Writing is a vital component to content. It’s your podcast show notes, your YouTube video descriptions, your social media posts…and that’s before we even get into long-form written content like blog posts and lead magnets.
So picking up a few tips and tricks about how to write better content can go a really, really long way.
In this podcast episode, I speak to one of the best writing coaches in the business, Joanna Wiebe. Joanna is the Founder of online marketing writing education website, Copyhackers, and has helped thousands of start-ups, big businesses, and copywriters improve their copy and content writing.
It’s a great discussion with LOADS of writing tips you can’t miss!
The difference between copywriting and content writing
Why written content is still so valuable and the misconceptions around reading online
Joanna’s two main focuses for writing copy that hooks your audience