Are you ready to transform your side hustle into a thriving business?

In this eye-opening episode, I sit down with Martin Salama, a business strategist who's shaking up the coaching world with his innovative approach to entrepreneurial success.

Martin introduces his groundbreaking program that guarantees seven-figure results within two years. But here's the twist - he's not just another coach making empty promises. Martin puts his money where his mouth is with a unique risk-reversal strategy that aligns his success directly with yours.

Discover a New Approach to Business Growth

We dive deep into Martin's method, exploring:

• How to define your ideal client with laser-like precision
• The power of creating a blueprint for your business journey
• Strategies to validate your business idea without breaking the bank
• The importance of having a coach with "skin in the game"

Key Takeaways:

• Why specificity in targeting your audience is crucial for success
• How to transition from a side hustle to a full-fledged business
• The value of integrating faith into your business model (if desired)
• Why you can't truly grow alone in the entrepreneurial world

A Partnership for Success

Martin's approach isn't just about coaching - it's about partnership. His program offers:

• One-on-one coaching in a group setting
• Done-for-you tools like CRM systems and funnel pages
• A philanthropic workshop model that gives back

Whether you're a military spouse looking to build your own empire or an aspiring entrepreneur seeking guidance, this episode provides invaluable insights into creating a business that aligns with your values and goals.

Don't miss this opportunity to learn from a coach who's redefining what it means to have a vested interest in your success. Tune in now and take the first step towards building the business of your dreams!

Connect with Martin:

LindedIn: https://www.linkedin.com/in/martin-salama-cpc/

Facebook: https://www.facebook.com/martin.salama.7

Website: https://thewarriorslifecode.com/

Connect with La'Quita:

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Apple Podcast: LaQuita’s Toolbox on Apple Podcasts

Podchaser: https://www.podchaser.com/podcasts/laquitas-toolbox-1727407

Welcome back to another amazing episode of

Laquita's Toolbox. I'm your host, Laquita

Manley, and it is just another amazing day

today and I'm super grateful and super

excited to have in studio with me today.

Martin and you guys are going to learn a

lot more about Martin and what he does and

how the tools that he's getting ready to

unveil on the toolbox will definitely help

you be to be able to grow personally and

professionally. But before we bring Martin

onto the stage, let me take a moment to

thank our sponsors at Covenant Press.

Covenant Press is a faith based christian

apparel and accessory shop where we as

believers are able to shop online for

clothing and accessories that allow us to

wear the message of the love of Jesus

Christ. Go out to www. Dot covenant dash

press.com. again, that's www. Dot Covenant

dash press.com. shop until you drop. But

don't click off of those pop ups too

quickly because they contain codes. When

applied at checkout, you can use them to

receive discounts and savings through your

purchases at Covenant Press. Hello,

Martin. How are you? Welcome to the

toolboxer. Laquita, so happy to see you

again. Yeah, yeah. Thank you so much for

having me. No problem, no problem. This

has been a long time coming. It has been,

it has been. But all good things come to

those who wait, right? Amen. That's it.

That's it. Thank you so much for your

grace. And look, look, guys, y'all know

the drill. Get something to write with and

something to write on because you don't

want to miss some of the tools and the

strategies that Martin is going to share.

And today's episode is going to be a

little different. It's going to be more of

Martin interviewing me instead of me

interviewing Martin. But it's going to be

fun. It's going to be fun. So y'all sit

back and relax. And Martin, I'm going to

hand. I'm going to do this in reverse. I'm

going to hand the interview keys over to

you and I'm ready. So cool. So cool. Well,

I'm excited to be here with you, as I

said, laquita. And yeah, I am going to

basically be interviewing you. But this is

so that which goes fits right in with the

name of your podcast about your toolbox.

What we're going to do is we're going to

help Laquita you build your toolbox. And

by doing so, we're going to show other

people how they can build their toolbox as

well. So you and I have spoken before,

before we got onto this call talking about

this program that I've put together, which

helps entrepreneurs, specifically coaches,

but all entrepreneurs, I can help them get

this seven figure take. Seven figures

within two years, guaranteed. And people

are like, what do you mean, guaranteed?

The way it works is I have this thing

called a risk reversal strategy, and the

strategy works out in a way so that I'm

showing you how you can make money, and

then as a result, it's a result based

coaching program. You pay me a little bit

in the beginning, but then it doesn't

start happening until you start to make

money. And when you start to make money,

we then turn around and say, okay, great.

How much you're making, great. Here's the

next payment. Okay, great. When you make

more, lot more, then you pay me some more.

And the whole time I'm going through

certain things to help you get there. It's

a partnership. That's why I call it a risk

reversal strategy. You know, Laquita, we

talked about this. I've been in these

programs, these coaching programs, where

they go, oh, it's done for you. It's done

with you. And what I found is really what

they were we're done to you programs. I've

been burned enough times to know when that

was. And it's on me just as much as it's

on them because I should have been better

at watching what I was jumping into.

