Explore the evolving concept of media ownership in the digital age. Industry leaders Tash Whitmey, David Muldoon, Adam Bishop, and Kim Ludlow discuss how traditional advertising is changing and what it means to be a media owner today. This session provides insights into leveraging new media opportunities, the role of data in advertising, and strategies for staying ahead in a rapidly shifting landscape. Discover how brands can navigate these changes and what the future holds for media ownership.

Speakers:

• Tash Whitmey, MD, Tesco UK Retail Media, Tesco
• David Muldoon, Vice President, MediaLink
• Adam Bishop, Chief Global Marketing and Product Officer, Deliveroo
• Kim Ludlow, Head of International Retail Media Sales (EMEA & APAC), Microsoft Advertising

Takeaways:

• The evolution of media ownership in digital advertising.
• Strategies for brands to leverage new media opportunities.
• Future trends in media and advertising.

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