What does a flavorist really do? In this episode, Flavorist Katie Beaver reveals how flavors move from concept to authentic consumer experience. Through the lens of cinnamon, she explores how terroir, sourcing, and cultural understanding shape formulation decisions. Learn how customization can go far beyond just selecting from a flavor library.

In this episode:

• A behind-the-scenes look at the training and craft behind the flavorist profession

• Learn how regional differences in cinnamon influence taste

• Understand why sharing context leads to stronger, more authentic flavor solutions