Most DTC brands think scaling is about spending more.

But more ad spend without the right creative, offer, or financial clarity? That’s a recipe for wasted budget and stalled growth.

In this episode of Ecom Growth Insider, I’m joined by Sebastian Williams — one of the top Meta Ads media buyers and ecom growth operators in the space. After managing 7-figure budgets for brands like Dr. Squatch, Thrive Causemetics, and Snow, Sebastian now works directly with select DTC brands to scale fast, profitably, and sustainably.

We break down:

1. Why most brands scale backwards — and how to fix it
2. The new rules of Meta Ads in 2026 (Andromeda, ASC, creative systems)
3. Why creative strategy matters more than media buying
4. How to model for profit — not just ROAS
5. Offers, content systems, and how to tell if your ad account is broken
6. What founders and media buyers should stop doing to scale smarter

If you run Meta Ads or are trying to grow your ecommerce brand without burning cash — this episode is your blueprint.

Listen now and learn what actually moves the needle in 2026.