Right, right. And that's fair. I mean, I

think a lot of us, a large majority of us

have done that where we have in our

excitement and in our desire to grow into,

you know, to push our brains or to set a

good foundation and start. We go out and

we look for the coaches, we look for the

subject matter experts where we believe

that we can get the knowledge and the

wisdom that's needed. And whether it's a

framework or step by step program,

whatever it is, that if we make those

investments into ourselves via these

programs, they'll help us get to where we

need to be. And I'm not saying that. Don't

do that. What I am saying is be more

mindful because there is no cookie cutter

solution to anything. Right. And with your

program, it's uniquely designed to fit the

individual, the business, the brand. And

that was the thing that I liked the most

about it when you. In the conversations

that we've had. Right. And now we're going

to take it to the next level. Right,

right. So, yeah, and that's a beautiful

thing. You know, you talked about it and I

am one of those victims of the shiny

object syndrome. Oh, I got to have that.

Oh, I got to have that. And I jump in

without really thinking it through. So I'm

glad you brought that up. It doesn't mean

that those programs don't work. Many of

them do work, but you got to go in with

your eyes open. Yes. When I was developing

this program, I said, I want to make it in

a way so that there's a partnership

involved here, so that we give you the

opportunity to move quickly without having

to feel like, wait a minute, what happens

next? I already know what could happen

next for you. And it's not one of these

where you go on your own and come back and

we'll tell us how you're doing. And if

you're not doing great, you're on your

own. No, no. I promise two things. When I

people get into my programs, there's two

guarantees. One, there will be chaos. So

get ready. And chaos is usually a good

thing at the end of the day because you

learn from chaos. And number two, and this

is really the important one, I don't give

up on you. And if you don't give up on

you, and even when you do get ready for me

to be there saying, hello, let's get

going. So let's jump into this. So one of

the things, so what we're going to do here

for the audience to see, and I'm going to

share my screen in a minute, what I've

done is I've created programs in AI, in

chat GPT, which are proprietary programs,

and each one of them. So it's not like

someone could sign on to chat GPT and find

them on their own. Okay? But each one of

them helps to define the next step in a

roadmap to help my clients get to the

point where they're ready to go out there

and test what they're doing, and we even

show them how to test it in a way where

they're not spending money. And if they

are, they're spending very little, but

most of the times it's without spending

any money. So the first thing, what we're

going to do is, one of the first step

anybody's got to know is who is their

right fit client? Or is, you know, the

wording out there like people like to use

is, what's your, who's your avatar? Yeah,

right. That's the, that's, that, that's

the buzzword people like. So I like right

for client, and then for me, there's a

difference between a right fit client and

a right fit audience. The right fit

audience is, let's say, just as an

example, healthcare workers, health care

professionals. Right. But to dial down

who's your right fit client? Maybe it's a

chiropractor. He's a healthcare

professional. Yes, he is. But getting

diaper into it, he's a chiropractor, makes

him a right fit client. And you can even

get even a little more specific. How about

left handed chiropractors? Of course.

We're just joking here. So with you, what

I'd like to do is start by asking you some

questions so I can put it into the. Into

the AI and go there. So the first one is

help me define your ideal client. All

right. So my ideal client is a. She's a

woman between the ages of 35 and 45. She.

35 to 45. Yep. She is also a military

spouse. Military or veteran spouse. Okay.

See, this is what I love. When you get

specific like that, it helps all along.

Military or veteran spouse. Yep. And she

has a current. I guess we call it side

hustle. Or she's wanting to become an

entrepreneur. To become an entrepreneur.

And I'm curious, is it where they want the

side hustle to become a business? Yes.

Right. Because people think, you know, if

you treat a side hustle as a side hustle,

it's a hobby, and you'll never make a lot

of money. Right, right. To become a bona

fide business. Okay. Uh, what else can we

put in there? Are they, you know, I know

you. Faith is very big for you. Is it a

faith base that you're looking for for the

women? So, yes, being a Christian is a

bonus. It's not a deal breaker, but it's

definitely a bonus if the person is not a

Christian. As long as they don't have a

problem with my Christianity, I won't have

a problem with them not being. Well, let's

be all honest here. I have no problem with

you being a Christian as long as you don't

have any problem with me being jewish. We

are fantastic. We both love the same God

right. At the end of the day. Right,

right. Fantastic. So, okay, fantastic. So

I'm just going to put in bonus. Bonus. If

they're christian, as faith based. Yes.

Okay. Anything else we want to put in

there? Is that what kind? What do they. Do

they have a specific towards their

business? Towards what type of business?

Or do we want to just leave it at that and

let. Let the see what we come up with. The

more specific will probably be, um, two

things. Um, and the. The primary one is

she's. She's at a space where she's honing

in on who she is. Like, okay, not all of

the identity things. Like, I'm not talking

about sexual identity or anything like

that. Yeah, she's honing in on. Okay. I've

lived this life so far, and I've been a

wife, I've been a mom. You know, I've been

these things. But now I want to know what

makes me tick and why am I here and, you

know, how does this relate to my business?

Beyond being a wife and a mother? Yeah.

Beyond being a wife and a mother. She's

defining who she is as an individual.

Mother defining who she is. She is as an

individual. Okay. And what's the second

thing? And the second thing is, you know,

that person is getting clarity in that

area. And so now they're looking at their

entrepreneurial journey as soon as do.

