About the show:
AFA is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.
Guest bio:
Sohaib Ahmad is the founder of DM Champs, a multi-channel AI sales agent built for agencies. Before DM Champs, Sohaib ran (and still runs) a six-year-old Meta-ads agency focused on paid acquisition for international hair clinics, scaling from one clinic to roughly twenty worldwide. DM Champs spun out of the internal tool built to solve the lead-follow-up bottleneck his own agency hit at scale, and is now a Netherlands-based SaaS company with seed-stage funding. He is active on the AppSumo questions board and reachable through dmchamp.com.
Key quotes:
"We've built the whole AI engine of DM Champ to be as human as possible, simply because it's built as a sales agent. And if someone knows you're talking to an AI… their guards will already be up. So we focused a lot on making it as human as possible so you could actually get good results."
Timestamps:
00:00 — Intro and what DM Champs does
00:49 — Why DM Champs has the human edge over other AppSumo chat bots
02:22 — Building the AI to bypass "AI guards up" in chat
03:24 — Why the knowledge base + human voice is the unparalleled combination
04:33 — Setup wizard walkthrough — 15 minutes per client
06:45 — Why follow-ups were pulled and rebuilt with stricter guardrails
07:55 — Sales coverage: $27 low-ticket to €50K high-ticket
09:18 — Native Google Calendar booking inside chat — no external links
10:21 — Full white-label and sub-account architecture for agencies
21:00 — The hair clinic case: $5M to $10M in one year
24:17 — Why WhatsApp beats chat widgets for follow-up
25:36 — iMessage rollout timing
27:07 — Tier 6 unlimited sub-accounts, added by community request
Resources:
FREE DM Champs Playbook
Get DM Champs Lifetime Deal
Affiliate disclosure:
AFA may earn a commission if you buy DM Champs through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.
