A zero moment of truth is a critical moment in your buyer’s journey that happens before they contact you.

You can think of it as a first impression that can’t be undone—and if you’re not prepared to meet it, you’ll lose them forever. 🎯

Learn more about What is Zero Moment of Truth Marketing with me here: https://ttl-with-atiba.captivate.fm/episode/what-is-zero-moment-of-truth-marketing

What are some potential zero moments of truth for you?

#ZeroMomentOfTruth #Zmot #ThoughtLeader #ThoughtLeadership #Podcaster #Marketing