Okay, is that what is the thing that I've

been called to do in this life that I'm

leaving? Fantastic. What's their calling?

Yes. Okay, fantastic. So let me read back

what we have here, see if we left anything

out. Help me define Laquita Manley's ideal

client. Woman, 35 to 45, military or

veteran spouse, has current high side

hustle or wants to become an entrepreneur

to become an bona fide business bonus if

they're christian faith based. She's at a

space honing on who she is. Who she is.

It's a. I left out the s and she. So it

says who he is. Beyond wife and mother.

Defining who she is as an individual

looking at entrepreneurial journey of

what's their calling. Yes. All right.

Anything we left out there? Nope. That's

about it. All right, so let's share the

screen. Okay, share screen. Now let me

see. All right, cool. It got exactly what

I was looking for. So can you see that

screen? Yep. I have that great stage right

there. Beautiful. So now I'm going to hit

enter and let's see what it comes up with.

Let's work together to define Laquita

Manly's ideal profile. We'll start by

understanding the key aspects such as

demographics. Psychographics needs pain

points of the ideal client. Right. So it

already. We gave it some of the

demographics already. Okay. 35 to 45,

married to a military or veteran spouse,

current side hustle or aspiring

entrepreneur. Religion, christian faith

based bonus, but not mandatory location.

Likely to be in the US, especially in

areas with significant military presence.

Makes sense, right? Yep. Psychographics

identity at a pivotal point in our life.

Seeking to define herself beyond the walls

of wife and mother aspirations. Eager to

discover and pursue her calling. Driven by

a sense of purpose, values strong faith

and spirituality. Values integrity,

service and personal growth. Interested in

entrepreneurship, personal development and

faith based community activities. How's

everything so far? Sounds good. All right.

Challenges balancing family

responsibilities with personal ambitions.

Overcoming the uncertainty of

transitioning from a side hustle to a full

fledged business. That sounds good. Sounds

good. Some of their needs would be

guidance on how to transition a side

hustle into a sustainable business.

Clarity on personal identity and purpose

beyond familial roles. Support in

integrating faith and spirituality in

their business. If that's something that

they want to do. Yes. Strategies for

effective time managing and work life

balance mentorship and community support

from like minded individuals. How's that

sound so far? Sounds good. Okay, pain

points. Feeling of being overshadowed by

the military lifestyle and spouse's

career. Lack of clarity. Sorry, that's

pinpoint accuracy right there. Fantastic.

Lack of clarity on how to start a grower

business. Limited network and resources

specific to military spouse entrepreneurs.

Struggles with self doubt and confidence

and entrepreneurial abilities. Difficulty

in finding a supportive community that

shares similar values and experiences.

Now, of course, it could be all these, it

could be some of these. But the idea is,

it gives you a great idea. Yes. Right. So

here now it even gave us somebody Sarah

Johnson is a 40 year old married woman

living in Virginia, close to a large

military base where her husband is

stationed. She's a mother of two teenagers

and spent the last 15 years primarily

focused on her family and supporting her

husband's military career. Recently, Sarah

started a handmade craft business as a

side hustle, selling her products at a

local markets and online. She's at a

crossroads, feeling strong desire to

develop her side hustle to a full fledged

business. She's motivated by a faith and

wants her business to reflect her

christian values. However, she feels

uncertain about her business skills and

struggles with balancing her time between

her family and entrepreneurial

aspirations. Goals to establish her

handmade craft business as a recognized

and sustainable brand to gain clarity on

her personal identity and entrepreneurial

calling to integrate her faith into her

business model and practices to build a

supportive network of like minded women

who understand her unique challenges.

How's it sound so far? Sounds good. Okay,

challenges overcoming the self doubt and

gaining confidence in her business acumen

learning the necessary skills for business

growth and development managing her time

effectively to juggle family

responsibilities and demands finding a

community that supports a faith based

approach to entrepreneur and then it gives

actionable stuff. Content creation

workshops, mentorship programs, community

building resources, an example, so on and

so forth. So how does this look so far?

Looks real good. Is there anything in here

that you would want to take out or you're

good with where it is and where it's going

to take us? I'm pretty much good with that

framework and where it's going to take.

Fantastic. So what I'm going to do now is

I'm going to take this information, copy

it. Right. All that's in here up to here.

Oh, we don't actually necessarily have to

go as far as bringing in the detailed

client Persona, just with this part here.

Okay, copy. Now we're going to go into the

next, the next tab, which is what outcomes

your clients need for your, that you want

to solve for your clients. Okay. Okay. So

we're going to say here's my right fit

client. Client comma, can you give me

outcomes? Or here's Lakita's right fit

line. Let me fix that. Laquitus. Sorry, I

do that all the time. I say your name

wrong. Right fit client. Can you give me

outcomes for her clients? And I'll fix the

spelling before I go. No worries, no

worries. Some words I always spell wrong,

like clients. So now we've taken what

we've gotten the first time. Okay. Now

we're putting it back in there and it's

thinking it through and let's see what it

comes up with. Given Laquita's ideal

client profile, here are the significant

outcomes she can provide for her clients.

