On your entrepreneurial journey, you have to be a bit of everything. You’re the salesperson, the finance controller, the administrator, the customer service rep and the chief of marketing. It’s a long road to mastery and it’s easy to let some of these areas slip, especially your marketing! What can you focus on right now to grow and truly make an impact in your business?
Well, lucky for you we’re chatting to marketing strategist and seasoned entrepreneur, Mahdi Woodard! Mahdi teaches coaches and consultants how to use content to create communities and increase their cash flow through advanced content marketing strategies.
Today, he’s spilling all the tea on how he started making dollars in the DMs and how you can start implementing some tried and true methods to do it yourself too.
In today’s episode on content marketing we chat about:
Mahdi’s story and how he got to where he is today
Conducting market research for your business
Marketing to Gen Z vs marketing to Millennials
How to attract a better audience as opposed to a bigger audience
How to know when to go from organic marketing to paid marketing
Saying ‘no’ to opportunities that don’t align with you
Platforms to maximize your impact and conversions
Metrics to measure based on each phase of the customer journey
What you should be doing to get your finances tight
Getting comfortable with being uncomfortable and putting the work in