Amit Raj discusses the importance of relevance and depth when it comes to content and link building with David Bain.

Discussion points include:

What is relevance? Available vs retainable market / KD score

Links - context - what content attracts best links? Most relevant links - content pitching publications

What do you mean by depth?

What does this mean when it comes to content?

What does this mean when it comes to link building?

How do you measure relevance and depth?

Where does this fit into an overall SEO strategy?