have it installed before 2023 starts, you'll get a full year of data.

Jeff Sauer: 00:08:59

That's the main prompt right now is you want a full year of data as

Jeff Sauer: 00:09:02

opposed to doing it next February, and then not really knowing what's going.

Jeff Sauer: 00:09:06

Yeah.

Jeff Sauer: 00:09:07

Now if you do that, if you put this in place, are you gonna benefit from that?

Jeff Sauer: 00:09:11

And are you gonna find value in a full year of data?

Jeff Sauer: 00:09:13

Are you gonna find benefit in configuring things, in, in setting

Jeff Sauer: 00:09:17

your strategy forth and moving forward?

Jeff Sauer: 00:09:19

And then, is this again, is this the opportunity to, to get more out

Jeff Sauer: 00:09:22

of this than you ever used before?

Jeff Sauer: 00:09:24

So I almost look at it as like a perfect opportunity to say, Hey,

Jeff Sauer: 00:09:27

maybe I don't really need the past.

Jeff Sauer: 00:09:29

Maybe I'll just let Google store it until they get rid.

Jeff Sauer: 00:09:32

maybe I can't really learn by comparing 2022 to 2021 cuz they

Jeff Sauer: 00:09:36

were two diff very different years.

Jeff Sauer: 00:09:38

2021 to 2020.

Jeff Sauer: 00:09:39

Very different . Like the last normal year we had was probably 2019.

Jeff Sauer: 00:09:43

So it's like, okay, well do I really need this data on the books anyway

Jeff Sauer: 00:09:47

or should I just start now fresh with here's how we wanna measure

Jeff Sauer: 00:09:50

things going into the future.

Kevin Dieny: 00:09:52

Yeah.

Kevin Dieny: 00:09:52

Wow.

Kevin Dieny: 00:09:53

So, no, that's really interesting, everything you said there, because

Kevin Dieny: 00:09:56

you kind of answered some questions I, I was gonna ask, right?

Kevin Dieny: 00:09:59

Like, why bother with my better legs at all anyway, and okay.

Kevin Dieny: 00:10:02

I barely even got used to the old one, . Now there's a new one.

Kevin Dieny: 00:10:05

Do I bother?

Kevin Dieny: 00:10:06

You know, like, and you've, you've met, you've put it out there like,

Kevin Dieny: 00:10:09

okay, what's the value to your company?

Kevin Dieny: 00:10:11

What are you trying to do?

Kevin Dieny: 00:10:11

What's your objectives?

Kevin Dieny: 00:10:13

And, and ground it there.

Kevin Dieny: 00:10:14

So then, Uh, there was still one last thing, um, and this just was from

Kevin Dieny: 00:10:18

like, researching this and what people were asking and complaining about

Kevin Dieny: 00:10:21

or, or, you know, having issues with when in relation to Google Analytics.

Kevin Dieny: 00:10:26

Four was, okay, I, I understand my business, but I just don't see how.

Kevin Dieny: 00:10:33

Having better web analytics and adding Google Analytics for

Kevin Dieny: 00:10:38

will help me in my business.

Kevin Dieny: 00:10:40

Right?

Kevin Dieny: 00:10:40

Yeah.

Kevin Dieny: 00:10:40

Like how do I connect the, this is a very general question, right?

Kevin Dieny: 00:10:44

This just applies to general web analytics at all.

Kevin Dieny: 00:10:46

But you know, how, how is, you know, getting more serious about my web

Kevin Dieny: 00:10:51

analytics going to help my business grow?

Kevin Dieny: 00:10:53

And I think that that comes out of just generally like is there

Kevin Dieny: 00:10:57

any value in web analytics at all?

Kevin Dieny: 00:10:59

For, for my business?

Jeff Sauer: 00:11:02

I mean, is there any value in the internet?

Jeff Sauer: 00:11:04

Right?

Jeff Sauer: 00:11:05

Um, you know, let, let's put it back to an analog comparison.

Jeff Sauer: 00:11:09

So, if you have a retail store and somebody went into your store and

Jeff Sauer: 00:11:13

then they left, you knew nothing about them, you may never see them again.

Jeff Sauer: 00:11:17

There's no chance to ever talk to them again.

Jeff Sauer: 00:11:19

And that, that can be frustrating because you lost an opportunity, right?

Jeff Sauer: 00:11:23

The opportunity's gone forever versus on the.

Jeff Sauer: 00:11:26

If somebody comes onto your online storefront and looks at something,

Jeff Sauer: 00:11:29

you basically using cookies and using tracking technology and ad

Jeff Sauer: 00:11:33

platforms, you can follow that person across the internet and say, Hey,

Jeff Sauer: 00:11:36

wait, you forgot to buy this thing.

Jeff Sauer: 00:11:38

Right?

Jeff Sauer: 00:11:38

You can, you can get them to come back.

Jeff Sauer: 00:11:40

You, you have like an implicit permission to do that.

Jeff Sauer: 00:11:42

So would you rather have the analog way of doing it or the, the digital way of.

Jeff Sauer: 00:11:48

Probably the digital way because it op, especially for a small local

Jeff Sauer: 00:11:51

business, creates tons of opportunities.

Jeff Sauer: 00:11:53

It get, creates a certainty where when you have somebody in your cook cookie

Jeff Sauer: 00:11:57

pool or you remarket by uploading an email list, you know, you're only

Jeff Sauer: 00:12:00

talking to the people you wanna talk to.

Jeff Sauer: 00:12:02

Or if you do geotagging, you're only geotagging in your area, so you're only

Jeff Sauer: 00:12:05

paying for what you use versus for, you know, trying to send a flyer out and

Jeff Sauer: 00:12:11

having it go to your entire metro area.

Jeff Sauer: 00:12:13

So the microtargeting is way better.

Jeff Sauer: 00:12:16

And, and that's the same analogy comes true to the measurement of it.

Jeff Sauer: 00:12:20

So Google Analytics, it does a few things.

Jeff Sauer: 00:12:22

One is that it makes your advertising more accountable because just like

Jeff Sauer: 00:12:26

how you make your software makes advertising more accountable because you

Jeff Sauer: 00:12:30

can track it down to a pinpoint level.

Jeff Sauer: 00:12:32

You can do micro tracking, conversions, call recording,

Jeff Sauer: 00:12:35

all that stuff to figure it.

Jeff Sauer: 00:12:37

Same with Google Analytics.

Jeff Sauer: 00:12:38

You can figure out, you know, where they came from.

Jeff Sauer: 00:12:40

You can see what pages were visited.

Jeff Sauer: 00:12:42

You can create a profile as to what pages are important.

Jeff Sauer: 00:12:45

You can tweak the experience, um, you can make it so they can see

Jeff Sauer: 00:12:49

the right things, get the answers.

Jeff Sauer: 00:12:51

Then also with Google Analytics for you can.

Jeff Sauer: 00:12:54

You can use that to build a segment and then push that into

Jeff Sauer: 00:12:56

the Google Ads platform, and then you can remarket to these people,

Jeff Sauer: 00:12:59

you can remarket to them again.

Jeff Sauer: 00:13:01

Um, you can have better understanding of how your ads performed in inside

Jeff Sauer: 00:13:05

Google Analytics than if you layer in something like Facebook ads.

Jeff Sauer: 00:13:08

You can use Google Analytics for, to have accountability to Facebook ads to say,

Jeff Sauer: 00:13:12

okay, well this is working, or it's not.

Jeff Sauer: 00:13:14

It basically takes anything you're doing.

Jeff Sauer: 00:13:17

Analog or digital from being a black box where you just put something out

Jeff Sauer: 00:13:22

there and you hope that it works, to having extra information or data that you

Jeff Sauer: 00:13:26

collect in order to understand whether it worked or not, so to know for more

Jeff Sauer: 00:13:31

certainty that it worked because of the way that you are collecting things.

Kevin Dieny: 00:13:35

Wow, that is such a great, uh, overview of some of

Kevin Dieny: 00:13:38

the value in web analytics at all.

