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E203 - Multi-Channel Brand Building: Don’t Keep All Your eCommerce Eggs in One Basket | with Daniel Stafford and Robby Switzer
Episode 2034th February 2022 • The One Big Tip Podcast with Jeff Mendelson • Everyone has that One Big Tip!
00:00:00 00:24:34


Daniel Stafford and Robby Switzer are the founders of Sopanaova, a modern growth media buying agency for eCommerce brands where they help clients skyrocket their revenues. Before Shopanova, Daniel and Robby were struggling to make ends meet as they started their first marketing business, but since then, they’ve learned how to leverage the power of multiple channels to create effective processes and funnels that bring in the big bucks. That’s why their One Big Tip is taking a holistic approach to eCommerce marketing.

In recent months, it’s become clear that you can’t put all your eggs in one basket when it comes to channels like Facebook and Apple. That’s why Daniel and Robby say the key to a successful and resilient eCommerce brand is a multi-channel approach.

In this episode, Daniel and Robby share their own success story, dive into the importance of utilizing multiple channels, and even share tips for creating an affinity around your brand. They know their stuff when it comes to eCommerce marketing, and they’re here to share that wisdom! 

In this episode

  • [1:40] Daniel and Robby take us through the background of their business. They say they owe a lot of their success to investing in themselves by hiring mentors.
  • [7:45] We dive into Daniel and Robby’s one big tip, which is all about taking a multi-channel approach to eCommerce. 
  • [13:00] We discuss why taking a holistic approach to eCommerce is important today.
  • [16:40] Creating affinity around your brand is an important part of marketing. Robby and Daniel explain how to do that and why to prioritize it.
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