Okay, where we take this and we say, oops,

let me share the next screen. It didn't

share. Let me stop presenting so that this

way I can present again with the right

screen. Okay, wrong one. Okay, present.

This is the first time I'm using the

presenting on here. So it's a little

different than the zoom. Yeah, yeah,

that's what I see now. That's why I said,

oh, it's not showing the right screen.

There we go. Okay, fantastic. So we put in

all this information that we had from the

first one. Okay. Now here, given Laquita's

ideal client, here are the significant

outcomes she can provide for her client.

One, personal identity and purpose.

Clarity. Outcome. Client gains a deep

understanding of their unique identity and

purpose beyond their roles as wives and

mothers. Value this clarity helps clients

feel more confident and fulfilled,

fostering a stronger sense of self worth

and direction in their lives. Number two,

successful transition to sustainable

entrepreneurship. The outcome is clients

successfully transition their side hustles

into a sustainable and thriving business.

And the value is this transition provides

financial independence and fulfillment of

pursuing passion driven career. How are

those so far? That's good. All right.

Faith integration and business practices.

The outcome client learns to effectively

integrate their faith and spirituality

into their business practice. If you have

somebody that doesn't want that, we take

that out. Take that out. Yeah, right. The

value is this alignment between personal

values and professional activities creates

a sense of harmony and purpose in their

work life and they work. Effective time

management and work life balance outcome.

The client develops strategies for

effective time management, achieving a

healthy work life balance and the value is

improved balance reduces stress, enhances

predict productivity, ensures quality time

with family, contributing to overall well

being, increased confidence on overcoming

self doubt, access to a supportive

community network. Look how many there

are. Strategic business growth and

development, enhanced service and

integrity in business. Balancing family

and business relationships,

responsibilities, resourcefulness and

adaptability. These. So each one of them

has the outcomes. But these outcomes will

not only address Laquitas clients

immediate needs and pain points, but also

empower them to achieve long term success

and fulfillment in both their personal and

professional lives. How's that look? That

looks good. All right, cool. That's very

detailed. Right. So now what we're going

to do is one of the things that's

important is being able to, when somebody

asks you, what do you do? Say it in a way

that's like an elevator speech, but

delivers the message in 17 to 30 seconds,

right? Yes. So that you qualify and

disqualify. Let me just make sure I copy

this. So as your stop screen share. So as

you're doing this, the next part is we're

going to come up with what's called an

intro marshal. This woman, Jane M. Powers

created it and we've created, been able to

take it, put it into chat and say, create

an intro marshal for Laquita based on what

we've just come up with. Okay. Right. So

I'll fill it in, I'll put into it your

right fit client, which it already knows,

and this outcomes and say, can you create

something? And the beauty about it is that

it's going to qualify the people because

right away they'll probably say something.

I help military wives, military spouses,

they're like, okay, if I'm not a military

spouse, then I'm not a right fit for my

fill equita. Yeah, right. Qualify and

disqualify. So now we'll go to, I'll

first, before we get there, here, I'm

going to type it in and I'll bring you in.

Here is quitas. If I can spell your name

right now it comes. It's super amazing at

the level of detail and accuracy that

you're able to get, isn't it? Yeah. Like,

the very specific questions in the

beginning was necessary, and the part of

the client is you've got to have that work

ready. Like, you've got. You need to have.

Be able to do that work to know the

answers to these questions. And if you

don't, that's okay. But. Okay, so now what

is the work we need to do? You know, like,

now this is what I need to do in order to

be effective in. No matter, one, what kind

of program that I'm using, but two, to get

the most effectiveness out of Martin's

program. Exactly. Which I'm going to show

you where that all fits in in a minute.

When we go through this, please create a.

And intro Marshall. Okay, so now I'm going

to present again, share my screen. So many

steps to doing it, but now that I get it,

it'll go faster. There we go. As I

discussed, the intromercial will tell me,

you know, we'll come up with something. So

I put in your outcomes and I put in your.

Your right fit client, and I said, please

create an intro marshal. Let's see what it

comes up with. Okay. It's watching

everything, it's thinking about

everything. And here we go. So this is, if

you were saying it from a frame, from a.

From a stage, or let's say somebody asked

you, what do you do? Okay. Military spouse

entrepreneurs hire me to gain clarity on

their personal identity and purpose beyond

their roles as wives and mothers, because

most people, most feel overshadowed by the

military lifestyle and lack the confidence

to transition their side hustle into a

thriving business. How does that sound so

far? Sounds good. Right? So I help them to

discover their unique identity and

purpose, fostering confidence and

fulfillment, successfully transition their

high side hustle into a sustainable

business, achieving financial

independence, integrate their faith into

business practices, creating harmony and

purpose in their work. Again, if they want

to be faith based. But there it is. Bottom

line, you will gain clarity and confidence

to building a thriving business aligned

with your values and aspirations. How's

that sound so far? That sounds good.

Right? So now what we can do with this is

we can say, you know what, like, for

example, my mind says at the end of it,

bottom line, I help you build a sustain.