Kevin Dieny: 00:13:39

That's awesome.

Kevin Dieny: 00:13:41

And, and you mentioned something there, it's like this feeling of,

Kevin Dieny: 00:13:44

okay, yeah, I love, I love this idea.

Kevin Dieny: 00:13:46

Let's jump on board.

Kevin Dieny: 00:13:48

And then, gosh, something I see it's like, Three months, six months later,

Kevin Dieny: 00:13:52

it's like, oh yeah, whatever happened to that, uh, web analytics project, whatever

Kevin Dieny: 00:13:56

happened to those sort of pies in the sky.

Kevin Dieny: 00:13:58

That goal, that project, we wanted the success, like all the opportunities

Kevin Dieny: 00:14:02

we saw in it, and that's why we put it on and we talked about it and we made

Kevin Dieny: 00:14:05

sure we put it in there and you know, we were gonna track our campaigns and

Kevin Dieny: 00:14:09

measure everything and see how it went.

Kevin Dieny: 00:14:10

And then it just falls away and no one talks about it.

Kevin Dieny: 00:14:13

No one wants to see reports anymore.

Kevin Dieny: 00:14:15

Yeah.

Kevin Dieny: 00:14:15

So it's something I've seen.

Kevin Dieny: 00:14:17

So I was gonna like ask you about this.

Kevin Dieny: 00:14:20

Why is it maybe people, businesses of all sizes, this

Kevin Dieny: 00:14:23

probably happens, uh, over time.

Kevin Dieny: 00:14:25

Sometimes stop caring or stop finding value out of, you know, web analytics.

Kevin Dieny: 00:14:31

I guess it can, it can start off with this great, you know, roar and

Kevin Dieny: 00:14:34

then it just sort of falls down.

Kevin Dieny: 00:14:36

So what's going on there?

Jeff Sauer: 00:14:38

Yeah.

Jeff Sauer: 00:14:39

. Yeah, I mean it's, I think it's, it's part human nature and part

Jeff Sauer: 00:14:44

sophistication with what's out there.

Jeff Sauer: 00:14:46

So there's, there's a lot of d.

Jeff Sauer: 00:14:48

Things you can do to automate.

Jeff Sauer: 00:14:50

And some things are valuable in small doses and some

Jeff Sauer: 00:14:53

things are long term valuable.

Jeff Sauer: 00:14:55

So for example, um, if you set an alarm, you know, every day to get up

Jeff Sauer: 00:15:00

at six o'clock in the morning so you can go exercise or do whatever, you

Jeff Sauer: 00:15:04

know, so you're not late to work.

Jeff Sauer: 00:15:05

The first time you do it, it's like, okay, I'm glad I had that alarm.

Jeff Sauer: 00:15:08

It got there right?

Jeff Sauer: 00:15:09

Then eventually, you know, by the end of that week, you're like, okay, yep, and

Jeff Sauer: 00:15:13

then maybe like the next week you actually wake up five minutes before your alarm,

Jeff Sauer: 00:15:16

cuz your body becomes conditioned to it.

Jeff Sauer: 00:15:18

You're like, man, I don't even need the alarm.

Jeff Sauer: 00:15:20

Then you start to blame the alarm and say, why did I even have this alarm?

Jeff Sauer: 00:15:22

Or, you know, it goes off on the weekend, you're like, man, alarms are the problem.

Jeff Sauer: 00:15:25

Right?

Jeff Sauer: 00:15:26

And the ultimate thing.

Jeff Sauer: 00:15:28

Having some data is really exciting until that data has always repeats.

Jeff Sauer: 00:15:32

It's never new, it's never novel.

Jeff Sauer: 00:15:34

So getting a report emailed to you every day, um, and I've done this,

Jeff Sauer: 00:15:38

I don't do it anymore, but I would email dashboards to clients and

Jeff Sauer: 00:15:41

they'd be like, thank you so much.

Jeff Sauer: 00:15:42

Like, you are giving me light in a sea of darkness.

Jeff Sauer: 00:15:45

I see this thing, and then the next time it doesn't change at all.

Jeff Sauer: 00:15:47

Like, okay.

Jeff Sauer: 00:15:48

Send me something new, send me some insights, boil that down for me,

Jeff Sauer: 00:15:51

so now you're not wasting my time.

Jeff Sauer: 00:15:52

So I think the biggest challenge is, is just in the maturity of what's going

Jeff Sauer: 00:15:56

on, is that if you don't graduate from just giving somebody data where they,

Jeff Sauer: 00:15:59

where data is the thing, and you don't switch to providing analysis or context

Jeff Sauer: 00:16:04

as to why this is important, then.

Jeff Sauer: 00:16:07

It's just a really efficient way of giving somebody something

Jeff Sauer: 00:16:09

that's worthless, right?

Jeff Sauer: 00:16:11

. So the worthwhile thing is to tell them what it means to them to boil

Jeff Sauer: 00:16:15

it down and to disseminate them.

Jeff Sauer: 00:16:16

Now, larger companies get this because that's an entire function of the business,

Jeff Sauer: 00:16:20

is like, Hey, you are an analyst.

Jeff Sauer: 00:16:22

You analyze things and you tell us what's happening.

Jeff Sauer: 00:16:24

Or maybe there's a team of analysts, um, and a small business, if you're.

Jeff Sauer: 00:16:28

If you're in charge of all of marketing, um, then you yeah.

Jeff Sauer: 00:16:32

You, you are like, okay, well I don't really have time to go and do this thing.

Jeff Sauer: 00:16:35

I'm like, I'll get the data as long as it helps my marketing, but otherwise it's

Jeff Sauer: 00:16:40

just a burden or just gets in the way.

Kevin Dieny: 00:16:42

Yeah, wow, that I found myself thinking, wow, that's me in

Kevin Dieny: 00:16:46

so many other places, because yeah, I mean, the first time you see some

Kevin Dieny: 00:16:50

really interesting data, you're like, oh, I've got something now.

Kevin Dieny: 00:16:52

Something is, infinitely better than nothing.

Kevin Dieny: 00:16:55

And then after a little while you're like, okay, well I have more of that something.

Kevin Dieny: 00:16:58

But you know, , it's again, the novel, the interesting part of it is lost.

Kevin Dieny: 00:17:02

So, okay.

Kevin Dieny: 00:17:03

Let's talk about what is kind of novel or, or unique or different,

Kevin Dieny: 00:17:07

uh, when we're talking about Google Analytics for, there's, you know, In

Kevin Dieny: 00:17:12

my eyes, there's a huge shift in how the, like the base tracking is done.

Kevin Dieny: 00:17:17

But I guess in layman's terms, like what are some of the significant, maybe

Kevin Dieny: 00:17:21

upgrades or novel things or changes that someone who's only looked at

Kevin Dieny: 00:17:27

web analytics in, you know, universal analytics now finds themselves

Kevin Dieny: 00:17:31

staring into Google Analytics for like, what things would they, could

Kevin Dieny: 00:17:34

they expect to see in the platform?

Jeff Sauer: 00:17:37

Yeah, so Google Analytics four is definitely more minimalist.

Jeff Sauer: 00:17:42

It, it, it, it doesn't overdo it with sending you and sharing data with you.

Jeff Sauer: 00:17:48

It's, it's pretty sparse.

Jeff Sauer: 00:17:50

And so oftentimes where you and, and Google Analytics universal has.

Jeff Sauer: 00:17:54

Hundreds of reports.

Jeff Sauer: 00:17:56

It's easy to under, it's easy to understand, it's clickable.

Jeff Sauer: 00:17:59

There's all kinds of stuff built into it cuz it was an interface that

Jeff Sauer: 00:18:01

was perfected over 15, 20 years.

Jeff Sauer: 00:18:04

And so I think the biggest thing we see when we log into

Jeff Sauer: 00:18:06

GA four is that it's sparse.

Jeff Sauer: 00:18:08

It's mobile first, so it can look good on a mobile.

