The four pricing methods
Episode 31 • 22nd March 2023 • The Happy Pricing Podcast • The Happy Startup School
00:00:00 00:25:45

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As entrepreneurs, we need to empower customers and create a story that justifies an emotional response.

In this episode, Carlos and Ben discuss the four pricing methods from The Personal MBA: cost-based, market-based, return-based, and value-based pricing. They emphasise the importance of understanding the story the buyer is telling themselves and tapping into their motivations and needs.

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