I'm doing it from memory. I help you build

a seven figure business, guaranteed within

two years or less. So if that's something

you wanted to add, say, I want to help you

build a six figure income. Boom, boom,

boom. Now you have even more of a tangible

goal for them. And they go, oh, this woman

gets me. Yeah. So is that something you'd

want to add, that you can help them get to

a certain figure within a certain time?

No, I don't want to. Okay. At least not at

that stage. Not at this stage. Yeah. All

right, good. It's all good. So now what

we'll do is I'm going to copy what we've

put in there. And this is the, this is the

final part. It will build a blueprint as

to what your business should look like to

get some people from point a, B, C, D, e

through the, through the process. Okay.

Okay, so I'm going to copy what we put

into here, take this out that we don't

need. You don't see what I'm doing, but

you get it. And now I'm going to take your

intro. Marshal. Copy. Here's her intro.

Marshall. Control V, please create a

blueprint. So now let me share my screen.

Okay, let's see what we got. Right, so I'm

going to hit enter now. So I put in all

that previous information because the more

we, the better prompts we give to our. And

this is not just for my program. This is

for anything. Jack, GPT, AI. The more

prompts you give it, the better the

answers will be. Yeah, yeah. There we go.

Okay. Okay. Laquita manly's high ticket

blueprint program. Blueprint. Okay, finish

first. Stage one we call ignite. Finish

line, clients gain. Okay, you know what?

Before I do this, I'm going to ask it.

Please give a description. I keep on

telling it to fix this and it doesn't

listen to me. I don't know why. I got a

find somebody who knows how to do chat GTB

better than me, which is a lot of people.

A description for each stage before finish

lines and price. And we'll fix the word

description even though it'll know what

I'm talking about. Okay, so now it'll give

a little more depth than just the final of

each one. So this stage about developing

the roadmap for your journey. Clients will

delve into self discovery sessions to

glean clarity on their unique identity and

purpose beyond their roles as wives and

mothers. By the end of this stage, they

will have a solid understanding of who

they are and what they stand for, laying a

strong foundation for, uh, for

entrepreneurial journey. How's that sound?

That sounds good. Okay. The finish line is

the clients gain a deep understanding of

their unique identity and purpose beyond

their roles of wife and of wife and

mother. Right. And a newfound con. The

prize is a newfound confidence and

fulfillment, fostering stronger self worth

and direction in their lives. Okay, stage

two is the description is in this stage,

clients will take actionable steps towards

achieving a quick win by transitioning

their side hustle into a thriving

business. With target extracting and

focus, they'll generate at least $50,000

in sales. These are numbers that could

change, but it's, it's what it's putting

in there for now. Yes. Right. The stage is

about proving to themselves that their

business can ideas can be successful and

profitable. The finish line client

successfully transitioned their side

hustle into a sustainable, thriving

business, generating at least 50,000 in

sales. And the prize is financial

independence and the fulfillment of

pursuing passion driven career. Stage

three is catapult. The description this

stage focuses on identifying implementing

systems that will support business growth.

Clients will learn to integrate their

faith into their business practice if

that's what they want to do, manage their

time effectively and maintain a healthy

work life balance. By setting up these

systems, they prepare their business for

scalability, which is such an important

word that so many people don't know really

what scalable means, right? Which they'll

get into in the next stage, I think so.

Finish line clients develop effective

systems for business growth, including

strategies for faith integration, time

management, work life balance prize, a

harmonious alignment between personal

values and professional activities leading

to reduced stress, enhanced productivity

and quality. Family time. Okay, how we

doing so far? Doing real good. All right,

so stage four, empower at this stage,

clients will identify and connect with

people and team needed to run their

business systems. That's what scalability

is about. They'll also be admitted into a

high level mastermind group with their

peers for continued support. This stage is

about building a supportive community,

gaining access to tailoring strategies and

upholding standards of service and

integrity. The finish line clients build a

supportive community network and network,

gain access to tailored strategies for

military spouse entrepreneurs and enhanced

service integrated integrity in their

business. The prize encouragement,

resources, collaboration, opportunity and

trusted reputation that ensures long term

success. So stage five is scale

description the final stage is involved

rinsing and repeating the strategies that

have worked while continuing continually

balancing family responsibilities and

entrepreneurial ambitions. Clients will

focus on maintaining business growth and

adaptability despite the challenges of

military life. This stage is about

achieving the attended results of the

program and creating a lasting impact. The

clients continually balance family

responsibilities with the entrepreneurial

ambitions, maintaining business growth and

adaptability despite the challenges of

military life. And the prize? More

fulfilling life. Combining professional

goals with family commitments and

resilience in facing unexpected

challenges. And then what it does here, it

details the blueprint stages, roadmap

identity discovery session purpose

clarification, confidence building

activities, side hustle assessment for the

unleash, taking the roadmap building

business planning strategy, sales

strategies, faith integration for

catapult, time management technique

system. How great is this? This is

amazing. This is amazing. Right, right.

And then, look, it keeps going. Empower,

scale, each one of them. How to implement

the guidelines, encouragement and support.

And it just goes on and on. Oh, yeah. This

is wonderful. All right. Fantastic.