Jeff Sauer: 00:18:11

You know, it's built with those principles in mind, which makes it look like.

Jeff Sauer: 00:18:14

Well, this has less, this is inferior because there's fewer things.

Jeff Sauer: 00:18:18

And that's, that's often a trap, right?

Jeff Sauer: 00:18:20

Like, just because it has a bunch of bells and whistles doesn't mean that

Jeff Sauer: 00:18:23

it's gonna be more useful to you.

Jeff Sauer: 00:18:25

Um, but at the same time, it's so minimalist that some of the

Jeff Sauer: 00:18:28

things you're used to seeing for 10, 15 years don't appear.

Jeff Sauer: 00:18:33

Right away.

Jeff Sauer: 00:18:33

Now there are tricks, and I've, I've done a lot of trainings in this where

Jeff Sauer: 00:18:36

you can add the report back in there.

Jeff Sauer: 00:18:38

There's, there's, I'm not gonna say a complete one to one feature

Jeff Sauer: 00:18:42

parody or reporting parody between one and the other.

Jeff Sauer: 00:18:44

Like, not everything is in Google Analytics for yet, but it's close.

Jeff Sauer: 00:18:48

It's like probably 90% of the way there, where if it is in

Jeff Sauer: 00:18:51

Universal, it's in GA four as well.

Jeff Sauer: 00:18:54

Um, so you, you just need to know where to find it.

Jeff Sauer: 00:18:56

Um, the cool thing is that you can customize the interface though.

Jeff Sauer: 00:18:59

So once you find it, you can have that.

Jeff Sauer: 00:19:02

The only report you see.

Jeff Sauer: 00:19:04

So instead of showing you 50 things, um, it's really just showing you

Jeff Sauer: 00:19:07

the five things you can set up.

Jeff Sauer: 00:19:08

So it shows you the five things that actually matter to your business.

Jeff Sauer: 00:19:11

And so it has the potential to save you time.

Jeff Sauer: 00:19:14

But the problem is the learning curve isn't like a.

Jeff Sauer: 00:19:17

, you know, like a 10 minute YouTube deep dive and you just suddenly understand it.

Jeff Sauer: 00:19:21

You really do need to learn the system.

Jeff Sauer: 00:19:24

And the other thing, and it's a big deal, and, and I think you alluded

Jeff Sauer: 00:19:26

to, is the backend, the way the data is collected is different.

Jeff Sauer: 00:19:29

It's, it's a lower footprint.

Jeff Sauer: 00:19:31

They don't collect as much data.

Jeff Sauer: 00:19:33

It's not as much bandwidth, it's not as much reliance on, on cookies

Jeff Sauer: 00:19:37

for tracking and stuff like that.

Jeff Sauer: 00:19:38

They basically, Minimize how much data they collect for privacy reasons and

Jeff Sauer: 00:19:43

for storage reasons, and then do a lot of the processing in the cloud.

Jeff Sauer: 00:19:47

So it's actually happening in, in the cloud as opposed to on somebody's browser

Jeff Sauer: 00:19:52

and, and through the, the bandwidth.

Jeff Sauer: 00:19:54

So it, it minimizes the amount of data they collect in the way that they do it,

Jeff Sauer: 00:19:58

which is, you know, generally better.

Jeff Sauer: 00:20:00

But it, again, it takes away from things that, from reports that are

Jeff Sauer: 00:20:03

there or they minimize everything.

Jeff Sauer: 00:20:05

So I, I would look at it as, 90% of the way there, but it shows about 20% of

Jeff Sauer: 00:20:11

what it showed in universal analytics.

Kevin Dieny: 00:20:14

Yeah.

Kevin Dieny: 00:20:15

Wow.

Kevin Dieny: 00:20:15

That's really interesting.

Kevin Dieny: 00:20:16

When you're talking about like the data collection part, I know that's

Kevin Dieny: 00:20:20

something that's really important to the small businesses that we work with is,

Kevin Dieny: 00:20:24

well, does it still connect and still integrate or still work with all the

Kevin Dieny: 00:20:29

other Google related products that I use?

Kevin Dieny: 00:20:32

So the big ones are Google My Business, Google Ads.

Kevin Dieny: 00:20:36

Uh, some of the more technical one might be Google Organic

Kevin Dieny: 00:20:39

or Google Search Console.

Kevin Dieny: 00:20:41

and then, um, Google Optimize, uh, for some of the more, again, more

Kevin Dieny: 00:20:46

advanced, but are the typical suite of Google product and tools and things

Kevin Dieny: 00:20:51

that businesses are using, do they still have sort of a connection or a

Kevin Dieny: 00:20:55

connector or, or like, does that data still flow in there the way that maybe

Kevin Dieny: 00:20:59

the business before we're used to?

Jeff Sauer: 00:21:01

So I would give Google an A to an A minus for their

Jeff Sauer: 00:21:05

integrations with Google products.

Jeff Sauer: 00:21:06

I think it's actually they integrate with more products or there's

Jeff Sauer: 00:21:09

more options in the interface than there is even with Universal.

Jeff Sauer: 00:21:13

So they, they've really worked hard to make sure it integrates

Jeff Sauer: 00:21:16

with all the Google products.

Jeff Sauer: 00:21:18

The one that I'm not sure about is actually Google my business.

Jeff Sauer: 00:21:20

I'm not sure like what the integration is there or if there is one.

Jeff Sauer: 00:21:23

I know that, you know, often times Google my business, it's really

Jeff Sauer: 00:21:26

UTM codes or it's like tracking so you can get campaign tracking.

Jeff Sauer: 00:21:30

Mm-hmm.

Jeff Sauer: 00:21:31

, that, that should be the same UTMs or, which we talked about in our,

Jeff Sauer: 00:21:34

in your first episode with me.

Jeff Sauer: 00:21:35

That those aren't, are largely unchanged.

Jeff Sauer: 00:21:38

There are actually new UTMs for the first time in 15 years.

Jeff Sauer: 00:21:41

Yeah, I heard about those.

Jeff Sauer: 00:21:42

Um, , they're, they're, they're barely available in GA four, so I

Jeff Sauer: 00:21:46

dunno if we need to talk too much about those and get hopes up cuz it's

Jeff Sauer: 00:21:49

like they're slowly rolling 'em out.

Jeff Sauer: 00:21:51

But, um, you know, the integrations aren't a minus with.

Jeff Sauer: 00:21:55

Google products, it's actually a pretty big part of their roadmap, and a pretty

Jeff Sauer: 00:21:59

big part of their adoption is to make sure it integrates with Google products.

Jeff Sauer: 00:22:03

Now, if you're thinking like, oh, well I don't really want Google

Jeff Sauer: 00:22:05

Analytics for, I'm just gonna go somewhere else, well, you're not gonna

Jeff Sauer: 00:22:09

have the same level of integration with Google products anywhere else.

Jeff Sauer: 00:22:12

So they're, it's almost like it's, it's still, if you, if you use the

Jeff Sauer: 00:22:15

Google Suite, this is gonna be equal.

Jeff Sauer: 00:22:18

If not better at some point than what, what was there in the past.

Jeff Sauer: 00:22:21

So you sort of, you want to report on Google, you need ga even if you use

Jeff Sauer: 00:22:25

something else in parallel now for third party stuff, , which I'm not sure if

Jeff Sauer: 00:22:29

that's the next question or not, but, um, it's pretty, uh, pretty sparse.

Jeff Sauer: 00:22:33

Yeah.

Jeff Sauer: 00:22:33

Um, we were talking about this in the pre-interview.

Jeff Sauer: 00:22:36

There's a lot of challenges with how they've rolled out third party

Jeff Sauer: 00:22:41

accessibility, APIs, documentation, and stuff like that, that a lot of third

Jeff Sauer: 00:22:46

parties have not jumped on the GA four bandwagon, even though it's been over two

Jeff Sauer: 00:22:51

years since it was announced as a product.

Jeff Sauer: 00:22:55

And it's easy to blame like companies and say, why aren't you supporting GA four?

