The future of content isn't just about new technology—it's about new conversations. William Mellis and Eric Markgraf share the vision behind Jupiter Festival and why they set out to create a new kind of gathering for the industry to learn, collaborate, and shape what's next.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

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Chapters:

(00:00) — Steve introduces William Mellis and Eric Markgraf and teases the Jupiter Festival.

(01:16) Why Launch a New Festival? — The market gap that inspired Jupiter.

(04:17) Designing for Networking — Core goals, quality over quantity, and the Cirque du Soleil floor plan.

(09:40) A Global Focus — Bringing in international film commissions.

(10:50) State of the Content Industry — Growth, fragmentation, and shifting power.

(14:00) Brands Taking Back the Narrative — Why brands need to own their own content.

(17:40) The Meaning Behind "Jupiter" — How they landed on the name.

(21:30) Building Jupiter as a Brand — Long-term vision and top speakers.

(25:20) Who Should Attend? — Why Jupiter welcomes aspiring leaders too.

(28:44) Closing Thoughts — Final reflections and hopes for year one.