Wonderful. Right. So here's where. So, so

this is something that I sometimes do with

people who have heard a little bit about

my program, but they're not 100% sure,

blah, blah, blah. I offer this to them, I

go, okay, for $2,500, I'll give you

clarity, blueprint all this stuff. Right?

And at the end of the day, we go on, I did

it for you for free, because this is now

we're showing it to the audience. We're

showing them what we can do. Yes. But

really, what I'd love is for people to

come to the workshop and hear all about

the whole process that I do to get you to

where you are. But here's what happens

next. Okay? Right. Now you have all this

information. Okay. Now, if you're a client

of mine, right, an idea, we show you then

how to validate your program without

spending money or very little money. Okay?

Right. How great would it be instead of

having to go out there and do market

research and you, you know, split testing

and all that other thing. Yes. If we could

get it down and say, I want to talk to

these people who are my right fit client,

and ask them that I'm going to write an

article, okay, about what it's like to be

a military spouse who has a side hustle or

an entrepreneurial spirit and wants to do

something with it. And I'm going to say

I'll reach out to them in different ways,

like LinkedIn, maybe some military spouse

groups that are on Facebook, so on and so

forth. Right, right. And you have a

conversation with them, 1520 minutes. And

you say to them, hi, Laquita. Thank you

for having this call with me. And we show

you how to write the emails and the text

messages or whatever is you're going to

do. And you add, you say, this is not a

sales call. I'm not selling you anything

here. And you're not. Right. What I'd like

to do is I'm putting a program together

and I'm writing an article which you will.

You'll write an article that you might put

out on LinkedIn or something. And if so,

I'll even, you know, mention you in the

article if you'd like me to. And then you

go through your program quickly, five to

ten minutes, and then you ask him a series

of questions. In those questions, there

are three questions keyed to see if what

you're doing has merit. And if they answer

yes to two or three of these questions,

then you know you have a valid program.

And when you get a certain amount of

these, then you go, okay, I've got

something here. And then we show you how

to build it from there. So instead of,

well, you're actually doing all of the

things, the market research, all of that

good stuff, but you're doing it from a,

from a good. Starting. Instead of starting

at zero, you're starting at like 50,

right? Running at like 50, because you got

a clear set of answers from the exercise

that we just, we just did. You got those

clear set of answers. So when you are,

then you're able to create that pool of

people from your own social media and

email. You're able to generate it for

significantly. Less, cost significantly

less. And here's the beauty. Less. Yes,

here's the beauty. The last question I'll

ask them, or you'll ask them, is, when I

launch this program, would you like me to

reach out to you and see if you'd like to

get involved? Okay. Now if they say yes to

that, you go, great. I'm not going to sell

you now, but we can set up a follow up

call to have a strategy session, which you

and I did. Right. And we go through the

little steps and we show them what the

depth of it is, the depth of the program,

and they get it, a better understanding.

And they go, okay, now I can make a

informed decision. And you're holding to

your integrity by not selling them on the

call. Okay, on the first call. Yes, yes.

You're just informing them. Exactly. And

more importantly, one of the questions is,

please give me feedback. Most of the

questions are yes and no, but at the end

of it, you go, okay, now that I've gone

through this, I'd like some feedback

because, you know what I'm writing is not

in stone. Okay. Okay. Right. Because if

they come back and I, maybe you've gone

through a bunch of people and you're not

validated, you come back to us and we say,

why are we not being able to validate you.

Maybe we have to change some things in

here, move things around, and then send

you out again. Right. How motivated am I

to get you to each level? Because my money

comes from your money. Okay. You're highly

motivated. And how motivated are you to

get there? Extremely highly motivated.

Wow. Look, this is, this is amazing. This

is amazing. These are some amazing tools

that you have, and it gives really great

value to your, to your clients. And you

were saying that, you know, before we got

started, that you have these workshops

that, you know, let's talk, talk to us

about those workshops. Absolutely. So what

I've put together is a philanthropic

workshop. Mm hmm. What do I mean by

philanthropic? You know what, a lot of

people are out there doing these webinars

slash workshops for, like, 45 minutes, and

they get you to come, and they might be

free or it might be to pay, and at the end

of it, they go, okay, we've given you a

little bit of information here, and if you

want more, click on this link and pay 9000

or $997, whatever it is. So what I've done

is I've said, you know what? People don't

come to free workshops because you know

what they pay when they pay attention.

Yes. Or they pay attention when they pay,

as it were. So I said, instead, why don't

I offer a three to four hour workshop

that's $27, and the money goes to a

charity. So I'm not making any money. So

that's the Phil, that's the first part of

the film philanthropy. Okay? Right. And

I've picked an organization that means

something to me. Let's say you get into my

business, I help you build in my business,

in my business model, I help you build

your own workshop. Okay. I done for you.

This is literally done for you workshop,

where you do the same thing, and you come

up with a charity that means something for

you, which won't be very hard for you.

I've got a gift of life because I was able

to donate my stem cells and save

somebody's life. Right. And this

organization paid for everything for that

person to become, to stay alive. They

thrive on donations. Yes. So the money

goes there. So the other part of why it's

philanthropic is by the end of the three

to 4 hours, whoever stays till the end

will get the entire recording to watch.

