One of the most effective ways to improve the performance of your website is to put in place personalisation software - but just installing it is not enough. In this episode we talk with Murat Soysal co-founder of Segmentify to discover how successful retailers are approaching their on-site personalisation strategy. Using the tools well will delight customers, improve conversion rates, AOV and repeat purchase rates. Plus the same technology can be used to increase purchases from first time buyers AND get customers to your website in the first place. Find out how you can achieve all that in this episode.