Today's episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur Woods, social entrepreneur and co-author of Hiring for Diversity, building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the unique approach he and his co-author took to writing it, and how he has continued to share the book with the world. During the episode, Arthur also shares:
A little bit about himself, his work, and his book, Hiring for Diversity.
Some of the psychological barriers that people face as they move toward a book project.
The strategy he and his co-author used when writing Hiring for Diversity, called the waterfall approach.
What he enjoyed about having an external deadline while writing his book.
How he planned his launch and what his approach to the launch strategy was.
How he continues to measure the success of his launch, and how he is continuing to build a community around the book.
The importance of Amazon reviews and how they have been going since the launch of Hiring for Diversity.
For our show notes, including action steps, and resources, visit: bit.ly/3kbmyO7
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