And if they want, they can do it on their

own without me. Will they get there

quickly? Probably not, but they could. And

if they leave me a nice review on, on

LinkedIn, I'll give them also my, uh, my

slide deck so they can have everything of

the slides and say, okay, great, I can do

it on my own. And good luck. I wish you

the best. Right. But if you want to do it

faster, you could come in with me and

we'll help you get there faster. I

guarantee seven figures within two years

or less. I love it. I love it. I like you

have the different levels for where people

are either in their mindset or their

budget. But that guarantee, like, it

totally blew my mind, because I'm

thinking. Because when I heard you say it,

I was like, how in the world can he have

that type of guarantee? Like, what is

happening here? And when you explained it

to me, I was, oh, yeah. And I go into it

in depth on the workshop. Right, right.

Like, you're. You are as invested as the

client in their success, because their

success, not only is it bringing you

testimonials and all of those great

things, but that's also where you earn

your income, so you're invested for really

good reasons. Right. I want to build

raving fans. Yes. Right. Yeah. I want to

tell you a funny story. When I started to

validate my program, because what you're

doing, you're basically duplicating what I

did. Yeah. So when I started to validate

my program, I. Mine was for coaches. Mm

hmm. And I reached out to an old coach of

mine, and he said, martin, I have to tell

you something. Last week, I was in a

Facebook group, and he said, somebody

wrote in the group, you ever noticed

coaches never have skin in the game? He

says, martin, you just changed the rules.

Yeah. You having skin in the game. Mmm. I

was like, wow. Yeah. Thank you so much.

What a great line that is. Skin in the

game, sir. Like, that's undeniable. Yeah.

In the game. Undeniable. And that was.

That was my thought. Like, you. Oh, no,

he's really invested. Like, yes, he has

skin in the game. For real. With each

individual client. With each individual.

Each individual client. It's like. Right.

And the way mine is built, I do one on one

coaching in a group setting. It's one of

the things I offer. Okay. Because you know

what? In coaching, so many people say, oh,

you could charge so much more for one on

one coaching. Yeah. But you're also

wasting a lot of your own time. Yeah. So

imagine if you could have a room with five

or ten people in it, come every week to a

Zoom meeting every, like, three or four.

Three out of the four weeks, and you go

bring your issues to me. Let's discuss it

in front of everybody. Why? Number one,

you have an issue and you want to bring it

up. Somebody else in the group might have

a similar issue that they didn't have to

think about. Okay. Right. Or they may have

a solution that I don't come up with. So

by doing one on one in a group coaching,

and it's all built into my program. Okay.

It's built into the cost of the program.

What's also built in is we help them build

their own CRM. They get the funnel pages,

they get the workshop. They get

everything. Wow. Because I want to make it

where it's. It's. It's that much closer to

being my guarantee that I talk about.

Right. I leave something out. Then who am

I? Who am I bet? Who's benefiting from me

leaving something out? Nobody. Nobody.

Nobody. You're hurting yourself, you're

hurting your client because you have so

much invested in this. Exactly. And when

they hit the number, the million dollars,

they don't have to keep paying me. But how

much of a relationship have I built with

that person that they might want to go out

and do some partnerships with them, y'all.

BFF's for life. You know, we talked about

this the other day, Laquita. We talked

about every, into every situation you get

into, specifically in this business world

we're talking about should be win, win,

win for you, win for me, win for the end

user. Right. You had your, your. You

recently had your event. Yes. Right. Yes.

About how some of the things you did could

be done better. We won't get into the

details, and we know the next time you're

going to set it up where it's a win for

you, win for the people that come there as

speakers and vendors and win for the

audience. Yes, absolutely. Right.

Absolutely. It's win, win, win. Everybody

involved has to win, because when

everybody involved wins, it becomes

repeatable and sustainable and

duplicatable. And duplicatable. Like,

there's so much growth that can happen,

people eagerly anticipate it. And as you

said, they become the raving fans that you

need. Yeah. Right, right. And how often do

people go to these things? I've gone where

I've walked away saying, this is great

information, and I've done nothing with

it. That part often. Very often. So by

coming into my program, I'm there sticking

a cattle product. You said, let's go. We

got a loving way, for sure. Right, right.

But it's that. It's, it's, it's that push

that you need. Because when I look at, you

know, biographies or autobiographies of

very successful people, not only do they

have that one person that's poking them

with the cattle prod, but they usually

have several people doing. That's right.

They usually have several people doing

that in the areas that they have

identified, smartly identified, that they

need to push. That's right. Right. I

honestly believe you could go alone, but

you can't grow alone. Come on now. That's

real good. I love that. You can go alone,

but you can't grow alone. That's. That's

absolutely. That's factual. Because I have

a problem with the term self made

millionaire because of what you just said.

That's right. There's no such thing as a

self made. You may have started, and

everybody has to start by themselves

because nobody can give you or force you

to do something against. I mean, not

really. Not in entrepreneurship. You can

start, but I can't make you keep going. I

can't even make you no longer be afraid to

jump off the ledge to do it. That's an

individual decision you have to make. So,

yeah, we're going to individually start,

but we're not going to. We're not going to

build, grow, sustain, none of that without

people. You need the support and the

scalability part of it is as you're

starting to grow, you want to focus on

what your zone of genius is. Yes. Whatever

that is. Yes. Each. Each entrepreneur has

their own zone of genius. And for many of

them, it's not building the funnels that

were doing this, the social media or doing

the marketing or the sales. And they have

to do it, but they don't want to do it.

