Artwork for podcast Selling the Couch
311: 10 Lessons I've Learned as a Course Creator (part 2)
26th May 2022 • Selling the Couch • Melvin Varghese, PhD
00:00:00 00:20:56

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Today’s solo episode is the second in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it recently passed the $300K revenue mark. Those results are far more than I could have ever imagined, and as I’ve reflected, I realize that I have learned a lot through this journey. I hope some of my lessons learned will be helpful for you! Join me for today’s session where I’ll cover #6-10 of my top ten lessons learned. 

Lessons learned as a course creator (#6-10)

  • Social media marketing can be intimidating. Focusing on webinars makes more sense in many ways. 
  • Webinars magnify your strengths as a teacher.
  • Webinars make it easy for viewers to sign up for your course.
  • Webinars can be evergreen, and you can sprinkle in live ones whenever you want. (EasyWebinar makes the process simple. Check it out at
  • In webinars, focus on sharing your story, your WHY, and your expertise.
  • “Low prices attract tire-kickers.”
  • A higher price will make you want to over-deliver to your students.
  • A higher price limits impulse buyers and attracts more of the students you want.
  • Charging a higher price allows you to reinvest more money into better quality gear for the future.
  • Don’t compete on price.
  • Offering discounts and lower prices will affect the quality of your students. 
  • Consider offering time-limited bonuses, like a group coaching call, video series, etc., rather than offering discounts. 
  • Have an easy way to gather testimonials. (Check out at 
  • Students can choose a video or text testimonial about their experience.
  • Separate your course success from your self-worth.
  • Your course isn’t who you are, but it’s just one thing you do.
  • Don’t compare your course success to someone else’s. “Comparison is poison.”

You can check out all of my 10 Lessons Learned (with video!) in my Twitter thread!

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