Garry Dods is founder of the sports marketing agency We Are Fearless. the week before we recorded this interview, we were at the European Sponsorship Awards and saw Garry and his team win the coveted Agency of the Year award, and so we reference that in the conversation, along with talking about his previous roles at Octagon, what he thinks is the point of difference between his new agency and the rest of the market and the universal challenge of creating a distinctive corporate culture. This podcast was recorded a few days before the current lockdown at the company’s HQ in London. The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.