They don't want to do. Imagine is as you

build your business, you get scalable. You

find the right people to do the things

that you don't want to do. That's what you

are best at. Yeah. That's how the people

have become wealthy, because they have

been, they, they've grown their business

to the place where they have, can afford

to go out and identify the subject matter

experts that are needed in each area of

their business so that I don't have to

focus on those areas. I focus on the thing

that I'm good at. Right. Yeah. You know

the book rich dad, poor dad? Yes,

absolutely. Robert Kiyosaki, he says, he

said, I don't know if he writes it in this

book, but I followed him for a long time.

He says, I want to be the dumbest guy in

my own business. Yeah. I want to surround

myself with the people. I say, the people

that know how work for and with the people

that know why. Come on. I like that. I

like that quote. I like that quote. I like

that. That doesn't diminish the how

people, they're strong. They're important.

Yeah. And they love what they do. They're

necessary. Yeah, they're necessary. That's

it. That's business. Listen, this has been

fun. And by the way, ladies and gentlemen

that are listening out there, Laquita is

going to get all of these documents that

we just created for her to look over and

figure out what works for her and how she

wants to take it. And if she wants to

continue with me, we'll figure out how to

make it go for even faster. That part.

Listen, y'all, y'all don't want to miss

this. Go back and rewind this. Look at,

you know, the thing. I think I'm stuck on

the very specific questions and needing to

know the very specific answers, because,

no, for me, when I started my entrepreneur

journey, my thought is, like a lot of

people, I'm just gonna market everybody,

or everybody is my customer. That's

hurtful. Even, you know, it's. Well, to

you. Yeah, it's hurtful. It's very

hurtful. Fortune 100 companies that pretty

much have limitless budgets. They don't do

that. Nope. They don't. They don't. They

have specific, strategically targeted

customers that they are going for.

Inevitably. Does it turn in kind of like a

net fishing mentality? But even with net

fishing, you're going to specific places

in the. In deep water where, you know,

specific catches are, and you get them.

Now, does a little sum of everything come

up in those nets? Yes. Do they keep it?

Sometimes. Sometimes, but sometimes they

throw it back. A lot of times they throw

it back because I'm only looking for the

salmon, you know, or I'm, you know, I'm

only looking for the tuna. I'm only

looking for whatever that is out there in

the deep water. And the other little

things that I grab, I may keep it, I may

not, right. But most of them catch and

release it back because it's not ideal.

It's not what they're looking for. And you

know what? You may get people that come

into your program who you just. They don't

fit exactly what you're doing, but you

have a connection with them and you want

to help them. You know, we want to get it

where we get. We're out of this pitch and

pursue mentality. Yeah. Right. Where it's

at the end of the day, people want will be

saying to me, and this happened on my last

workshop, I want in if you'll have me.

Mmm. Right. And then we have another call

to see do we fit? Do we fit? Yeah. Right.

Just because I have a great thing doesn't

mean that it's for everybody. Right. Just

because they apply doesn't mean I'm gonna

accept them. Right. Because I'm putting a

lot online for myself to get you there.

Correct. Correct. So they have to be that

right, Fitzhe right. They have to be that

right fit. It might be you're a right fit,

but just not right now. These are the

things you need to get together right back

and see me. Right? Exactly. Yeah. I love

that. I love that. Listen, Martin, this

has been super fan. Hello. Come on with

this experience. And I am excited to have

you to come back on my live stream so we

can break down some of these things even

more. But I know we're getting close to

time, but I want to make sure that the

Laquita's toolbox audience knows how to

connect with you. How can they reach out

to you? And how can those in the listening

audience connect with you? Well, first

thing is there is a. You can come to

connectwithmartin.com dot and on. There is

a bunch of things you can get. You can get

my book, you can get my card deck. You can

get a link to have a conversation with me.

You could sign up for my next workshop.

But Laquita is going to have her own

special link for the workshop. And the

reason I do that is because I believe in

win win. And if someone comes to me

through Laquita, I want to know that

Laquita was the one that brought me to

them. Brought them to me. Yes. That's

awesome. That's awesome. In the show

notes. In the show notes. Absolutely.

Martin's contact will be in the show

notes. I'll make sure that his social

media is in the show notes. Also the link.

Amen. Amen. The link will be in the show

notes. Listen, guys, stay connected. You

know that every guest that we bring on

Laquita's Toolbox podcast has so much

amazing value to share and to add. Make

sure that you share this episode with as

many people as possible so that it can

bless them the way that it has blessed

you. If this is your first time listening,

thank you so much for joining us. We

appreciate you hit that, like share

subscribe button, leave me a five star

rating and a review on Apple or pod Chaser

as well for the podcast. Until next time,

I am your host, Laquita Manley. You guys

be blessed and have an amazing rest of