Every company in this arc has AI in their marketing. So I asked all of them the same question: in a real firm today, what can it actually do, and what can't it?

Michael Jansen and Prasanta Bose at TwinMaster open with why firms resist adopting new tools at all, and Roderick Bates at Chaos separates real capability from social-media hype using a story about his son and a magnet-fishing YouTube video. Holger Kreienbrink at Graphisoft wants AI on the tedious tasks, not the creative ones. Marty Rozmanith at Skema says 90 to 95 percent of what they do is deterministic math, not AI at all. Ariel Cooke-Zamora and Matt Wash at BIMbeats can actually measure adoption inside a firm instead of guessing at it. And Oliver Goldman at Autodesk admits he isn't sure autocomplete, copilot, and agent mean anything different beyond marketing, before Greg Demchak at Bentley and Theodoros Galanos at Aurecon lay out what a harness actually is and why it might be 90 percent of the real work.

This episode is especially relevant for firm leaders and technology decision-makers who are tired of vendor claims that expire the moment they're spoken, and who want a straight answer to what these tools do in a real firm this week, not the demo.

Get all the show notes, links, and enter to win a pair of Ray-Ban Meta Smart Glasses, courtesy of series partner Graitec, at trxl.co/241

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