How do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-listener-qa-social-media-small-businesses-and-more

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Chapters:

(00:00) Breakroom Listener Questions & Answers

(00:36) What Social Platforms Should Marketers Invest In? Think About Your Audience

(02:39) Add Value to the Social Platforms You're On

(03:21) How Can Marketers Distinguish Their Brand's Voice & Personality

(06:36) How Do You Jumpstart Your Marketing Without A Big Team

(09:15) Industry Challenges - Proof-Point Overload

(10:22) Industry Challenge: Nurturing Customers Before & After Purchases

(11:11) Limitation of Performance Marketing - Not Everything is Measurable

(14:11) Marketing Toolkit: Know & Connect With Your Audience

(15:13) Brand Toolkit: Consistency & Patience

(17:37) Marketing Toolkit: Flexible Roadmap