Jeff Sauer: 00:23:00

But I've heard this over and over again.

Jeff Sauer: 00:23:02

GA four doesn't really support third party software developers as they need yet.

Jeff Sauer: 00:23:08

Now, hopefully that changes, like, hopefully by the time this goes

Jeff Sauer: 00:23:10

live, I, I sound like an idiot.

Jeff Sauer: 00:23:12

That would be my goal.

Jeff Sauer: 00:23:13

And that's, that's sort of, I just tell people is like, Hey,

Jeff Sauer: 00:23:15

we're very early in this thing.

Jeff Sauer: 00:23:16

It could very easily be fixed in no time, but, um, as it is right

Jeff Sauer: 00:23:21

now, Third parties have a hard time integrating with Google Analytics for

Jeff Sauer: 00:23:25

if there's any kind of two-way data push, it's fine for like pushing data

Jeff Sauer: 00:23:29

in like UTMs, they still work, right?

Jeff Sauer: 00:23:31

You can tag your emails.

Jeff Sauer: 00:23:32

That's not any different.

Jeff Sauer: 00:23:33

But when it comes to the tracking code, when it comes to e-commerce integrations

Jeff Sauer: 00:23:37

and so on, most people have not really developed a meaningful solution.

Kevin Dieny: 00:23:41

Yeah.

Kevin Dieny: 00:23:42

And I've seen that.

Kevin Dieny: 00:23:43

We've experienced that with our company.

Kevin Dieny: 00:23:45

It's now development, you know, environment still in beta

Kevin Dieny: 00:23:48

There's still a lot there that, uh, are sort of.

Kevin Dieny: 00:23:51

I think a lot of developers, third parties are sort of waiting.

Kevin Dieny: 00:23:54

Okay.

Kevin Dieny: 00:23:54

As soon as it's, soon as it's at a better stage.

Kevin Dieny: 00:23:56

Soon as it's ready to go, we're gonna jump on.

Kevin Dieny: 00:23:58

But it's always, it.

Kevin Dieny: 00:24:00

It's, you know, those are, it's expensive sometimes to dedicate

Kevin Dieny: 00:24:02

resources to development, so, but one interesting thing that I have found some

Kevin Dieny: 00:24:07

appreciation for, and this is like how.

Kevin Dieny: 00:24:10

Google Analytics is sometimes implemented, which is gonna be one

Kevin Dieny: 00:24:13

of my questions, like how do they even install it on their site?

Kevin Dieny: 00:24:15

I know there's the simple way, but Google Tag Manager seems to have a

Kevin Dieny: 00:24:21

lot of potential for customization and a lot of ways to get data from

Kevin Dieny: 00:24:26

third parties into the platform as long as there's some sort of a web

Kevin Dieny: 00:24:30

event or something that can trigger.

Kevin Dieny: 00:24:33

You know, something to pass into Google Ax for Google Analytics for, given that it's

Kevin Dieny: 00:24:38

like sort of an event based, uh, analytics platform, but in terms of how you like,

Kevin Dieny: 00:24:43

kind of, we're talking about collecting how are businesses has, has installing

Kevin Dieny: 00:24:47

it, adding it, implementing it to your website, has that changed or is that

Kevin Dieny: 00:24:50

roughly about the same, it's always been?

Jeff Sauer: 00:24:53

Yeah, so tag manager, you mentioned Google tag manager.

Jeff Sauer: 00:24:56

I'll, I'll talk about that in a second.

Jeff Sauer: 00:24:57

Just, just to let people know maybe do they know what, if you

Jeff Sauer: 00:25:01

don't know Google type managers.

Jeff Sauer: 00:25:02

I'll do like a really simple version of it.

Jeff Sauer: 00:25:05

, let's start with the installing it on your site.

Jeff Sauer: 00:25:07

So whether you're using the old version of new version.

Jeff Sauer: 00:25:11

If you're not a developer, basically you take some code, you put it

Jeff Sauer: 00:25:15

onto your site and it just works.

Jeff Sauer: 00:25:17

And that's pretty similar.

Jeff Sauer: 00:25:18

Like you would, it would, it's a little bit different code.

Jeff Sauer: 00:25:20

Although if you.

Jeff Sauer: 00:25:21

The Gtag version of Google Analytics Universal, you can piggyback Google

Jeff Sauer: 00:25:27

Analytics four on top of it and not have to like completely retag your site.

Jeff Sauer: 00:25:31

So there is some, some efficiency there.

Jeff Sauer: 00:25:33

If you're using a, a more modern version of it, or if you're using

Jeff Sauer: 00:25:36

Google Tag Manager, you can, you can sort of run them in parallel.

Jeff Sauer: 00:25:40

My recommended way of tracking is to do it in parallel.

Jeff Sauer: 00:25:43

So you'd send to your old Universal or your current universal analytics

Jeff Sauer: 00:25:47

property, then you create.

Jeff Sauer: 00:25:49

Property for GA 4, and you send to that as well, so you can keep it in

Jeff Sauer: 00:25:53

the same account and you just have two properties and you send data to both,

Jeff Sauer: 00:25:57

you know, so that's how you do it.

Jeff Sauer: 00:25:58

Google type manager.

Jeff Sauer: 00:25:59

Now it's, it's, it's basically a way that you can, instead of having to

Jeff Sauer: 00:26:03

put a bunch of code on your site, you put the code on there one time.

Jeff Sauer: 00:26:06

And then Google type manager lets you use tag templates like templates

Jeff Sauer: 00:26:10

for other systems and rules so that instead of writing code to say when

Jeff Sauer: 00:26:15

this page loads send data to this server, um, it just does it through a

Jeff Sauer: 00:26:18

visual interface, which is really nice.

Jeff Sauer: 00:26:21

So, The base code, very similar.

Jeff Sauer: 00:26:25

An enhancement over the base code in or in the base code in, in GA

Jeff Sauer: 00:26:30

four is that there's something called enhanced measurement where

Jeff Sauer: 00:26:32

you can actually automatically track a bunch of different things that

Jeff Sauer: 00:26:35

were not available in Universal.

Jeff Sauer: 00:26:37

You had to use Tag Manager to do them.

Jeff Sauer: 00:26:40

That's things like scroll tracking.

Jeff Sauer: 00:26:42

Video plays on YouTube and embeds, um, outbound link clicks,

Jeff Sauer: 00:26:46

form, interactions, site search.

Jeff Sauer: 00:26:48

Those are all, you can just click a button and it's already on by default,

Jeff Sauer: 00:26:52

and you're getting a bunch of that stuff working, which is awesome.

Jeff Sauer: 00:26:55

And it, it actually, for an smb that's pretty much all you really need.

Jeff Sauer: 00:27:00

Now, if you wanted to, there, you mentioned that GA 4 does

Jeff Sauer: 00:27:03

have an event based model.

Jeff Sauer: 00:27:05

If you want to go super advanced and you wanna map everything that's going

Jeff Sauer: 00:27:08

on, there's this whole storage system.

Jeff Sauer: 00:27:11

Called events and event parameters and custom dimensions and metrics where

Jeff Sauer: 00:27:15

you can like store a bunch of crap in GA 4 and have it lightning fast, get

Jeff Sauer: 00:27:20

reports on how this happened compared to your users, but that, that requires

Jeff Sauer: 00:27:25

a lot more thoughts and, and working with like a consultant or, or mapping

Jeff Sauer: 00:27:30

it out internally to say, okay, what else do we want to track in GA four?

Jeff Sauer: 00:27:34

And try that, tie that back to our traffic sources, tie that

Jeff Sauer: 00:27:36

back to our page views and so on.

Jeff Sauer: 00:27:39

And then the final thing, It's easy to get the enhanced measurement to get,

Jeff Sauer: 00:27:44

get things tracked inside GA 4 but you definitely want to create what's called a,

Jeff Sauer: 00:27:50

like a, you want to create an event or a, either modify an existing event to create

Jeff Sauer: 00:27:55

one that can measure as a conversion.

