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16. B2B Email Marketing in 2022 w. Eshita Durve
Episode 163rd August 2022 • Smarter Marketer • James Lawrence
00:00:00 00:43:18

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Eshita Durve reveals how B2B businesses can make the most out of email and automation in 2022. She discusses how best to nurture leads, 5 ways to segment your database, and the best email/ automation software to achieve your email goals. 

Guest:

Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a marketer with a strong background in sales, she is passionate about using marketing technology to drive tangible business outcomes (Read: Eshita is not into fluff metrics). With 8 years of driving results both in-house and agency-side, Eshita was recently recognised as a finalist in the marketing category at the B&T Women in Media Awards. Follow her on LinkedIn [https://www.linkedin.com/in/martecher/].


Resources Mentioned:

Australian Digital Marketing Guide - Free Download: https://rocketagency.com.au/resources/free-downloads/australian-digital-marketing-strategy-guide 

Marketing Through Tough Times - Free Download: https://rocketagency.com.au/resources/free-downloads/recession-marketing-strategy-manifesto 


Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/


Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 


About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

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