Artwork for podcast Turning Data into Dollars
Advancing Your Email Strategy
Episode 417th September 2020 • Turning Data into Dollars • Inte Q
00:00:00 00:35:51

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In the context of email marketing strategy, Inte Q takes a deep dive into customer engagement and the meaningfulness of clicks. With this approach, we take a step back and examine the factors driving customer action, and the overarching goals of the business. Jason Sisley, EVP of Strategy at Inte Q and former President of Den Aviary, shares insights he has gained from more than 20 years of email marketing experience.