Jeff Sauer: 00:27:57

So you wanna set up at least one conversion so you can

Jeff Sauer: 00:28:00

track your conversion rate.

Jeff Sauer: 00:28:02

So it's, it's way easier.

Jeff Sauer: 00:28:04

GA 4 it's um, fewer.

Jeff Sauer: 00:28:07

Jargon things to know fewer chances for error, but you also need to be

Jeff Sauer: 00:28:12

more deliberate with your configuration if you go beyond that basic setup.

Kevin Dieny: 00:28:17

Yeah.

Kevin Dieny: 00:28:17

Yeah.

Kevin Dieny: 00:28:18

Now, and that was, that was originally the same thing with Google Analytics

Kevin Dieny: 00:28:21

for, I remember, like, it was always part of the conversation.

Kevin Dieny: 00:28:24

Okay, you set up Google Analytics, great.

Kevin Dieny: 00:28:26

Did you set up your goals?

Kevin Dieny: 00:28:28

, you set up your conversions, right?

Kevin Dieny: 00:28:29

Like you would in, in J four.

Kevin Dieny: 00:28:31

So in terms of, this is another thing that I've, you know, something that I always

Kevin Dieny: 00:28:35

ask myself, okay, I put it on there.

Kevin Dieny: 00:28:38

Did I put it on there?

Kevin Dieny: 00:28:40

Is there any way, is there any, um, error checking?

Kevin Dieny: 00:28:42

Is there any way you're, like, a business is like, okay, yeah, it's

Kevin Dieny: 00:28:45

working, or I put it on there, right?

Kevin Dieny: 00:28:47

Yeah.

Kevin Dieny: 00:28:47

Is there things that are good to, to make sure, yeah, you did this correctly.

Jeff Sauer: 00:28:52

Yeah, so one of the most frustrating things about GA four

Jeff Sauer: 00:28:55

is that you put something on there and you won't get a report until

Jeff Sauer: 00:28:59

like 24 hours later the next day.

Jeff Sauer: 00:29:01

They don't really put things into the reports for the current

Jeff Sauer: 00:29:04

day, so you almost have to wait.

Jeff Sauer: 00:29:07

If you don't do these tricks, I'm gonna share with you to see data, you know, so

Jeff Sauer: 00:29:11

sometimes you have to wait in order to see how it made it into the reports and,

Jeff Sauer: 00:29:14

and there's a lot of frustrations around that, but there's two ways to check it.

Jeff Sauer: 00:29:18

Right now in real time if it's working.

Jeff Sauer: 00:29:21

The first one is the real time report.

Jeff Sauer: 00:29:23

You can actually even look at your entire session and there's like a session viewer

Jeff Sauer: 00:29:28

or a user viewer, which is really cool, and you can see what pages you've gone

Jeff Sauer: 00:29:32

to and make sure that they're tracking.

Jeff Sauer: 00:29:33

So that's the most basic form of making sure this works if you show up on a real

Jeff Sauer: 00:29:38

time report while you're looking at it.

Jeff Sauer: 00:29:40

The other one is amazing.

Jeff Sauer: 00:29:41

It's called Debug View.

Jeff Sauer: 00:29:43

And Debug view is a way that you can actually.

Jeff Sauer: 00:29:46

I'm trying to think of the easiest, simple way to describe it, but it'll

Jeff Sauer: 00:29:49

track what you're doing without counting against your analytics.

Jeff Sauer: 00:29:52

Yeah, so you can see all the events that are sent, parameters,

Jeff Sauer: 00:29:56

everything will show up.

Jeff Sauer: 00:29:57

If you, if you do an e-commerce transaction, you can track that and

Jeff Sauer: 00:30:00

make sure that the code works, that it's coming in there, right, without actually

Jeff Sauer: 00:30:03

affecting your data, which is really nice.

Jeff Sauer: 00:30:06

So those are the two things that you can use to verify that your data's working.

Jeff Sauer: 00:30:09

There's also extensions just to make sure the code's install.

Jeff Sauer: 00:30:12

Like tag assistant, um, like the Google Analytics to bugger those

Jeff Sauer: 00:30:17

things can help you as well.

Kevin Dieny: 00:30:18

Wow, that's really great.

Kevin Dieny: 00:30:19

And, and that goes right to the next question I had, which was, are

Kevin Dieny: 00:30:22

there tweaks, settings, options, or.

Kevin Dieny: 00:30:27

I don't know, things that, you know, to be on the lookout here when you've

Kevin Dieny: 00:30:30

put this on to get the most out of it.

Kevin Dieny: 00:30:32

You mentioned the enhanced measurement, which is, I, if I remember right, it was

Kevin Dieny: 00:30:34

like a toggle, but is there, um, yeah.

Kevin Dieny: 00:30:37

Are there things that a business should be considering?

Kevin Dieny: 00:30:40

Okay, I, I put it on, but are any settings I should do before?

Kevin Dieny: 00:30:43

I just like kind of.

Kevin Dieny: 00:30:44

You know, don't touch anything for a while....

Jeff Sauer: 00:30:47

Yeah, um, so if, if I, like, I, I always try to like do like

Jeff Sauer: 00:30:51

the 80 20, the 90, 90 30, you know, so on meaning that 80, 80% of the

Jeff Sauer: 00:30:57

results, 20% of the effort, that's code enhanced measurement, creating

Jeff Sauer: 00:31:02

an event, marketing as a conversion.

Jeff Sauer: 00:31:04

That's, that's like the, that's definitely the 80 20 of it.

Jeff Sauer: 00:31:07

That'll get you pretty far, pretty fast.

Jeff Sauer: 00:31:10

Um, and then you get into stuff.

Jeff Sauer: 00:31:13

If you're gonna do event tracking with custom parameters, you need to

Jeff Sauer: 00:31:17

register them as custom dimensions.

Jeff Sauer: 00:31:18

Otherwise, you're sort of just get nothing.

Jeff Sauer: 00:31:20

So that's a pretty big one.

Jeff Sauer: 00:31:21

And then that's probably part of the 90 30.

Jeff Sauer: 00:31:25

And then just integrations with other products are really important to make

Jeff Sauer: 00:31:29

sure that you set up your Google ads link, your search console link and so on.

Jeff Sauer: 00:31:33

I like to go pretty crazy, re customizing the reports interface, um,

Jeff Sauer: 00:31:38

creating my own library of reports.

Jeff Sauer: 00:31:40

And using that in order or collection of reports in the library, using

Jeff Sauer: 00:31:45

that to customize the interface.

Jeff Sauer: 00:31:47

Um, I might set up some exploration reports to look at custom dimensions.

Jeff Sauer: 00:31:51

That's the only really way to get to them.

Jeff Sauer: 00:31:53

Um, and then, yeah, I mean it's, it's, it's a lot of customization and getting

Jeff Sauer: 00:31:58

rid of stuff that isn't relevant to you.

Jeff Sauer: 00:32:00

I, I usually just look at tables of data, so I get rid of a lot

Jeff Sauer: 00:32:03

of charts and stuff like that.

Jeff Sauer: 00:32:05

So a lot of my stuff is really more.

Jeff Sauer: 00:32:07

Breaking it in interface customization.

Jeff Sauer: 00:32:10

Mm-hmm.

Jeff Sauer: 00:32:11

. Um, and then, you know, if you're tracking e-commerce or you're in an

Jeff Sauer: 00:32:14

e-commerce store, you wanna track that.

Jeff Sauer: 00:32:16

If you're tracking leads, you wanna make sure you set up conversions for

Jeff Sauer: 00:32:19

your lead events or in a form when a certain form gets filled out and so on.

Jeff Sauer: 00:32:23

So it's, it's really just making sure that when you're looking

Jeff Sauer: 00:32:26

at the analytics tool, that it's tracking the things that you want.

Jeff Sauer: 00:32:29

Because again, going back to the beginning here, the only point of

Jeff Sauer: 00:32:31

having a web analytics tool of any sort is that you get data about

Jeff Sauer: 00:32:36

things that happen on your website.

