SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and freedom to focus on what matters most now.

Lazarina says: “Incorporate programmatic approaches. I’m specifically referring to rule-based automation for SEO best practices and AI-driven automation for process enhancements."

"Mainly, this means taking some time to better understand different programmatic approaches and learning how to incorporate them in a responsible way – both for the brand voice of the company you’re working for and content quality. However, you’re not doing that just to put out content. You’re doing it to satisfy search intent and be helpful to users."