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On the whole podcasting, hasn't been kind to video
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content, producers, and video.
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Hasn't been kind to podcasters wallets, but for developing trends could change.
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How podcasters think about video.
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Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
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In the beginning, there were audio podcasts.
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And then about thirteen seconds later, there were video podcasts.
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All right, well, not thirteen seconds, but it didn't take very long for
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content creators to realize that video files could be sent via RSS
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feeds just as easily as audio files.
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And really any other sorts of files.
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And it wasn't long when that happened, that suddenly audio podcasters and video
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podcasters were living side by side.
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The trouble here is that they were two distinctly different paths the
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audience member had to, and the producers had to make, as well.
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And in many cases, it was an either/or situation.
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There really wasn't much point in trying to listen to Happy Tree
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Friends or Ask A Ninja unless you're also watching the video.
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A handful of you from 2005 might remember those.
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Then, of course, YouTube happened not longer after that.
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And the watching audience was converted to that property as the primary
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consumption site, which caused most video-only podcasters to follow suit.
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But now, video podcasts are looking like they might be a thing again...
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again.
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And as the title says, it might actually work this time.
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There are four trends right now that I'm keeping an eye on that I think
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you should also keep your eye on to see if this is really happening.
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You may remember just a few weeks ago - a week ago, time is still wonky
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- YouTube announced they were looking for someone to head up podcasting - YouTube
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podcasts, not Google Podcasts, not anything else Google-related, but
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actually a YouTube person to manage the podcasting side of YouTube.
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And no, that doesn't exist today.
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Then last week, Spotify announced they'd be hosting audio and
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video versions of select shows.
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Just sign up and you could be there.
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The idea, at least for Spotify, is that once they listen or follow the show, the
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listener can then decide which format of the episodes is right for them.
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Thirdly, the Podcast 2.0 people have come up with the alternate enclosure tag.
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It's part of the new namespace for Podcast 2.0, and that will allow what
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Spotify is doing, but in a non-proprietary way so that any application that is
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reading the alternate enclosure tag from the RSS feed could display the video.
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Now, those three trends, which are like really new right now on their own, those
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are probably enough to get you thinking about the video version of your show.
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However, I recognize, because I do it, that it's still extra effort.
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And we're not talking about a little extra effort.
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It is a lot of extra effort to make not only an audio version of your podcasts
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that people want to listen to, but also a video version that people want to watch.
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I get it.
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Enter the fourth trend where you become an editor of the media,
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not the audio or the video.
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And this is weird.
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Rather than viewing - heh, viewing - the video as something else to be
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shot and created, audio and video, video and audio are captured at the
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same time - cameras and microphones.
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But then rather than going down two distinctly different paths, creators can
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use software like Descript - there'll be a link in the episode details - to
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take that captured media and to edit it, I guess I'll say, holistically so
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that you're editing the entire piece.
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Then when you're done editing the entire piece, out the other end will
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come an audio-only version and a video-enabled version as outputs.
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Again, not by manipulating the video itself, not by manipulating the
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audio itself, but by holistically editing the entire thing.
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In Descript's model, that's all done via text, which is just weird, but it works.
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So now we're going to have YouTube, Spotify, and any other podcast app
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directory that's making proper use of the alternate enclosure tag,
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they can then come up with a clever UX so that they present either
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option to the audience member.
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This is going to get interesting in the video space now.
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No, I'm not ready to predict that most podcasts that are audio-only today
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will suddenly be audio and video.
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I'm not saying that's the case.
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There are still many podcasts, many types of podcasts even, that could
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not easily be made into both a video and an audio format, many things
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that just, it just wouldn't work.
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But for a lot - monologue shows, interview shows...
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hmm, maybe it can be.
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Again, I'm not predicting this is the way things are going.
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However, while you are making your holiday shopping lists, you
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might want to keep video in mind.
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Let's do some Boostagrams!
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Now it's time for the boost-the boost-the boost- Boostagram Corner.
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Boostagram Corner.
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I don't know a thing about crypto.
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First, I want to thank Garrett Godfrey of the podcast Good Patron,
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he actually brought me actual coffee.
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Not bought me coffee virtually, but actually physically brought coffee
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to me - thank you, Garrett - to the Phoenix podcasters meet up last week.
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Now I have some amazing coffee from Garrett.
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Thank you very much, sir.
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I also want to thank John Kostuch - I think that's how I pronounce
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that - of the Centre Steer podcast.
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He bought me a virtual coffee and gave me a note saying, "Being a guide and
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not an expert made a connection with me.
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Thanks for that."
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Thank you very much, John.
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I'm glad that episode resonated.
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And I will say thateven though I haven't received real, actual Boostagrams from
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the new podcast apps, my streaming stats keep on taking in, rolling in whatever
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sound Satoshi's make when they come in.
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Anyhow, regardless, I think I'm up to like 32,000.
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Sitoshi thus far earned from people like you who are just listening to
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an app, but listening to an app that has value for value enabled so that
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value streams back to the podcast.
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You are listening to, you can check out those@newpodcastapps.com.
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That's it.
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I shall be back tomorrow with yet another Podcast Pontifications.
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Cheers!
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Podcast Pontifications is written and narrated by Evo Terra.
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He's on a mission to make podcasting better.
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Links to everything mentioned in today's episode are in the notes
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section of your podcast listening app.
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A written-to-be-read article based on today's episode is available at
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podcastpontifications.com where you'll also find a video version and a corrected
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transcript, both created by Allie Press.
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Podcast Pontifications is a production of Simpler Media.
