Are you ready to make 2025 your most visible year yet?
In this episode, I’m sharing how you can create a visibility plan for your pet business using my Pets Get Visible for 2025 Workshop and the Pet Business Content Planner and Companion.
You’ll discover why visibility is key, how to plan ahead for key dates and awareness days, and how a structured approach can help you feel less overwhelmed and more in control.
Whether you’re tired of scrambling for content ideas or want to take your marketing to the next level, this episode is packed with inspiration.
Plus, I’ll share details about the upcoming Pets Get Visible for 2025 Workshop, happening live on January 7th, and how to join for free if you’re a planner owner!
Key topics and timings in this episode:
0.20 - What to expect from this episode.
1.15 - Why visibility is essential for your pet business
3.45 - Overcoming last-minute marketing stress
6.10 - Details about the Pets Get Visible for 2025 Workshop
8.45 - How to use the Pet Business Content Planner and Companion
9.30 - Step 1: Identify your products and services
10.40 - Step 2: Map out the year ahead
11.50 - Step 3: Plan three months in advance
12.55 - Step 4: Use awareness days for content ideas
14.20 - Step 5: Develop your promotional strategy
15.35 - Step 6: Break it down into quarters, months, and weeks
16.45 - Tools and resources in the planner to support you
17.35 - Case study: Sarah Jones and Dogs in Yellow Day
18.25 - Invitation to join the workshop and membership
Links mentioned in this episode:
Buy a copy of the planner on its own for £30: https://rachelspencer.co.uk/product/pet-business-content-planner/
Join Pets Get Visible for just £15 for your first month: https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr/checkout?coupon_code=PGV50
Further listening:
How to write a press release for Crufts
How to create a pet business social media calendar
Should you by my pet business content planner?
10 ideas for using awareness days that aren't all social media
How to use awareness days to promote your pet business
Is my Pets Get Visible membership right for you?
How to get comfortable, confident and consistent with your pet business marketing