Jeff Sauer: 00:32:38

It's how they got there, what they did in this site, and whether they

Jeff Sauer: 00:32:41

did the outcome you're looking for, if you, you know, so you need to

Jeff Sauer: 00:32:44

make sure that you get at least one of those things in each of those

Jeff Sauer: 00:32:47

columns in order for it to be useful.

Kevin Dieny: 00:32:50

Yeah.

Kevin Dieny: 00:32:51

And, and, You know, you've mentioned some of the things, some of the, you

Kevin Dieny: 00:32:54

know, values or interesting insights that are in there, just briefly there,

Kevin Dieny: 00:32:59

but something that seems like it's, it, it occurred enough that I thought I'd

Kevin Dieny: 00:33:02

bring it up, uh, in Google Analytics.

Kevin Dieny: 00:33:04

Four is engagements, which was a term, a different jargon, a

Kevin Dieny: 00:33:09

different term than I'd seen before.

Kevin Dieny: 00:33:11

So if you don't mind, like.

Kevin Dieny: 00:33:13

It seems like Google Analytics really wants to push home

Kevin Dieny: 00:33:16

this idea of like, engagement.

Kevin Dieny: 00:33:18

So what is like engagement, engagement rates, engage sessions, see,

Kevin Dieny: 00:33:22

seems like that are, are in there.

Kevin Dieny: 00:33:23

That to me are like, strike me as totally new.

Jeff Sauer: 00:33:26

So engagement is a, it's a, it's, it's an improvement

Jeff Sauer: 00:33:31

over the last thing they had.

Jeff Sauer: 00:33:32

So in the old Universal Analytics, they basically had

Jeff Sauer: 00:33:35

this thing called bounce rate.

Jeff Sauer: 00:33:36

And it was anytime that somebody only viewed one page,

Jeff Sauer: 00:33:40

and that was pretty much it.

Jeff Sauer: 00:33:41

So they, they came in, they saw one page and they left.

Jeff Sauer: 00:33:44

Um, there's a lot of flaws in it because it was not, it doesn't mean that they

Jeff Sauer: 00:33:48

were, that it was bad necessarily.

Jeff Sauer: 00:33:50

Like you could have a 95% bounce rate and still, A 5% conversion

Jeff Sauer: 00:33:56

rate and make a ton of money.

Jeff Sauer: 00:33:57

Right.

Jeff Sauer: 00:33:58

or it didn't count against, you know, like phone call tracking or something

Jeff Sauer: 00:34:01

like that might not have been registered properly if the events didn't fire.

Jeff Sauer: 00:34:04

There's, you know, all kinds of stuff that a bounce rate wasn't there.

Jeff Sauer: 00:34:07

Engagement rate is, is defined as it's a positive thing.

Jeff Sauer: 00:34:10

So instead of being a negative bounce rate means they didn't do

Jeff Sauer: 00:34:12

something, engagement rates when they did something, which is nice.

Jeff Sauer: 00:34:16

It's already a positive improvement.

Jeff Sauer: 00:34:17

Mm-hmm.

Jeff Sauer: 00:34:17

and the doing something is staying having your tab open for 10 seconds.

Jeff Sauer: 00:34:23

It's converting and it's, or it's viewing more than one page.

Jeff Sauer: 00:34:28

So if any one of those things happens, it counts as an engaged visit.

Jeff Sauer: 00:34:31

And so this is a positive metric to say, okay, 44% of people were engaged

Jeff Sauer: 00:34:37

in one of those three activities.

Jeff Sauer: 00:34:39

and then they reintroduce bounce rate, and that's just the opposite of that.

Jeff Sauer: 00:34:42

So it's just the, the negative or inverse of that.

Kevin Dieny: 00:34:44

Okay.

Kevin Dieny: 00:34:45

Great.

Kevin Dieny: 00:34:45

Yeah, that was really helpful.

Kevin Dieny: 00:34:46

And I, and then, you know, in some ways those are like similar metrics that

Kevin Dieny: 00:34:50

like, I was personally always tracking like, okay, people who stay, how long

Kevin Dieny: 00:34:54

they stay, what they did when they stay.

Kevin Dieny: 00:34:55

Mm-hmm.

Kevin Dieny: 00:34:56

, what that stay, you know, could I quantify the value of that stay?

Kevin Dieny: 00:34:59

Like that was always like, that is now rolled up into engagement,

Kevin Dieny: 00:35:02

which is so I, I love that.

Kevin Dieny: 00:35:04

Um, yeah, there were like some big tabs that.

Kevin Dieny: 00:35:08

Like I'm used to.

Kevin Dieny: 00:35:09

Just on the left there's like, you know, the reports and they, they kind of scroll,

Kevin Dieny: 00:35:13

they kind of, you know, tabulate over, but there's like kind of two navs in there.

Kevin Dieny: 00:35:18

There's two things that I thought would be interesting to talk about.

Kevin Dieny: 00:35:20

One of them is the explorations, and the other one is like the advertising.

Kevin Dieny: 00:35:24

I think it's like snapshot, um mm-hmm.

Kevin Dieny: 00:35:27

. Those to me are like fully inclusive, sort of like areas in the reporting

Kevin Dieny: 00:35:32

that are all about something specific.

Kevin Dieny: 00:35:34

So in terms of like what is explorations, what is the advertising like tabs for?

Jeff Sauer: 00:35:40

Yeah, let's start with explorations.

Jeff Sauer: 00:35:42

Explorations are, When I say it's almost like a pivot table or, or a way

Jeff Sauer: 00:35:47

to like use, use your Google Analytics data as Excel so you can start to pull

Jeff Sauer: 00:35:52

stuff over and slice and dice the data and get really fast processing of it.

Jeff Sauer: 00:35:56

So it's like almost like a querying tool, but it's visual and you

Jeff Sauer: 00:36:00

don't have to know code at all.

Jeff Sauer: 00:36:01

You just sort of move stuff around and see how it comes together.

Jeff Sauer: 00:36:04

So explorations are a way to.

Jeff Sauer: 00:36:07

Basically a, a way to view any data that you collect in its own context.

Jeff Sauer: 00:36:12

You can filter it, you can group it, all kinds of fun stuff.

Jeff Sauer: 00:36:15

So if you ever used a pivot table in Excel, it's very much like

Jeff Sauer: 00:36:19

that with your analytics data.

Jeff Sauer: 00:36:21

It's fast, it's responsive.

Jeff Sauer: 00:36:22

And then there's also some other exploration where

Jeff Sauer: 00:36:24

it's like a funnel report.

Jeff Sauer: 00:36:25

So if you, you can create your own custom funnel and see where people drop off.

Jeff Sauer: 00:36:29

So there's, there's some visualizations in there, there's

Jeff Sauer: 00:36:32

some predictive analytics in there.

Jeff Sauer: 00:36:34

Like if you're doing an e-commerce site, they can predict which

Jeff Sauer: 00:36:37

people are about to buy next.

Jeff Sauer: 00:36:39

Like I tell you which people are gonna buy in the next seven days.

Jeff Sauer: 00:36:42

So there's some really cool, um, machine learning and opportunities with

Jeff Sauer: 00:36:46

predictive analytics, which are, have never been in Google Analytics before.

Jeff Sauer: 00:36:51

So, There's the future has a lot of opportunity, but for now it's really just

Jeff Sauer: 00:36:55

a way to get at some of the data that's not in the main reporting interface.

Jeff Sauer: 00:36:59

That's, that's, that's how you use it to start.

Jeff Sauer: 00:37:02

Uh, and then the other one, um, the advertising report is funny cuz it really

Jeff Sauer: 00:37:05

doesn't show you how your ads performed.

Jeff Sauer: 00:37:07

It really is about attribution.

Jeff Sauer: 00:37:09

I don't know why they don't just call it attribution.

Jeff Sauer: 00:37:10

Ah, it shows you, it gives you an idea as to what attribution model

Jeff Sauer: 00:37:15

affects the way your data is tabulated and then just gives you a, some.

