In this virtual workshop Margaret Molloy, our New York chair and Siegel+Gale's Global CMO, was joined by Victoria Taylor, LinkedIn Community Editor to explore personal branding and LinkedIn. Victoria analysed around 10 LinkedIn profiles from our members, to demonstrate how you can optimize your LinkedIn presence to project your desired personal brand, as well as reach your target audiences. Since its launch in 2003, LinkedIn has become the social network for professionals. Whether it's networking with fellow industry figures, getting inspired by the world's greatest CEOs, researching a new role or company for your own career, or searching and attracting top talent, having an engaging and informative profile is absolutely crucial.