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Liquor and Liqueur Connoisseur - Matt Birchard EPISODE 46, 5th March 2021
Episode 46: Underberg
00:00:00 00:19:30

Episode 46: Underberg

Episode 46 features Underberg herbal bitters, intended as an after dinner digestive aid. The bottle is 20mL at 44% ABV, or 88 proof and individually wrapped in paper with the label on the outside of this paper.

Enjoy this episode with an Underberg neat from a glass!

Underberg's official website: https://www.underberg.com/

Brief Historical Timeline:

  • 1846 - Underberg founded by Hubert Underberg - on his wedding day!
  • 1851 - Filed for legal protection of the bottle
  • 1867 - The Underberg glass was designed and released
  • 1939-49 - Production ceases for a decade due to lack of raw materials
  • 1949 - Emil Underberg, grandson of the founder, relaunches Underberg in only the 20ml paper wrapped bottles
  • 1970s - Underberg introduces their jingle, "Komm doch mit auf den Underberg" set to the tune of the Colonel Bogey March
  • 2002 - The "Tops & More" loyalty program is launched
  • 2011 - One cap is returned every three seconds as part of the "Tops & More" loyalty program

Key Cocktails:

Underberg is meant to be consumed neat from a glass, all in one swallow. But, it can be used as a flavoring, so here's a cocktail:

Ice-Berg:

  • 1 oz. Tequila reposado
  • 1 bottle of Underberg
  • 1 oz. Orgeat Syrup
  • 0.75 oz. Lemon Juice

Blend with ice until smooth, serve in a coupe glass and stick the Underberg bottle in as a garnish, the clean neck inserted into the drink.

References:

Much of the content for this episode came from Underberg's website, more than usual.

Smallflower.com history of Underberg

Marketing Intelligence Review Interview with Dr. Hubertine Underberg-Ruder (PDF)

Wikipedia Article on Underberg

Wikipedia Article on the "Colonel Bogey March"

Cocktail recipe, the Ice-Berg

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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