Jeff Sauer: 00:37:20

Let's say color behind your results.

Kevin Dieny: 00:37:23

Yeah.

Kevin Dieny: 00:37:23

Wow.

Kevin Dieny: 00:37:23

Okay.

Kevin Dieny: 00:37:24

That's really great.

Kevin Dieny: 00:37:24

I, I was, I had that same impression because there was a bit about attribution

Kevin Dieny: 00:37:29

within the advertising tab that I was like, okay, this is, this is like a deeper

Kevin Dieny: 00:37:33

dive down into like the conversion, um, like funnel and the goal paths and stuff

Kevin Dieny: 00:37:39

that I thought were really interesting.

Kevin Dieny: 00:37:41

One of the last like, kind of questions I have for you, um,

Kevin Dieny: 00:37:46

is sort of a big one, right?

Kevin Dieny: 00:37:47

So , um, and this one is, alright, let's say you've got 20 minutes a week

Kevin Dieny: 00:37:54

that you, that a business is like, I can set aside 20 minutes a week.

Kevin Dieny: 00:37:58

I can do that.

Kevin Dieny: 00:38:00

Okay.

Kevin Dieny: 00:38:00

What.

Kevin Dieny: 00:38:02

Obviously every business is different.

Kevin Dieny: 00:38:03

Their goals or objectives are all over the place.

Kevin Dieny: 00:38:06

But if you've got 20 minutes a week, what are some general areas or things

Kevin Dieny: 00:38:10

or, or strategies you think would, that would be helpful for a business

Kevin Dieny: 00:38:13

to be able to consume the important parts about what's going on in Google

Kevin Dieny: 00:38:17

Analytics for, and then that they would be excited about getting on a, maybe

Kevin Dieny: 00:38:21

like getting into on a weekly basis.

Kevin Dieny: 00:38:22

So is there, is there anything come to mind to help someone who, where

Kevin Dieny: 00:38:25

they're like, okay, 20 minutes a week, I could figure like, you know,

Kevin Dieny: 00:38:28

a few tips here will help my business.

Jeff Sauer: 00:38:31

Yeah, that's a hard one because, um, I don't really

Jeff Sauer: 00:38:38

, you're not gonna like this, but I don't really believe that.

Jeff Sauer: 00:38:41

I think that it should actually be reframed where you need to get

Jeff Sauer: 00:38:45

to a certain base of knowledge.

Jeff Sauer: 00:38:46

And I think that if you only invest 20 minutes a week in it,

Jeff Sauer: 00:38:49

you'll never get to that baseline because it will be a chasing,

Jeff Sauer: 00:38:53

you'll be chasing after something.

Jeff Sauer: 00:38:54

Mm-hmm.

Jeff Sauer: 00:38:55

. So it's like, I, I almost look at it as like a diet, like, you know, you

Jeff Sauer: 00:38:58

go on a diet, you, you really crash.

Jeff Sauer: 00:39:00

To something, you get to your goal weight and then you go into maintenance mode

Jeff Sauer: 00:39:03

where you're like just maintaining it.

Jeff Sauer: 00:39:05

I think 20 minutes is perfect for maintenance.

Jeff Sauer: 00:39:07

That's all you really need to keep up to date.

Jeff Sauer: 00:39:09

You might not even need 20 minutes, honestly, per week to do that.

Jeff Sauer: 00:39:13

Um, that's great to know.

Jeff Sauer: 00:39:14

But then as far as the crash course goes well, and even with the 20

Jeff Sauer: 00:39:18

minutes, like I, I actually agree with you that that's where maintenance is.

Jeff Sauer: 00:39:21

So we even at data driven, we have a, we are introducing a product where

Jeff Sauer: 00:39:25

we're gonna give you in 20 minutes or.

Jeff Sauer: 00:39:28

The knowledge you need for that week to stay up to date with digital marketing.

Jeff Sauer: 00:39:32

So that's something that we're working on as part of our community, is to give

Jeff Sauer: 00:39:35

you that 20 minute injection that you need to stay up to date with stuff.

Jeff Sauer: 00:39:39

Yeah.

Jeff Sauer: 00:39:40

Um, but then, you know, the, the base knowledge.

Jeff Sauer: 00:39:42

I mean, so I've, I've been fortunate enough to be teaching GA four.

Jeff Sauer: 00:39:47

For two years now, so I've, and I've had over a hundred people go through my live

Jeff Sauer: 00:39:52

cohorts and roughly a thousand people have gone through my pre-recorded course.

Jeff Sauer: 00:39:57

And what I found is that when you have a pre-recorded course, you could

Jeff Sauer: 00:39:59

just watch the pre-recorded videos.

Jeff Sauer: 00:40:01

There's about 12 hours of content.

Jeff Sauer: 00:40:03

You could do 20 minutes, which, which ended up being 36 weeks.

Jeff Sauer: 00:40:06

If you did 20 minutes a week, 12 hours of content.

Jeff Sauer: 00:40:09

Right.

Jeff Sauer: 00:40:09

You probably would like it almost like gets the point.

Jeff Sauer: 00:40:12

Where you have to relearn it again, right?

Jeff Sauer: 00:40:14

You'd have to re refigure it out versus like, so, and then people

Jeff Sauer: 00:40:18

drop off of online courses.

Jeff Sauer: 00:40:19

They're like, okay.

Jeff Sauer: 00:40:20

They either get too into it or the, or they're like, I need time to implement.

Jeff Sauer: 00:40:23

So we also have a live version of it.

Jeff Sauer: 00:40:25

And, and so our, even our GA four brand new product out there, um,

Jeff Sauer: 00:40:29

completion rates are in the 10 to 20% range, and that's being

Jeff Sauer: 00:40:32

generous for a prerecorded course.

Jeff Sauer: 00:40:34

Our live course, our cohort where you get certified at the end.

Jeff Sauer: 00:40:38

It's eight sessions over four weeks, um, 16 hours total.

Jeff Sauer: 00:40:42

So about four hours a week people, 95% of them complete it and get certified.

Jeff Sauer: 00:40:48

And they are, they have the knowledge, they have to learn.

Jeff Sauer: 00:40:49

They, they just like, it's like rip off the bandaid and you will know more.

Jeff Sauer: 00:40:53

I have all, I get testimonials from everybody like, Hey,

Jeff Sauer: 00:40:55

I didn't know anything.

Jeff Sauer: 00:40:57

Now I know it.

Jeff Sauer: 00:40:57

Now I feel confident in this thing.

Jeff Sauer: 00:40:59

I know what it stands for.

Jeff Sauer: 00:41:00

So it's like, I actually think that the right way to go is to rip off the bandaid

Jeff Sauer: 00:41:03

and learn it and then move to maintenance mode is what I would recommend.

Kevin Dieny: 00:41:06

Wow.

Kevin Dieny: 00:41:07

No, that's really great.

Kevin Dieny: 00:41:08

And and I'm glad that you reframed that because I was looking at that.

Kevin Dieny: 00:41:11

Yeah.

Kevin Dieny: 00:41:11

Like, you know, I, I, it's the 20 minute thing is something I, it's sort of like

Kevin Dieny: 00:41:15

one of those things I hear all the time.

Kevin Dieny: 00:41:16

It's like, I got 20 minutes, it's like the elevator pitch.

Kevin Dieny: 00:41:19

Like, I got 20, you got a few seconds to tell me, sell me on this edge each time.

Kevin Dieny: 00:41:23

Cuz that's all the time that I I see in it.

Kevin Dieny: 00:41:25

Yeah.

Kevin Dieny: 00:41:25

But, Once you see that something has potential, then it's like, yeah, I'm

Kevin Dieny: 00:41:29

much more willing to blew my face.

Kevin Dieny: 00:41:31

I have, I'm much more willing to invest more time in it and to dedicate.

Kevin Dieny: 00:41:36

Okay.

Kevin Dieny: 00:41:36

Yeah, like there is some great potential here.

Kevin Dieny: 00:41:39

And I think that, that's really interesting.

Kevin Dieny: 00:41:40

So, uh, Jeff, if you could, um, you, you've, you've mentioned

Kevin Dieny: 00:41:43

it just recently, briefly.

Kevin Dieny: 00:41:45

Um, if anyone wants to connect with you, find out more about you, learn

Kevin Dieny: 00:41:49

about your courses, your live or your recorded courses, learn more

Kevin Dieny: 00:41:52

about data driven you, uh, how, you know, what would you tell them?

Kevin Dieny: 00:41:56

What can you share with us?

Kevin Dieny: 00:41:58

Like, so that they can find you?

Jeff Sauer: 00:42:00

Yeah.

Jeff Sauer: 00:42:00

Yeah, it sounds good.

Jeff Sauer: 00:42:01

So, um, it's funny you mentioned like the 20 minutes and I was like, that's

Jeff Sauer: 00:42:04

like people saying I want a four hour, like the four hour work week.

Jeff Sauer: 00:42:07

Right?

Jeff Sauer: 00:42:07

Like, I wanna work four hours a week and make a million dollars.

Jeff Sauer: 00:42:10

Yeah.

Jeff Sauer: 00:42:10

The way to do that is to work 80 hours a week, learning it, and then

Jeff Sauer: 00:42:14

put it in maintenance mode where you only have to work four hours

Jeff Sauer: 00:42:16

a week to get the benefits right.

Jeff Sauer: 00:42:17

Like it's all upfront investments for long term.

Jeff Sauer: 00:42:21

Maintenance and gains, right?

Jeff Sauer: 00:42:23

So, yeah.

Jeff Sauer: 00:42:23

Um, that's just how life works.

Jeff Sauer: 00:42:25

And, and I just, you know, I stopped trying to avoid it

Jeff Sauer: 00:42:28

and just realized that, right.

Jeff Sauer: 00:42:29

Like, so anyway, so , I'm, I'm like the first guy to tell you that it, that it,

Jeff Sauer: 00:42:33

it's only easy once you put in the work.

Jeff Sauer: 00:42:35

Like, uh, that's usually not like, um, the most guru thing to say, right?

Jeff Sauer: 00:42:39

Like, it, it's, anybody can do it, but you do need to put in work and, and

Jeff Sauer: 00:42:44

passion and, and, and really want to.

Jeff Sauer: 00:42:47

So if you like what you're hearing where I tell you that it's not

Jeff Sauer: 00:42:50

easy, but that it can be fun, um, you can go to datadrivenu.com.

Jeff Sauer: 00:42:55

It's like, you like the, the letter You, that's my main website.

Jeff Sauer: 00:42:59

And on there you'll see that we have all kinds of different stuff.

Jeff Sauer: 00:43:02

We have freebies, we have memberships where you can join us every, every

Jeff Sauer: 00:43:07

week, every month, and learn.

Jeff Sauer: 00:43:09

And, and get support from experts and, and myself.

Jeff Sauer: 00:43:12

Um, we have prerecorded courses and we have certification courses.

Jeff Sauer: 00:43:17

We even have like how to start your own business doing this courses.

Jeff Sauer: 00:43:21

Those are all gonna be available to find out on our site if you

Jeff Sauer: 00:43:24

sign up for our newsletter.

Jeff Sauer: 00:43:25

That's the best way to find out about what's coming up next in the pipeline.

Jeff Sauer: 00:43:29

And I have a specific offer that I'd like to share and.

Jeff Sauer: 00:43:32

Thing that we have called our Google Analytics for do

Jeff Sauer: 00:43:35

it yourself or DIY Toolbox.

Jeff Sauer: 00:43:38

And it's a set of 80 plus SOPs.

Jeff Sauer: 00:43:42

So standard operating procedures or processes you can use.

Jeff Sauer: 00:43:45

They're all PDFs and you can print them out or put them on your machine and

Jeff Sauer: 00:43:49

you check the box of all the steps you need to do, the tasks you need to do to

Jeff Sauer: 00:43:52

get GA four on your site the right way.

Jeff Sauer: 00:43:55

And so if you wanna have a companion guide, something.

Jeff Sauer: 00:43:58

Go through and, um, and get it done.

Jeff Sauer: 00:44:01

Um, that toolbox will be a great way to do that.

Jeff Sauer: 00:44:04

And it's something that's designed to be able to do it on yourself, on your own.

Jeff Sauer: 00:44:07

Um, if you decide, hey, you're doing it on your own, but you need more knowledge

Jeff Sauer: 00:44:10

than we have the courses and stuff like that too, and the offer is at.

Jeff Sauer: 00:44:14

ddu.ai/toolbox, and that'll take you to the best offer we have for this toolbox.

Jeff Sauer: 00:44:21

And it's an opportunity to take that and to use it.

Jeff Sauer: 00:44:24

It's pretty affordable to get started there.

Jeff Sauer: 00:44:27

And, um, and, and really if, if you have a little bit of knowledge, that

Jeff Sauer: 00:44:31

might be all you need to get this thing to be a transitional success.

Kevin Dieny: 00:44:35

Wow.

Kevin Dieny: 00:44:35

I think for a small business, Marketer limited.

Kevin Dieny: 00:44:40

Maybe a company with limited amounts of marketers, man, like what a resource

Kevin Dieny: 00:44:44

to be able to get all those SOPs.

Kevin Dieny: 00:44:46

Um, that's fantastic.

Kevin Dieny: 00:44:47

Thanks for sharing that with us, Jeff.

Jeff Sauer: 00:44:48

Yeah.

Jeff Sauer: 00:44:49

Yeah.

Jeff Sauer: 00:44:49

We invested about three or four months pulling them together, calming

Jeff Sauer: 00:44:53

all of our transcripts, using them, and, and they've been tested by

Jeff Sauer: 00:44:57

many people and they're just like, this is what it was missing for me.

Jeff Sauer: 00:45:00

I needed this, um, because I don't have time to learn it.

Jeff Sauer: 00:45:03

I don't have time to do these things, but at least if you just

Jeff Sauer: 00:45:04

tell me the steps I need to.

Jeff Sauer: 00:45:06

And I can check it off.

Jeff Sauer: 00:45:07

I can get at least prepared for this next migration step.

Kevin Dieny: 00:45:11

Yeah, I think that's huge, and it's so valuable to have things like

Kevin Dieny: 00:45:14

that, to get, to get going, to sort of wet the, the appetite and to make sure

Kevin Dieny: 00:45:19

that, okay, this is gonna be installed, right, this is gonna be applied, right.

Kevin Dieny: 00:45:23

I have some confidence that it, that you know it, it's being done correctly.

Kevin Dieny: 00:45:27

Uh, that's all really valuable.

Kevin Dieny: 00:45:28

And, and I, and I'll check that out too.

Kevin Dieny: 00:45:30

Um, I, I'll also put that on our episode page.

Kevin Dieny: 00:45:33

So, Jeff, awesome.

Kevin Dieny: 00:45:34

Thank you so much for coming on and talking to us about, you know, what does

Kevin Dieny: 00:45:37

Google Analytics form mean for small businesses and joining us, helping us

Kevin Dieny: 00:45:41

really get a better idea of, okay, what Google Analytics is, what its value is,

Kevin Dieny: 00:45:46

why web analytics is so powerful for businesses, you know, who are smaller.

Kevin Dieny: 00:45:50

And I think that's great.

Kevin Dieny: 00:45:51

Thank you.

Jeff Sauer: 00:45:52

Awesome, thank you so much for having me.

Jeff Sauer: 00:45:54

I love being a repeat guest and hopefully heh, there's some cool

Jeff Sauer: 00:45:57

news in the future that will bring us back together in the in the future.

Kevin Dieny: 00:46:01

Yeah, thank you everyone.

Kevin Dieny: 00:46:02

Thanks Jeff.

Kevin Dieny: 00:46:02

Thanks for listening to the Close of Loop podcast.